Marketing

Marketing decisions span areas of consumer behavior, strategy, product/service innovation, pricing, branding and communications. Faculty research and study at the Tepper School address key issues in all of those areas and additionally covers consumer preference modeling, big data, game theory and behavioral decision-making.

Marketing Faculty

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Alan Montgomery Professor of Marketing; Director, PNC PNC Center for Financial Services Innovation
Jeffrey Galak Associate Professor Of Marketing
Kannan Srinivasan H.J. Heinz II Professor of Management, Marketing and Business Technologies
Mary Butler-Everson Adjunct Professor of Technology Strategy and Product Management
Melissa Murphy Distinguished Service Professor of Marketing
Minkyung Kim Assistant Professor of Marketing
Nikhil Malik Visiting Assistant Professor of Marketing and Business Technologies
Peter Boatwright Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute
Peter Stuettgen Associate Teaching Professor of Marketing
Tim Derdenger Associate Professor of Marketing and Strategy
Tong (Joy) Lu Assistant Professor of Marketing