Carnegie Mellon University

Marketing

Marketing decisions span areas of consumer behavior, strategy, product/service innovation, pricing, branding and communications. Faculty research and study at the Tepper School address key issues in all of those areas and additionally covers consumer preference modeling, big data, game theory and behavioral decision-making.




Reset Filters

Marketing Faculty

Robert Blattberg

Robert Blattberg

Timothy W. McGuire Distinguished Service Professor of Marketing; Executive Director, Center for Marketing Technology and Information

Read full bio

Peter Boatwright

Peter Boatwright

Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute

Read full bio

Lloyd Corder

Lloyd Corder

Adjunct Professor of Marketing

Read full bio

Timothy Derdenger

Timothy P. Derdenger

Associate Professor of Marketing and Strategy

Read full bio

Jeffrey Galak

Jeffrey Galak

Associate Professor of Marketing

Read full bio

John Lankford

John Lankford

Distinguished Service Professor of Management

Read full bio

Hui Li

Hui Li

Assistant Professor of Marketing, Carnegie Bosch Junior Faculty Chair

Read full bio

Tong (Joy) Lu

Tong (Joy) Lu

Assistant Professor of Marketing

Read full bio

John Mather

John H. Mather

Teaching Professor of Marketing, Emeritus

Read full bio

Alan Montgomery

Alan Montgomery

Professor of Marketing

Read full bio

Melissa Murphy

Melissa Murphy

Adjunct Professor of Marketing

Read full bio

Christopher Olivola

Christopher Y. Olivola

Assistant Professor of Marketing; BP Junior Faculty Chair AY 2018-2019

Read full bio

Peter Roman

Peter Roman

Adjunct Professor of Marketing

Read full bio

Kannan Srinivasan

Kannan Srinivasan

H.J. Heinz II Professor of Management, Marketing and Business Technologies

Read full bio

Kaifu Zhang

Kaifu Zhang

Assistant Professor of Marketing

Read full bio

Load more