Marketing
Marketing decisions span areas of consumer behavior, strategy, product/service innovation, pricing, branding and communications. Faculty research and study at the Tepper School address key issues in all of those areas and additionally covers consumer preference modeling, big data, game theory and behavioral decision-making.
Marketing Faculty
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![Robert Blattberg](../../facultyphotos/large/robertbl-min.jpg)
Robert Blattberg
Timothy W. McGuire Distinguished Service Professor of Marketing; Executive Director, Center for Marketing Technology and Information
![Peter Boatwright](../../facultyphotos/large/pbhb-min.jpg)
Peter Boatwright
Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute
![Param Singh](../../facultyphotos/large/psidhu-min.jpg)