Carnegie Mellon University

Marketing

Marketing decisions span areas of consumer behavior, strategy, product/service innovation, pricing, branding and communications. Faculty research and study at the Tepper School address key issues in all of those areas and additionally covers consumer preference modeling, big data, game theory and behavioral decision-making.

Marketing Faculty

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Robert Blattberg

Robert Blattberg

Timothy W. McGuire Distinguished Service Professor of Marketing; Executive Director, Center for Marketing Technology and Information

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Peter Boatwright

Peter Boatwright

Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute

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Lloyd Corder

Lloyd Corder

Adjunct Professor of Marketing

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Timothy Derdenger

Timothy P. Derdenger

Associate Professor of Marketing and Strategy

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Jeffrey Galak

Jeffrey Galak

Associate Professor of Marketing

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Joseph Kadane

Joseph B. Kadane

Leonard J. Savage University Professor of Statistics and Social Sciences Emeritus

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Hui Li

Hui Li

Assistant Professor of Marketing, Carnegie Bosch Junior Faculty Chair

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Tong (Joy) Lu

Tong (Joy) Lu

Assistant Professor of Marketing

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John Mather

John H. Mather

Teaching Professor of Marketing, Emeritus

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Alan Montgomery

Alan Montgomery

Professor of Marketing

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Melissa Murphy

Melissa Murphy

Adjunct Professor of Marketing

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Christopher Olivola

Christopher Y. Olivola

Associate Professor of Marketing

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Peter Roman

Peter Roman

Adjunct Professor of Marketing

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Kannan Srinivasan

Kannan Srinivasan

H.J. Heinz II Professor of Management, Marketing and Business Technologies

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Peter Stüettgen

Peter Stüettgen

Associate Teaching Professor of Marketing

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