Carnegie Mellon University

Tim Derdenger

Tim Derdenger

Associate Professor of Marketing and Strategy

  • TEP - Tepper Building - Room 4227
  • 412-268-9812
Address
5000 Forbes Avenue
Pittsburgh, PA 15213

Bio

Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business and was the Frank and Helen Risch Faculty Development Professor in Business for AYs 2014-2016. Professor Derdenger also coordinates the Technology Strategy and Product Management Track for Tepper MBA students whose interest lead them to employment in technology firms. Prior to Carnegie Mellon, Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from The George Washington University. His research interests are divided into two areas: the study of technology and sports markets. Within technology, his research focuses on platform markets with emphasis on bundling, tying and exclusive arrangements in dynamic environments as well as empirical methodologies to estimate dynamic demand models for technology products using aggregate sales data. With sports markets, his research is centered around celebrity endorsements and how to optimize their impact on product sales. He has publications in Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, Marketing Letters, and Customer Needs and Solutions. He is also an Associate Editor for Management Science (Marketing) and a member of the editorial review board for Marketing Science. Finally, he is an avid golfer (0 handicap) and a former four-year collegiate golf scholarship recipient.

Education

  • The George Washington University - BBA
  • University of Southern California - MA
  • University of Southern California - Ph D

Publications

Working Papers

  • Strategic Implications of Binge Consumption for Entertainment Goods: An Analysis of Network Television

    (author(s): Franco Berbeglia, Timothy Derdenger, Joseph Xu, Kannan Srinivasan)

  • Funding of Innovative Products: Exploring Early Investor Preferences

    (author(s): Timothy Derdenger, Kannan Srinivasan)

  • Influencing Product Competition through Shelf Design

    (author(s): Francisco Cisternas, Alan Montgomery, Timothy Derdenger)

  • Teaching Case: "The Evolution of Evolve" (A) and (B)

    (author(s): Zach Burggraf, Timothy Derdenger)

Awards and Honors

  • Frank and Helen Risch - Frank and Helen Risch Faculty Development Professor in Business (2014)

University Service

  • Host, Tepper School of Business Alumni Event, San Francisco CA (Oct. 2019)
  • Moderator, Tepper School of Business Silicon Valley Trek: Alumni Technology Panel (Oct. 2019)

  • Moderator, Business and Technology Club’s Industry Night Panel: Cloud Computing (Feb. 2019)

  • Moderator, Business and Technology Club’s Industry Night Panel: Ethics of AI (Dec. 2018)

  • Moderator, Tepper Alumni Event Panel: Analytics of Online Shopping at Google, Pittsburgh (Nov. 2018)

  • Moderator, Tepper Alumni Event Panel: Sports and Business, NYC (Nov. 2018)

  • Moderator, Business and Technology Club’s Industry Night Panel: Robotics (April 2018)

  • Moderator, Business and Technology Club’s Industry Night Panel: E-Commerce (Dec. 2017)

  • Moderator, Business and Technology Club’s Industry Night Panel: Autonomous Vehicles (March 2017)

  • Faculty Advisor for Tepper Technology Innovation Challenge (2015--)

  • Committee Member, Elliott Dunlap Smith Award (2017, 2018, 2019)

  • Invited Speaker for Tepper School of Business Webinar (May, 2017)

  • Invited Speaker for Tepper School of Business Silicon Valley Trek (2017)

  • Invited Panelist for Tepper School of Business Welcome Weekend (April 2015--)

  • Invited Speaker for Tepper School of Business Seattle Alumni Event (2016)

  • Invited Speaker for Tepper School of Business Alumni Reunion (April 2014, 2016)

  • Faculty Participant in Business and Technology Club “Let’s talk Tech” Lunch Series (2016-2017)

  • Chairperson, Francis Walker Award for Academic Excellence in Strategic Planning (2014-2016, 2018-2019)

  • Committee Member, Francis Walker Award for Academic Excel. in Strategic Planning (’11-’13 & ‘17)

  • Tepper School of Business BaseCamp Faculty Participant (2013, 2014)

  • Committee Member, Undergraduate Curriculum Review (January 2013 -- 2014)

  • Chairperson, Marketing Faculty Recruiting. (2012)

  • Committee Member, MEAC. (September 2012--)

  • Committee Member, Marketing Faculty Recruiting. (2011, 2013, 2014 , 2017)

  • Marketing Qualifier Grader (2011--)

  • Committee Member, Marketing PhD Student Recruiting (2011--)

Consulting

  • Private Golf Club (October 2017)
  • Yum! Brand (May 2016)

Professional Activities

  • Associate Editor, Management Science (January 2018 -)
  • Journal Article Reviewer, European Journal of Marketing (November 2017 -)
  • Editorial Review Board Member, Marketing Science (January 2017 -)
  • Journal Article Reviewer, International Journal of Research in Marketing (January 2014 -)
  • Journal Article Reviewer, Journal of Marketing Research (January 2014 -)
  • Journal Article Reviewer, Review of Economic Studies (January 2013 -)
  • Journal Article Reviewer, Review of Economics and Statistics (January 2013 -)
  • Journal Article Reviewer, Management Science (January 2011 -)
  • Journal Article Reviewer, Marketing Science (January 2011 -)
  • Journal Article Reviewer, Rand Journal of Economics (January 2011 -)
  • Journal Article Reviewer, Information Economics and Policy (January 2010 -)
  • Journal Article Reviewer, International Economics Review (January 2010 -)
  • Session Chair, Marketing Science Conference, Structural Models of Sports Marketing (June 2012 - June 2012)