Carnegie Mellon University

Timothy Derdenger

Timothy P. Derdenger

Associate Professor of Marketing and Strategy

Download Hi-res Photo
  • TEP - Tepper Building - Room 4227
  • 412-268-9812
Address
5000 Forbes Avenue
Pittsburgh, PA 15213

Areas of Expertise

Marketing, Strategy

Bio

Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business and was the Frank and Helen Risch Faculty Development Professor in Business for AYs 2014-2016. Professor Derdenger also coordinates the Technology Leadership Track for Tepper MBA students whose interest lead them to employment in technology firms. Prior to Carnegie Mellon, Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from The George Washington University. His research interests are divided into two areas: the study of high-technology and sports markets. Within high-technology, his research focuses on platform markets with emphasis on bundling, tying and exclusive arrangements in dynamic environments. With sports markets, his research is centered around celebrity endorsements and how to optimize their impact on product sales. He has publications in Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, Marketing Letters, and Customer Needs and Solutions. He is also an Associate Editor for Management Science (Marketing) and a member of the editorial review board for Marketing Science. Finally, he is an avid golfer (1 handicap) and a former four year collegiate golf scholarship recipient.

Education

  • The George Washington University - BBA
  • University of Southern California - MA
  • University of Southern California - Ph D

Publications

Working Papers

  • Identification and Estimation of Dynamic Discrete Demand with Aggregate Data

    (author(s): Cheng Chou, Timothy Derdenger, Vineet Kumar)

  • Linear vs Non-Linear Television: The Role Release Timing Plays in Signaling Product Quality

    (author(s): Franco Berbeglia, Timothy Derdenger, Joseph Xu, Kannan Srinivasan)

  • Small Sample Properties of the Inclusive Value Approximation to Estimating Dynamic Discrete Choice Models with Aggregate Data

    (author(s): Timothy Derdenger, Vineet Kumar)

  • Teaching Case: "The Evolution of Evolve" (A) and (B)

    (author(s): Zach Burggraf, Timothy Derdenger)

  • Funding of Innovative Products: Exploring Early Investor Preferences

    (author(s): Timothy Derdenger, Kannan Srinivasan)

  • Influencing Product Competition through Shelf Design

    (author(s): Francisco Cisternas, Alan Montgomery, Timothy Derdenger)

Awards and Honors

  • Frank and Helen Risch - Frank and Helen Risch Faculty Development Professor in Business (2014)

University Service

  • Moderator, Business and Technology Club’s Industry Night Panel: E-Commerce, Student Event - Participation, Moderator for panel (2017 - )
  • Moderator, Business and Technology Club’s Industry Night Panel: Autonomous Vehicles, Student Event - Participation, Moderator for panel (2017 - )
  • Technology Leadership, Track Coordinator (2016 - )
  • Let's Talk Tech Lunch Series, Student Event - Participation (2016 - )
  • Technology Innovation Challenge, Student Org Advisor (Non-Professional Org), Faculty Advisor for technology case competition (2015 - )
  • MEAC, Committee Member (2012 - )
  • Webinar, Alumni Event Presentation
  • Elliott Dunlap Smith Award, Committee Member
  • Welcome Weekend, Panelist
  • Silicon Valley Trek, Student Event - Presentation
  • Seattle Alumni Event, Alumni Event Presentation
  • Francis Walker Award for Academic Excellence in Strategic Planning, Committee Chair (2014 - 2016)
  • 2016 Alumni Reunion, Alumni Event Presentation
  • 2014 Alumni Reunion, Alumni Event Presentation
  • Marketing Recruiting, Chairperson (2012 - 2013)

Consulting

  • Private Golf Club (October 2017)
  • Yum! Brand (May 2016)

Professional Activities

  • Associate Editor, Management Science (January 2018 -)
  • Journal Article Reviewer, European Journal of Marketing (November 2017 -)
  • Editorial Review Board Member, Marketing Science (January 2017 -)
  • Journal Article Reviewer, International Journal of Research in Marketing (January 2014 -)
  • Journal Article Reviewer, Journal of Marketing Research (January 2014 -)
  • Journal Article Reviewer, Review of Economic Studies (January 2013 -)
  • Journal Article Reviewer, Review of Economics and Statistics (January 2013 -)
  • Journal Article Reviewer, Management Science (January 2011 -)
  • Journal Article Reviewer, Marketing Science (January 2011 -)
  • Journal Article Reviewer, Rand Journal of Economics (January 2011 -)
  • Journal Article Reviewer, Information Economics and Policy (January 2010 -)
  • Journal Article Reviewer, International Economics Review (January 2010 -)
  • Session Chair, Marketing Science Conference, Structural Models of Sports Marketing (June 2012 - June 2012)

Courses Taught

  • Marketing Management (45730)
    • 2017 Mini 2 Section: F
    • 2016 Mini 2 Section: F
    • 2016 Mini 3 Section: F
    • 2015 Mini 3 Section: F
  • TECH STRATEGY (70465)
    • 2017 Section: A
    • 2015 Section: A
  • TECHNOLOGY STRATEGY (73465)
    • 2017 Section: A
    • 2015 Section: A
  • Technology Strategy (45872)
    • 2017 Mini 4 Section: A, E
    • 2016 Mini 4 Section: A, E
    • 2015 Mini 4 Section: A, E