Carnegie Mellon University

MBA Marketing Concentration

One of the most popular concentration areas, the Marketing curriculum focuses on the creation of value for the organization and the consumer through marketing decisions like pricing, promotions, distribution channels, and product design.

The curriculum reflects the growth of analytical methods to use insights from data mining, statistical modeling, and operations to understand marketplaces and make marketing decisions. Our students’ ability to approach marketplace and consumer issues as part of a honed, analytical framework is rare — and valued — in today’s fast-paced technology industries.

Our graduates are highly sought after for positions at technology, consulting, healthcare/pharmaceutical and consumer products companies. Most Tepper MBAs pursuing marketing careers work in product management, product marketing, brand management or marketing analytics roles or enter leadership development programs with a marketing focus.

Within an analytical decision-making context, coursework encompasses product marketing, market entry planning, marketing with social media, segmentation, communications management, pricing/sales forecasting, channel distribution, customer-driven strategies and services, and management and marketing research. Some of the courses in this concentration include Marketing Research, Consumer Behavior, and New Product Management.

Course Spotlight: Digital Marketing and Social Media Strategy

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