CMU Giving: Unlocking Generosity With Analytics
Capstone Team: Roopa Bharadwaj, Yang Liu, Mark Denton
Growing a sustainable giving program is a key strategy for CMU. But finding and converting these donors to be regular or upgrade their donations isn’t easy.
CMU has been growing the donation base of alumni that participate in annual giving, volunteering, or other events. Appeals are a cornerstone for fundraising programs. But running them inefficiently by targeting the wrong alumni with wrong ask amounts is often a pain point.