Tong (Joy) Lu
Assistant Professor of Marketing
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- University of Pennsylvania - Ph D (Marketing/Dual AM in Statistics) - 2018
- California Institute of Technology - BS (Economics and in Engineering & Applied Science) - 2013
Publications
- Testing Theories of Goal Progress within Online Learning
(author(s): Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson)
Journal of Marketing Research 0022243721991100, 2021 - Social Network Design for Inducing Effort
(author(s): Pinar Yildirim, Yanhao Wei, Christophe van den Bulte, Joy Lu )
Quantitative Marketing and Economics, 2020; 1-37 - Variety-Seeking, Satiation, and Maximizing Enjoyment Over Time
(author(s): Julio Sevilla, Joy Lu, Barbara E. Kahn)
Journal of Consumer Psychology 29(1), 2019; 89-103 - Learning Where to Look for High Value Improves Decision Making Asymmetrically
(author(s): Jaron T. Colas, Joy Lu)
Frontiers in Psychology 8(2000), 2017 - Visual Attention in Consumer Settings
International Handbook of Consumer Psychology (Cathrine Jansson-Boyd and Magdalena Zawisza, eds.)
(author(s): J. Wesley Hutchinson, Joy Lu, Evan Weingarten)
2016
Awards and Honors
- David M. Grether Prize in Social Science (2013)