Carnegie Mellon University

Tong (Joy) Lu

Tong (Joy) Lu

Assistant Professor of Marketing

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  • TEP - Tepper Building - Room 5115
  • 412-268-2125
Address
5000 Forbes Avenue
Pittsburgh, PA 15213

Education

  • University of Pennsylvania - Ph D (Marketing/Dual AM in Statistics) - 2018
  • California Institute of Technology - BS (Economics and in Engineering & Applied Science) - 2013

Publications

  • Visual Attention in Consumer Settings

    International Handbook of Consumer Psychology (Cathrine Jansson-Boyd and Magdalena Zawisza, eds.)
    (author(s):   J. Wesley Hutchinson, Joy Lu, Evan Weingarten)
    2016

Working Papers

  • Planning to Binge: How Consumers Choose to Allocate Time to View Sequential Versus Independent Media Content

    (author(s):  J. Wesley Hutchinson, Joy Lu, Evan Weingarten)

  • Learning Where to Look for High Value Improves Decision Making Asymmetrically

    (author(s):  Jaron T. Colas, Joy Lu)

  • Binge Consumption of Online Content

    (author(s):  Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson)

  • Split-Second Decisions During Online Information Search: Static vs. Dynamic Decision Thresholds for Making the First Click

    (author(s):  Joy Lu, J. Wesley Hutchinson)

  • Keep Winning or Stop Losing? The Effects of Consumption Outcomes on Customer Engagement in Experiential Products

    (author(s):  Joy Lu, Liangbin Yang)

  • Keep Winning or Stop Losing? The Effects of Consumption Outcomes on Customer Engagement in Experiential Products

    (author(s):  Joy Lu, Liangbin Yang)

  • Social Networks for Nudges: Optimal Design of Communities to Motivate Consumer Behavior

    (author(s):  Pinar Yildirim, Yanhao Wei, Joy Lu)

Awards and Honors

  • David M. Grether Prize in Social Science (2013)