Tong (Joy) Lu
Assistant Professor of Marketing
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Education
- University of Pennsylvania - Ph D (Marketing/Dual AM in Statistics) - 2018
- California Institute of Technology - BS (Economics and in Engineering & Applied Science) - 2013
Publications
- Visual Attention in Consumer Settings
International Handbook of Consumer Psychology (Cathrine Jansson-Boyd and Magdalena Zawisza, eds.)
(author(s): J. Wesley Hutchinson, Joy Lu, Evan Weingarten)
2016
Working Papers
- Planning to Binge: How Consumers Choose to Allocate Time to View Sequential Versus Independent Media Content
(author(s): J. Wesley Hutchinson, Joy Lu, Evan Weingarten)
- Learning Where to Look for High Value Improves Decision Making Asymmetrically
(author(s): Jaron T. Colas, Joy Lu)
- Binge Consumption of Online Content
(author(s): Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson)
- Split-Second Decisions During Online Information Search: Static vs. Dynamic Decision Thresholds for Making the First Click
(author(s): Joy Lu, J. Wesley Hutchinson)
- Keep Winning or Stop Losing? The Effects of Consumption Outcomes on Customer Engagement in Experiential Products
(author(s): Joy Lu, Liangbin Yang)
- Keep Winning or Stop Losing? The Effects of Consumption Outcomes on Customer Engagement in Experiential Products
(author(s): Joy Lu, Liangbin Yang)
- Social Networks for Nudges: Optimal Design of Communities to Motivate Consumer Behavior
(author(s): Pinar Yildirim, Yanhao Wei, Joy Lu)
Awards and Honors
- David M. Grether Prize in Social Science (2013)