Tong (Joy) Lu

Assistant Professor of Marketing

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Education

• University of Pennsylvania - Ph D (Marketing/Dual AM in Statistics) - 2018
• California Institute of Technology - BS (Economics and in Engineering & Applied Science) - 2013

Publications

• Testing Theories of Goal Progress within Online Learning
  (author(s):  Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson)
  Journal of Marketing Research 0022243721991100, 2021
• Social Network Design for Inducing Effort
  (author(s):  Pinar Yildirim, Yanhao Wei, Christophe van den Bulte, Joy Lu )
  Quantitative Marketing and Economics, 2020; 1-37
• Variety-Seeking, Satiation, and Maximizing Enjoyment Over Time
  (author(s):  Julio Sevilla, Joy Lu, Barbara E. Kahn)
  Journal of Consumer Psychology 29(1), 2019; 89-103
• Learning Where to Look for High Value Improves Decision Making Asymmetrically
  

  (author(s):  Jaron T. Colas, Joy Lu)
  Frontiers in Psychology 8(2000), 2017

• Visual Attention in Consumer Settings

  International Handbook of Consumer Psychology (Cathrine Jansson-Boyd and Magdalena Zawisza, eds.)
  (author(s): J. Wesley Hutchinson, Joy Lu, Evan Weingarten)
  2016

Awards and Honors

• David M. Grether Prize in Social Science (2013)