Carnegie Mellon University

Peter Boatwright

Peter Boatwright

Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute

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  • TEP - Tepper Building - Room 4209
  • 412-268-4219
Address
5000 Forbes Avenue
Pittsburgh, PA 15213

Areas of Study

Marketing

Education

  • University of Chicago - Ph D - 1998
  • University of Chicago - MBA - 1997
  • University of Wisconsin (Madison) - MS - 1993
  • Wheaton College - BS - 1990

Publications

  • Bayesian analysis of color preferences: An application for product and product line design

    (author(s): Seth Orsborn, Patrick Choi, Peter Boatwright)
    Wiley / Color Research and Application 41(5), 2016; 445-456

  • Curvature from all angles: A Review and Implications for Product Design
    Psychology of Design: Creating Consumer Appeal

    (author(s): Tanuka Ghoshal, Peter Boatwright, Malika Malka)
    Routledge, 2015; Chapter 7

  • Continuous Visual Conjoint: Discovering Novel Design Directions that Align with User Preferences

    (author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright)
    Industrial Design Society of America / Innovate, 2015; 54-56

  • Experiential Conjoint Analysis: An Experience-Based Method for Eliciting, Capturing, and Modeling Consumer Preference

    (author(s): Noah Tovares, Peter Boatwright, Jonathan Cagan)
    Journal of Mechanical Design 136(10), 2014

  • Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis

    (author(s): Tanuka Ghoshal, Eric Yorkston, Joseph Nunes, Peter Boatwright)
    Journal of Marketing Research

  • Capturing Consumer Preference Through Experiential Conjoint Analysis

    (author(s): Noah Tovares, Jonathan Cagan, Peter Boatwright)
    IDETC – Design Theory and Methodology Conference, 2013

  • Better design by leveraging marketing and engineering tools

    (author(s): Seth Orsborn, Peter Boatwright, Jonathan Cagan)
    Proceedings of the 2013 Industrial Design Society of America Annual Educators Conference, 2013

  • A Satisficing Choice Model

    (author(s): Peter Stuettgen, Peter Boatwright, Robert Monroe)
    INFORMS / Marketing Science 31(6), 2012; 878-899

  • What's in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements

    (author(s): Sunil Wattal, Rahul Telang, Tridas Mukhopadhyay, Peter Boatwright)
    Information Systems Research 23(3), 2012; 679-697

  • Common Value Vs. Private Value Categories In Online Auctions: A Distinction Without A Difference?

    (author(s): Peter Boatwright, Sharad Borle, Joseph Kadane)
    Decision Analysis 7(1), 2010; 86-98

  • A Step by Step Process to Build Valued Brands

    (author(s): Peter Boatwright, Jonathan Cagan, Dee Kapur, Al Saltiel)
    Journal of Product and Brand Management 18(1), 2009; 38-49

  • Quantifying Aesthetic Form Preference In A Utility Function

    (author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright)
    Journal Of Mechanical Design 131(6), 2009

  • The Dirt on Bikes: An Illustration of CART Models for Brand Differentiation

    (author(s): Jiang Lu, Joseph Kadane, Peter Boatwright)
    Journal of Product and Brand Management 17(5), 2008; 317-326

  • A Methodology For Creating A Statistically Derived Shape Grammar Composed Of Non-Obvious Shape Chunks

    (author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright)
    Research In Engineering Design 18(4), 2008; 181-196

  • Identifying Product Shape Relationships Using Principal Component Analysis

    (author(s): Seth Orsborn, Peter Boatwright, Jonathan Cagan)
    Research In Engineering Design 18(4), 2008; 163-180

  • Should Consumers Use The Halo To Form Product Evaluations?

    (author(s): Peter Boatwright, Ajay Kalra, Wei Zhang)
    Management Science 54(1), 2008; 217-223

  • Reviewing The Reviewers: The Impact Of Individual Film Critics On Box Office Performance

    (author(s): Peter Boatwright, Suman Basuroy, Wagner Kamakura)
    Qme-Quantitative Marketing And Economics 5(4), 2007; 401-425

  • Deconstructing Each Item's Category Contribution

    (author(s): Kirthi Kalyanam, Sharad Borle, Peter Boatwright)
    Marketing Science 26(3), 2007; 327-341

  • Conjugate Analysis Of The Conway-Maxwell-Poisson Distribution

    (author(s): Joseph B. Kadane, Galit Shmueli, Thomas P. Minka, Sharad Borle, Peter Boatwright)
    Bayesian Analysis 1(2), 2006; 363-374

  • Is Silence Golden? An Inquiry Into The Meaning Of Silence In Professional Product Evaluations

    (author(s): Wagner A. Kamakura, Suman Basuroy, Peter Boatwright)
    Qme-Quantitative Marketing And Economics 4(2), 2006; 119-141

  • The Timing Of Bid Placement And Extent Of Multiple Bidding: An Empirical Investigation Using Ebay Online Auctions

    (author(s): Sharad Borle, Peter Boatwright, Joseph Kadane)
    Statistical Science 21(2), 2006; 194-205

  • Models Of Multi-Category Choice Behavior

    (author(s): PB Seetharaman, S Chib, A Ainslie, Peter Boatwright, T Chan, S Gupta, Nitin Mehta, V Rao, A Strijnev)
    Marketing Letters 16(4-Mar), 2005; 239-254

  • The Effect Of Product Assortment Changes On Customer Retention

    (author(s): S Borle, Peter Boatwright, Joseph Kadane, JC Nunes, G Shmueli)
    Marketing Science 24(4), 2005; 616-622

  • A Useful Distribution For Fitting Discrete Data: Revival Of The Conway-Maxwell-Poisson Distribution

    (author(s): G Shmueli, TP Minka, Joseph Kadane, S Borle, Peter Boatwright)
    Journal Of The Royal Statistical Society Series C-Applied Statistics 54, 2005; 127-142

  • The Role of Retail Competition, Demographics, and Account Retail Strategy as Drivers of Promotion Sensitivity

    (author(s): Peter Boatwright, Sanjay Dhar, Peter Rossi)
    Quantitative Marketing and Economics, 2004; 169-190

  • Incidental Prices And Their Effect On Willingness To Pay

    (author(s): JC Nunes, Peter Boatwright)
    Journal Of Marketing Research 41(4), 2004; 457-466

  • A Mixture Model For Internet Search-Engine Visits

    (author(s): R Telang, Peter Boatwright, Tridas Mukhopadhyay)
    Journal Of Marketing Research 41(2), 2004; 206-214

  • A Model Of The Joint Distribution Of Purchase Quantity And Timing

    (author(s): Peter Boatwright, S Borle, Joseph Kadane)
    Journal Of The American Statistical Association 98(463), 2003; 564-572

  • A Bayesian Model For Prelaunch Sales Forecasting Of Recorded Music

    (author(s): J Lee, Peter Boatwright, WA Kamakura)
    Management Science 49(2), 2003; 179-196

  • Incidental Prices And Their Effect On Consumer Willingness To Pay

    (author(s): JC Nunes, Peter Boatwright)
    Advances In Consumer Research, Volume Xxix 29, 2002; 528-528

  • Pricey Encounters

    (author(s): JC Nunes, Peter Boatwright)
    Harvard Business Review 79(7), 2001; 18-

  • Reducing Assortment: An Attribute-Based Approach

    (author(s): Peter Boatwright, JC Nunes)
    Journal Of Marketing 65(3), 2001; 50-63

  • Account-Level Modeling For Trade Promotion: An Application Of A Constrained Parameter Hierarchical Model

    (author(s): Peter Boatwright, R McCulloch, P Rossi)
    Journal Of The American Statistical Association 94(448), 1999; 1063-1073

  • Reducing Item Selection At An Online Grocer: Which Categories To Cut And Why

    (author(s): JC Nunes, Peter Boatwright)
    Advances In Consumer Research, Vol 26 26, 1999; 419-420

Working Papers

Awards and Honors

  • CBI - Carnegie Bosch Chair (2013)
  • CBI - Carnegie Bosch Junior Chair (2012)

University Service

  • Ideate Advisory Board, Committee Member, Attend board meetings (2015 - )
  • Strategic Planning Working Committee, Committee Member (2017 - 2017)
  • Strategic Planning, Experience Committee, Committee Chair, Gather, analyze information. Discuss, evaluate, recommend actions. (2016 - 2017)
  • University Promotion and Tenure Committee, Committee Member, Review tenure cases at university level (2016 - 2017)
  • Basecamp IVB faculty presenter, Student Event - Presentation (2016 - 2016)
  • Bosch dinner, Attendee, Meeting (2016 - 2016)
  • CBI Governing Board, Attendee, Meeting (2016 - 2016)
  • Attendee, Graduation (2016 - 2016)
  • Dean Evaluation Committee, Committee Member, Member of committee for the dean's 5th year reappointment (2016 - 2016)
  • Tepper Alumni Office, Guest Speaker, Guest Speaker at Alumni event in NYC (2016 - 2016)
  • Strategic Plan for Research, Creativity, Innovation, and Entrepreneurship, Co-Chair of Innovation and Entrepreneurship Sub-committee, Conduct town halls, focus groups, interviews with stakeholders on and off campus - analyzing, synthesizing input into recommendations/report (2014 - 2015)
  • B Rutledge Building Committee, Committee Member, Participate in building meetings and evaluate materials, voice ideas and concerns (2014 - 2015)
  • Marketing Faculty Hiring, Committee Chair (2014 - 2014)

Consulting

  • Penske (April 2017 - April 2017)
  • Menard (October 2016 - October 2016)
  • Welspun (May 2016 - July 2016)
  • Penske (December 2013 - December 2013)
  • Paylink Service, LLC (2011 - 2012)
  • GlaxoSmithKline (2011 - 2011)
  • MSA (2011 - 2011)
  • Philips Respironics (2011 - 2011)
  • GlaxoSmithKline (2010 - 2010)
  • Medrad (2010 - 2010)
  • MSA (2009 - 2009)
  • MSA (2008 - 2008)
  • Dormont Manufacturing (2006 - 2008)
  • International Truck (2004 - 2008)
  • Bayer Materials (2006 - 2007)
  • Apple Computer (2006 - 2006)
  • Respironics (February 2005 - February 2005)
  • Kraft Foods (1994 - 1996)
  • Motorola (1995 - 1995)
  • WestGroup (1993 - 1993)
  • Exxon Chemical (January 1993 - January 1993)
  • Automotive Directions (1992 - 1992)
  • Bureau of Labor Statistics (1992 - 1992)
  • University of Wisconsin, Dept. of Wildlife & Ecology (1992 - 1992)

Professional Activities

  • Editorial Review Board Member, Marketing Science (2012 - 2015)
  • Member, Yellowstone Alliance Adventures, Board of Directors (January 2004 - 2008)

Courses Taught

  • Integrated Product Development Project (45939)
    • 2017 Section: A
    • 2016 Section: A
    • 2013 Section: A
  • New Product Management (45833)
    • 2017 Mini 3 Section: M
    • 2016 Mini 1 Section: A
    • 2015 Mini 1 Section: E
    • 2015 Mini 3 Section: A, E
    • 2014 Mini 3 Section: A, E
    • 2013 Mini 3 Section: A, E
  • Pricing Strategy (45831)
    • 2016 Mini 2 Section: E
    • 2016 Mini 5 Section: M
    • 2016 Mini 4 Section: E
    • 2015 Mini 6 Section: M
    • 2015 Mini 4 Section: A, E
    • 2014 Mini 4 Section: A, B, E
    • 2013 Mini 4 Section: A, B, E
  • Advanced Data Analysis (47746)
    • 2014 Mini 1 Section: A
    • 2012 Mini 1 Section: A
    • 2011 Mini 1 Section: A
  • Integrated Product Development Project (45929)
    • 2012 Section: A
    • 2011 Section: A
    • 2010 Section: A
    • 2009 Section: A
    • 2008 Section: A
    • 2007 Section: A
    • 2006 Section: A
  • New Product Management (45820)
    • 2012 Mini 3 Section: A, E
    • 2011 Mini 3 Section: A, E
    • 2010 Mini 3 Section: A, E
    • 2009 Mini 4 Section: A, E
    • 2008 Mini 5 Section: E, M
    • 2008 Mini 4 Section: A
    • 2007 Mini 4 Section: A, E
    • 2006 Mini 3 Section: A, B
    • 2006 Mini 4 Section: E
  • Brand Strategy (45825)
    • 2011 Mini 2 Section: A, E
    • 2010 Mini 2 Section: A, E
    • 2009 Mini 1 Section: A, E
    • 2008 Mini 1 Section: A, E
    • 2008 Mini 3 Section: E, M
    • 2007 Mini 3 Section: A
  • New Product Marketing Seminar (47750)
    • 2009 Mini 1 Section: A
  • Survey of Marketing Literature (47749)
    • 2008 Mini 1 Section: A
  • High-Technology Product Innovation (45827)
    • 2006 Section: A
  • Product Management (70485)
    • 2006 Section: A