Kannan Srinivasan
H.J. Heinz II Professor of Management, Marketing and Business Technologies
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- University of California-Los Angeles - Ph D (Management)
- XLRI - MBA (Marketing/Finance)
- University of Madras - BA (Engineering)
Publications
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Omnichannel Sales
(author(s): Zhou, Mi, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha)
Conditionally accepted, Information Systems Research, 2023 - When does Beauty Pay? A Dynamic Analysis of Field Data
(author(s): N. Malik, P. Singh, D. Lee, K. Srinivasan)
Forthcoming, Information Systems Research, 2023 - Unmasking Behaviors During the Pandemic with Video Analytics
(author(s): Zhang, Shunyuan, Kaiquan Xu, Kannan Srinivasan)
Forthcoming, Marketing Science, 2022 - Does Fast Fashion Increase the Demand for Premium Brands? A Structural Analysis
(author(s): Zijun Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan)
Forthcoming, Journal of Marketing Research, 2022 - Design of Platform Reputation Systems: Optimal Information Disclosure
(author(s): Zijun Shi, Kannan Srinivasan, Kaifu Zhang)
Forthcoming, Marketing Science, 2022 - Market Shifts in A Sharing Economy: The Impact of Airbnb on Housing Rentals
(author(s): Kim, Y., H. Li, K. Srinivasan)
Forthcoming, Management Science, 2022 - Why Bitcoin will Fail to Scale
(author(s): Malik, N., M. Aseri, P.V. Singh, K. Srinivasan)
Management Science, 2022 - What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
(author(s): Zhang, Shunyuan, Dokyun Lee, Param Singh, Kannan Srinivasan)
Management Science, 2022 - AI Can Help Address Inequity—If Companies Earn Users' Trust
(author(s): Zhang, Shunyuan, Kannan Srinivasan, Param Singh, Nitin Mehta)
Harvard Business Review Digital Articles, (September 17, 2021) - Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
(author(s): Zhang, Shunyuan, Nitin Mehta, Param Singh, Kannan Srinivasan)
Marketing Science 40(5), (September–October), 2021; 813–820 - Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare
(author(s): Zijun (June) Shi, Xiao Liu, Kannan Srinivasan)
Journal of Marketing Research, 2021 - Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
(author(s): Zhang, S., N. Mehta, P. Singh, K. Srinivasan)
Lead article, Marketing Science, 2021 - Beneficial Effects of Ad Blockers
(author(s): Despotakis, S., R. Ravi, K. Srinivasan)
Management Science, 2020 - ’Un’ Fair Machine Learning Algorithms
(author(s): Yu, F, M. Anseri, P.V. Singh, K. Srinivasan)
Management Science, 2021 - Consumption Trends and the Warehouse Club Retail Format
(author(s): Dukes, A., T. Geylani, K. Srinivasan)
Managerial and Decision Economics, 2019 - Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
(author(s): Liu, X., D, Lee, K. Srinivasan)
Journal of Marketing Research, 2019 - Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels
(author(s): Li, H., K. Srinivasan)
Lead article, Marketing Science, 2018 - Product Line Design under Network Externalities: On the Optimality of Freemium
(author(s): June, S., K. Srinivasan, K. Zhang)
Marketing Science, 2018 - Optimizing Bank Overdraft Fees Leveraging Big Data
(author(s): Liu, X., A. Montgomery, K. Srinivasan)
Lead article, Marketing Science, 2018 - Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements
(author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
Journal of Marketing Research, 2018
University Service
- TEPPER MBA ELLIOTT D. SMITH AWARD (2009 - 2010)
- TEPPER MBA EDUCATIONAL AFFAIRS (2008 - 2009)
- TEPPER EXECUTIVE EDUCATION ADVISORY (2007 - 2008)
- TEPPER DEAN'S POLICY ADVISORY (2006 - 2007)
- TEPPER DEAN'S MARKETING ADVISORY (2005 - 2006)
Consulting
- ABB (January 2002 - 2002)
- Fujitsu (January 2002 - 2002)
- Kraft Foods (January 2002 - 2002)
- Management Science Associates (January 2002 - 2002)
- PricewaterhouseCoopers (January 2002 - 2002)
- Whiz Bang Labs (January 2002 - 2002)
- Xerox (January 2002 - 2002)
Professional Activities
- Co-Chair, SICS Conference (2011 -)
- Associate Editor, Management Science (January 2002 -)
- Area Editor, Marketing Science (January 2002 -)
- Member, Senior Advisory Committee to the Dean (2002 -)
- Associate Editor, Quantitative Marketing and Economics (January 2002 -)
- Several internet startups (January 2002 -)
- President-Elect, INFORMS, Society on Marketing Science (2010 - 2011)