Carnegie Mellon University

Kannan Srinivasan

Kannan Srinivasan

H.J. Heinz II Professor of Management, Marketing and Business Technologies

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  • TEP - Tepper Building - Room 5126
  • 412-268-8840
Address
5000 Forbes Avenue
Pittsburgh, PA 15213

Education

  • University of California-Los Angeles - Ph D (Management)
  • XLRI - MBA (Marketing/Finance)
  • University of Madras - BA (Engineering)

Publications

  • Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Omnichannel Sales

    (author(s): Zhou, Mi, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha)
    Conditionally accepted, Information Systems Research, 2023

  • When does Beauty Pay? A Dynamic Analysis of Field Data

    (author(s): N. Malik, P. Singh, D. Lee, K. Srinivasan)
    Forthcoming, Information Systems Research, 2023

  • Unmasking Behaviors During the Pandemic with Video Analytics

    (author(s): Zhang, Shunyuan, Kaiquan Xu, Kannan Srinivasan)
    Forthcoming, Marketing Science, 2022

  • Does Fast Fashion Increase the Demand for Premium Brands? A Structural Analysis

    (author(s): Zijun Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan)
    Forthcoming, Journal of Marketing Research, 2022

  • Design of Platform Reputation Systems: Optimal Information Disclosure

    (author(s): Zijun Shi, Kannan Srinivasan, Kaifu Zhang)
    Forthcoming, Marketing Science, 2022

  • Market Shifts in A Sharing Economy: The Impact of Airbnb on Housing Rentals

    (author(s): Kim, Y., H. Li, K. Srinivasan)
    Forthcoming, Management Science, 2022

  • Why Bitcoin will Fail to Scale

    (author(s): Malik, N., M. Aseri, P.V. Singh, K. Srinivasan)
    Management Science, 2022

  • What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

    (author(s): Zhang, Shunyuan, Dokyun Lee, Param Singh, Kannan Srinivasan)
    Management Science, 2022

  • AI Can Help Address Inequity—If Companies Earn Users' Trust

    (author(s): Zhang, Shunyuan, Kannan Srinivasan, Param Singh, Nitin Mehta)
    Harvard Business Review Digital Articles, (September 17, 2021)

  • Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

    (author(s): Zhang, Shunyuan, Nitin Mehta, Param Singh, Kannan Srinivasan)
    Marketing Science 40(5), (September–October), 2021; 813–820

  • Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare

    (author(s): Zijun (June) Shi, Xiao Liu, Kannan Srinivasan)
    Journal of Marketing Research, 2021

  • Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

    (author(s): Zhang, S., N. Mehta, P. Singh, K. Srinivasan)
    Lead article, Marketing Science, 2021

  • Beneficial Effects of Ad Blockers
    (author(s): Despotakis, S., R. Ravi, K. Srinivasan)
    Management Science, 2020
  • ’Un’ Fair Machine Learning Algorithms

    (author(s): Yu, F, M. Anseri, P.V. Singh, K. Srinivasan)
    Management Science, 2021

  • Consumption Trends and the Warehouse Club Retail Format

    (author(s): Dukes, A., T. Geylani, K. Srinivasan)
    Managerial and Decision Economics, 2019

  • Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

    (author(s): Liu, X., D, Lee, K. Srinivasan)
    Journal of Marketing Research, 2019

  • Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

    (author(s): Li, H., K. Srinivasan)
    Lead article, Marketing Science, 2018

  • Product Line Design under Network Externalities: On the Optimality of Freemium

    (author(s): June, S., K. Srinivasan, K. Zhang)
    Marketing Science, 2018

  • Optimizing Bank Overdraft Fees Leveraging Big Data

    (author(s): Liu, X., A. Montgomery, K. Srinivasan)
    Lead article, Marketing Science, 2018

  • Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements

    (author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
    Journal of Marketing Research, 2018

University Service

  • TEPPER MBA ELLIOTT D. SMITH AWARD (2009 - 2010)
  • TEPPER MBA EDUCATIONAL AFFAIRS (2008 - 2009)
  • TEPPER EXECUTIVE EDUCATION ADVISORY (2007 - 2008)
  • TEPPER DEAN'S POLICY ADVISORY (2006 - 2007)
  • TEPPER DEAN'S MARKETING ADVISORY (2005 - 2006)

Consulting

  • ABB (January 2002 - 2002)
  • Fujitsu (January 2002 - 2002)
  • Kraft Foods (January 2002 - 2002)
  • Management Science Associates (January 2002 - 2002)
  • PricewaterhouseCoopers (January 2002 - 2002)
  • Whiz Bang Labs (January 2002 - 2002)
  • Xerox (January 2002 - 2002)

Professional Activities

  • Co-Chair, SICS Conference (2011 -)
  • Associate Editor, Management Science (January 2002 -)
  • Area Editor, Marketing Science (January 2002 -)
  • Member, Senior Advisory Committee to the Dean (2002 -)
  • Associate Editor, Quantitative Marketing and Economics (January 2002 -)
  • Several internet startups (January 2002 -)
  • President-Elect, INFORMS, Society on Marketing Science (2010 - 2011)