Kannan Srinivasan

H.J. Heinz II Professor of Management, Marketing and Business Technologies

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Education

• University of California-Los Angeles - Ph D (Management)
• XLRI - MBA (Marketing/Finance)
• University of Madras - BA (Engineering)

Publications

• Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Omnichannel Sales
  

  (author(s): Zhou, Mi, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha)
  Conditionally accepted, Information Systems Research, 2023

• When does Beauty Pay? A Dynamic Analysis of Field Data
  

  (author(s): N. Malik, P. Singh, D. Lee, K. Srinivasan)
  Forthcoming, Information Systems Research, 2023

• Unmasking Behaviors During the Pandemic with Video Analytics
  

  (author(s): Zhang, Shunyuan, Kaiquan Xu, Kannan Srinivasan)
  Forthcoming, Marketing Science, 2022

• Does Fast Fashion Increase the Demand for Premium Brands? A Structural Analysis
  

  (author(s): Zijun Shi, Xiao Liu, Dokyun Lee, Kannan Srinivasan)
  Forthcoming, Journal of Marketing Research, 2022

• Design of Platform Reputation Systems: Optimal Information Disclosure
  

  (author(s): Zijun Shi, Kannan Srinivasan, Kaifu Zhang)
  Forthcoming, Marketing Science, 2022

• Market Shifts in A Sharing Economy: The Impact of Airbnb on Housing Rentals
  

  (author(s): Kim, Y., H. Li, K. Srinivasan)
  Forthcoming, Management Science, 2022

• Why Bitcoin will Fail to Scale
  

  (author(s): Malik, N., M. Aseri, P.V. Singh, K. Srinivasan)
  Management Science, 2022

• What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
  

  (author(s): Zhang, Shunyuan, Dokyun Lee, Param Singh, Kannan Srinivasan)
  Management Science, 2022

• AI Can Help Address Inequity—If Companies Earn Users' Trust
  

  (author(s): Zhang, Shunyuan, Kannan Srinivasan, Param Singh, Nitin Mehta)
  Harvard Business Review Digital Articles, (September 17, 2021)

• Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
  

  (author(s): Zhang, Shunyuan, Nitin Mehta, Param Singh, Kannan Srinivasan)
  Marketing Science 40(5), (September–October), 2021; 813–820

• Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare
  

  (author(s): Zijun (June) Shi, Xiao Liu, Kannan Srinivasan)
  Journal of Marketing Research, 2021

• Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
  

  (author(s): Zhang, S., N. Mehta, P. Singh, K. Srinivasan)
  Lead article, Marketing Science, 2021

• Beneficial Effects of Ad Blockers
  (author(s): Despotakis, S., R. Ravi, K. Srinivasan)
  Management Science, 2020
• ’Un’ Fair Machine Learning Algorithms
  

  (author(s): Yu, F, M. Anseri, P.V. Singh, K. Srinivasan)
  Management Science, 2021

• Consumption Trends and the Warehouse Club Retail Format
  

  (author(s): Dukes, A., T. Geylani, K. Srinivasan)
  Managerial and Decision Economics, 2019

• Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
  

  (author(s): Liu, X., D, Lee, K. Srinivasan)
  Journal of Marketing Research, 2019

• Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels
  

  (author(s): Li, H., K. Srinivasan)
  Lead article, Marketing Science, 2018

• Product Line Design under Network Externalities: On the Optimality of Freemium
  

  (author(s): June, S., K. Srinivasan, K. Zhang)
  Marketing Science, 2018

• Optimizing Bank Overdraft Fees Leveraging Big Data
  

  (author(s): Liu, X., A. Montgomery, K. Srinivasan)
  Lead article, Marketing Science, 2018

• Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements

  (author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
  Journal of Marketing Research, 2018

University Service

• TEPPER MBA ELLIOTT D. SMITH AWARD (2009 - 2010)
• TEPPER MBA EDUCATIONAL AFFAIRS (2008 - 2009)
• TEPPER EXECUTIVE EDUCATION ADVISORY (2007 - 2008)
• TEPPER DEAN'S POLICY ADVISORY (2006 - 2007)
• TEPPER DEAN'S MARKETING ADVISORY (2005 - 2006)

Consulting

• ABB (January 2002 - 2002)
• Fujitsu (January 2002 - 2002)
• Kraft Foods (January 2002 - 2002)
• Management Science Associates (January 2002 - 2002)
• PricewaterhouseCoopers (January 2002 - 2002)
• Whiz Bang Labs (January 2002 - 2002)
• Xerox (January 2002 - 2002)

Professional Activities

• Co-Chair, SICS Conference (2011 -)
• Associate Editor, Management Science (January 2002 -)
• Area Editor, Marketing Science (January 2002 -)
• Member, Senior Advisory Committee to the Dean (2002 -)
• Associate Editor, Quantitative Marketing and Economics (January 2002 -)
• Several internet startups (January 2002 -)
• President-Elect, INFORMS, Society on Marketing Science (2010 - 2011)