Kannan Srinivasan
H.J. Heinz II Professor of Management, Marketing and Business Technologies
Download Hi-res PhotoEducation
- University of California-Los Angeles - Ph D (Management) - 1986
- XLRI - MBA (Marketing/Finance) - 1980
- University of Madras - BA (Engineering) - 1978
Publications
- Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements
(author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
Journal of Marketing Research - How Much Is An Image Worth? An Empirical Analysis of Property’s Image Aesthetic Quality on Demand at AirBNB
(author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
International Conference on Information Systems, 2016 - Professional versus Amateur Images: Investigating Differential Impact on Airbnb Property Demand
(author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
Conference on Information Systems and Technology, 2016 - A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing
(author(s): Xiao Liu, Param Singh, Kannan Srinivasan)
Marketing Science 353, 2016; 363-388 - Crowdsourcing New Product Ideas under Consumer Learning
(author(s): Yan Huang, Param Singh, Kannan Srinivasan)
Management Science 60(9), 2014 - Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
(author(s): Timothy Derdenger, Kannan Srinivasan, Kevin Chung)
Marketing Science 32(2), 2013; 271-293 - Crowdsourcing Blockbuster Ideas: A Dynamic Structural Model of Ideation
(author(s): yan huang, Param Singh, Kannan Srinivasan)
International Conference of Information Systems, 2011 - A Position Paradox in Sponsored Search Auctions
(author(s): Kannan Srinivasan, Kinshuk Jerath, L. Ma, Y. Park)
Marketing Science, 2011 - Cross-Market Discounts
(author(s): Kinshuk Jerath, Marcel Goic, Kannan Srinivasan)
Marketing Science 30(1), 2011; 134-148 - Firm Strategies in the "Mid Tail" of Platform-Based Retailing
(author(s): Kannan Srinivasan, Kinshuk Jerath, B. Jiang)
2011 - Product Strategy Under Open Source
(author(s): Kannan Srinivasan, V. Kumar, B. Gordon)
Marketing Science, 2011 - Crowdsourcing Blockbuster Ideas: A Dynamic Structural Model of Ideation
(author(s): yan huang, Param Singh, Kannan Srinivasan)
Conference of Information Systems and Technology, 2011 - A "Position Paradox" In Sponsored Search Auctions
(author(s): Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan)
Marketing Science 30(4), 612-627 - Firm Strategies In The "Mid Tail" Of Platform-Based Retailing
(author(s): Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan)
Marketing Science 30(5), 757-775 - When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
(author(s): Xin Wang, Alan Montgomery, Kannan Srinivasan)
Qme-Quantitative Marketing and Economics 6(4), 2008; 339-371 - Modeling Online Browsing and Path Analysis Using Clickstream Data
(author(s): Alan Montgomery, S. Li, Kannan Srinivasan, J. Liechty)
Marketing Science 23(4), 2004; 579-595 - Managing NPD: Cost and Schedule Performance in Design and Manufacturing
(author(s): Akhilesh Bajaj, Sunder Kekre, Kannan Srinivasan)
Management Science 50(4), 2004; 527-536 - New Product Design and Manufacturing: Managing Cost and Time to Market
(author(s): Sunder Kekre, A. Bajaj, Kannan Srinivasan)
Management Science, Operations and Marketing Interface 50, 2004 - Levers for Improving NPD Times and Financial Performance
Managing Business Interfaces: Marketing, Engineering and Manufacturing Perspectives(author(s): Sunder Kekre, A. Bajaj, Kannan Srinivasan)
2003 - Product Differentiation And Commonality In Design: Balancing Revenue And Cost Drivers
(author(s): P Desai, Sunder Kekre, S Radhakrishnan, Kannan Srinivasan)
Management Science 47(1), 2001; 37-51 - Modeling Impacts of Electronic Data Interchange
Quantum Models for Supply Chain Management(author(s): Sunder Kekre, Tridas Mukhopadhyay, Kannan Srinivasan)
Kluwer Publishers, 1998 - Information Technology Impact On Process Output And Quality
(author(s): Tridas Mukhopadhyay, S Rajiv, Kannan Srinivasan)
Management Science 43(12), 1997; 1645-1659 - New Product Development Structures And Time-To-Market
(author(s): S Datar, C Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
Management Science 43(4), 1997; 452-464 - Advantages Of Time-Based New Product Development In A Fast-Cycle Industry
(author(s): S Datar, CC Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
Journal Of Marketing Research 34(1), 1997; 36-49 - New Product Development Structures: The Effect Of Customer Overload On Post-Concept Time To Market
(author(s): S Datar, C Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
Journal Of Product Innovation Management 13(4), 1996; 325-333 - Drivers of Customer Satisfaction for Software Products: Implications for Design and Service Support
(author(s): Sunder Kekre, M. Krishnan, Kannan Srinivasan)
Management Science, 1995 - Operating Decisions, Supplier Availability and Quality: An Empirical Study
(author(s): Sunder Kekre, B.P.S. Murthy, Kannan Srinivasan)
Journal of Operations Management Special Issue, 1995 - Costs, Quality and Customer Satisfaction with Software Products: A Field Study
Series on Quality(author(s): Sunder Kekre, M. Krishnan, C. Kreibel, Tridas Mukhopadhyay, M. Kellner, Kannan Srinivasan)
Harvard Business Press, 1994 - The Knowledge Factory: Competitive Structures for Absorption of Market & Technical Information
Proceedings of 2nd International Product Development Conference on New Approaches to Development Engineering(author(s): Sunder Kekre, C. Jordan, Kannan Srinivasan)
Gothenberg Center for Work Science, 1994 - Impact of Material Flow Complexity and Technology Support on JIT Performance: An Empirical Investigation
(author(s): Sunder Kekre, Kannan Srinivasan, Tridas Mukhopadhyay)
Management Science, 1993 - Simultaneous Cost Engineering & Management of Complexity
(author(s): Sunder Kekre, S. Datar, Tridas Mukhopadhyay, Kannan Srinivasan)
The Accounting Review 68(3), 1993 - Wider Produce Line: Is It Necessary to Achieve Success?
(author(s): Sunder Kekre, Kannan Srinivasan)
Management Science, 1990
Working Papers
- How Much is an Image Worth? Estimating Airbnb Property Demand Leveraging Large Scale Image Feature Extraction
(author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
Management Science - Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
(author(s): Xiao Liu, Dokyun Lee, Kannan Srinivasan)
- Linear vs Non-Linear Streaming: The Role Release Timing Plays in Signaling Product Quality
(author(s): Zijun Shi, Timothy Derdenger, Kannan Srinivasan)
- How Airbnb Affects Local Rental Market
(author(s): Hui Li, Yijin Kim, Kannan Srinivasan)
- Image Feature Extraction and Demand Estimation on Airbnb: A Deep Learning Approach.
(author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
Workshop on Information Systems and Economics, 2016 - Setting Overdraft Fees in the Presence of Mobile Alerts Using Consumer Financial Transaction Data
(author(s): Xiao Liu, Alan Montgomery, Kannan Srinivasan)
Marketing Science - Time- and Location-Based Seasonality and Flexible-Capacity Firm Strategy: Airbnb and Hotels
(author(s): Hui Li, Kannan Srinivasan)
- Funding of Innovative Products: Early Investor Preferences
(author(s): Timothy Derdenger, Kannan Srinivasan)
- Strategic Analysis of User Generated Content: Competitive Responses of Pricing, Advertising and Product Premium to Consumer Reviews
(author(s): Kannan Srinivasan, B. Jun)
University Service
- TEPPER MBA ELLIOTT D. SMITH AWARD (2009 - 2010)
- TEPPER MBA EDUCATIONAL AFFAIRS (2008 - 2009)
- TEPPER EXECUTIVE EDUCATION ADVISORY (2007 - 2008)
- TEPPER DEAN'S POLICY ADVISORY (2006 - 2007)
- TEPPER DEAN'S MARKETING ADVISORY (2005 - 2006)
Consulting
- ABB (January 2002 - 2002)
- Fujitsu (January 2002 - 2002)
- Kraft Foods (January 2002 - 2002)
- Management Science Associates (January 2002 - 2002)
- PricewaterhouseCoopers (January 2002 - 2002)
- Whiz Bang Labs (January 2002 - 2002)
- Xerox (January 2002 - 2002)
Professional Activities
- Co-Chair, SICS Conference (2011 -)
- Associate Editor, Management Science (January 2002 -)
- Area Editor, Marketing Science (January 2002 -)
- Member, Senior Advisory Committee to the Dean (2002 -)
- Associate Editor, Quantitative Marketing and Economics (January 2002 -)
- Several internet startups (January 2002 -)
- President-Elect, INFORMS, Society on Marketing Science (2010 - 2011)