Kannan Srinivasan

H.J. Heinz II Professor of Management, Marketing and Business Technologies

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Education

• University of California-Los Angeles - Ph D (Management) - 1986
• XLRI - MBA (Marketing/Finance) - 1980
• University of Madras - BA (Engineering) - 1978

Publications

• Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements

  (author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
  Journal of Marketing Research

• How Much Is An Image Worth? An Empirical Analysis of Property’s Image Aesthetic Quality on Demand at AirBNB

  (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
  International Conference on Information Systems, 2016

• Professional versus Amateur Images: Investigating Differential Impact on Airbnb Property Demand

  (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
  Conference on Information Systems and Technology, 2016

• A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing

  (author(s): Xiao Liu, Param Singh, Kannan Srinivasan)
  Marketing Science 353, 2016; 363-388

• Crowdsourcing New Product Ideas under Consumer Learning

  (author(s): Yan Huang, Param Singh, Kannan Srinivasan)
  Management Science 60(9), 2014

• Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

  (author(s): Timothy Derdenger, Kannan Srinivasan, Kevin Chung)
  Marketing Science 32(2), 2013; 271-293

• Crowdsourcing Blockbuster Ideas: A Dynamic Structural Model of Ideation

  (author(s): yan huang, Param Singh, Kannan Srinivasan)
  International Conference of Information Systems, 2011

• A Position Paradox in Sponsored Search Auctions

  (author(s): Kannan Srinivasan, Kinshuk Jerath, L. Ma, Y. Park)
  Marketing Science, 2011

• Cross-Market Discounts

  (author(s): Kinshuk Jerath, Marcel Goic, Kannan Srinivasan)
  Marketing Science 30(1), 2011; 134-148

• Firm Strategies in the "Mid Tail" of Platform-Based Retailing

  (author(s): Kannan Srinivasan, Kinshuk Jerath, B. Jiang)
  2011

• Product Strategy Under Open Source

  (author(s): Kannan Srinivasan, V. Kumar, B. Gordon)
  Marketing Science, 2011

• Crowdsourcing Blockbuster Ideas: A Dynamic Structural Model of Ideation

  (author(s): yan huang, Param Singh, Kannan Srinivasan)
  Conference of Information Systems and Technology, 2011

• A "Position Paradox" In Sponsored Search Auctions

  (author(s): Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan)
  Marketing Science 30(4), 612-627

• Firm Strategies In The "Mid Tail" Of Platform-Based Retailing

  (author(s): Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan)
  Marketing Science 30(5), 757-775

• When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions

  (author(s): Xin Wang, Alan Montgomery, Kannan Srinivasan)
  Qme-Quantitative Marketing and Economics 6(4), 2008; 339-371

• Modeling Online Browsing and Path Analysis Using Clickstream Data

  (author(s): Alan Montgomery, S. Li, Kannan Srinivasan, J. Liechty)
  Marketing Science 23(4), 2004; 579-595

• Managing NPD: Cost and Schedule Performance in Design and Manufacturing

  (author(s): Akhilesh Bajaj, Sunder Kekre, Kannan Srinivasan)
  Management Science 50(4), 2004; 527-536

• New Product Design and Manufacturing: Managing Cost and Time to Market

  (author(s): Sunder Kekre, A. Bajaj, Kannan Srinivasan)
  Management Science, Operations and Marketing Interface 50, 2004

• Levers for Improving NPD Times and Financial Performance
  Managing Business Interfaces: Marketing, Engineering and Manufacturing Perspectives

  (author(s): Sunder Kekre, A. Bajaj, Kannan Srinivasan)
  2003

• Product Differentiation And Commonality In Design: Balancing Revenue And Cost Drivers

  (author(s): P Desai, Sunder Kekre, S Radhakrishnan, Kannan Srinivasan)
  Management Science 47(1), 2001; 37-51

• Modeling Impacts of Electronic Data Interchange
  Quantum Models for Supply Chain Management

  (author(s): Sunder Kekre, Tridas Mukhopadhyay, Kannan Srinivasan)
  Kluwer Publishers, 1998

• Information Technology Impact On Process Output And Quality

  (author(s): Tridas Mukhopadhyay, S Rajiv, Kannan Srinivasan)
  Management Science 43(12), 1997; 1645-1659

• New Product Development Structures And Time-To-Market

  (author(s): S Datar, C Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
  Management Science 43(4), 1997; 452-464

• Advantages Of Time-Based New Product Development In A Fast-Cycle Industry

  (author(s): S Datar, CC Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
  Journal Of Marketing Research 34(1), 1997; 36-49

• New Product Development Structures: The Effect Of Customer Overload On Post-Concept Time To Market

  (author(s): S Datar, C Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
  Journal Of Product Innovation Management 13(4), 1996; 325-333

• Drivers of Customer Satisfaction for Software Products: Implications for Design and Service Support

  (author(s): Sunder Kekre, M. Krishnan, Kannan Srinivasan)
  Management Science, 1995

• Operating Decisions, Supplier Availability and Quality: An Empirical Study

  (author(s): Sunder Kekre, B.P.S. Murthy, Kannan Srinivasan)
  Journal of Operations Management Special Issue, 1995

• Costs, Quality and Customer Satisfaction with Software Products: A Field Study
  Series on Quality

  (author(s): Sunder Kekre, M. Krishnan, C. Kreibel, Tridas Mukhopadhyay, M. Kellner, Kannan Srinivasan)
  Harvard Business Press, 1994

• The Knowledge Factory: Competitive Structures for Absorption of Market & Technical Information
  Proceedings of 2nd International Product Development Conference on New Approaches to Development Engineering

  (author(s): Sunder Kekre, C. Jordan, Kannan Srinivasan)
  Gothenberg Center for Work Science, 1994

• Impact of Material Flow Complexity and Technology Support on JIT Performance: An Empirical Investigation

  (author(s): Sunder Kekre, Kannan Srinivasan, Tridas Mukhopadhyay)
  Management Science, 1993

• Simultaneous Cost Engineering & Management of Complexity

  (author(s): Sunder Kekre, S. Datar, Tridas Mukhopadhyay, Kannan Srinivasan)
  The Accounting Review 68(3), 1993

• Wider Produce Line: Is It Necessary to Achieve Success?

  (author(s): Sunder Kekre, Kannan Srinivasan)
  Management Science, 1990

Working Papers

• How Much is an Image Worth? Estimating Airbnb Property Demand Leveraging Large Scale Image Feature Extraction

  (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
  Management Science

• Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

  (author(s): Xiao Liu, Dokyun Lee, Kannan Srinivasan)

• Linear vs Non-Linear Streaming: The Role Release Timing Plays in Signaling Product Quality

  (author(s): Zijun Shi, Timothy Derdenger, Kannan Srinivasan)

• How Airbnb Affects Local Rental Market

  (author(s): Hui Li, Yijin Kim, Kannan Srinivasan)

• Image Feature Extraction and Demand Estimation on Airbnb: A Deep Learning Approach.

  (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan)
  Workshop on Information Systems and Economics, 2016

• Setting Overdraft Fees in the Presence of Mobile Alerts Using Consumer Financial Transaction Data

  (author(s): Xiao Liu, Alan Montgomery, Kannan Srinivasan)
  Marketing Science

• Time- and Location-Based Seasonality and Flexible-Capacity Firm Strategy: Airbnb and Hotels

  (author(s): Hui Li, Kannan Srinivasan)

• Funding of Innovative Products: Early Investor Preferences

  (author(s): Timothy Derdenger, Kannan Srinivasan)

• Strategic Analysis of User Generated Content: Competitive Responses of Pricing, Advertising and Product Premium to Consumer Reviews

  (author(s): Kannan Srinivasan, B. Jun)

University Service

• TEPPER MBA ELLIOTT D. SMITH AWARD (2009 - 2010)
• TEPPER MBA EDUCATIONAL AFFAIRS (2008 - 2009)
• TEPPER EXECUTIVE EDUCATION ADVISORY (2007 - 2008)
• TEPPER DEAN'S POLICY ADVISORY (2006 - 2007)
• TEPPER DEAN'S MARKETING ADVISORY (2005 - 2006)

Consulting

• ABB (January 2002 - 2002)
• Fujitsu (January 2002 - 2002)
• Kraft Foods (January 2002 - 2002)
• Management Science Associates (January 2002 - 2002)
• PricewaterhouseCoopers (January 2002 - 2002)
• Whiz Bang Labs (January 2002 - 2002)
• Xerox (January 2002 - 2002)

Professional Activities

• Co-Chair, SICS Conference (2011 -)
• Associate Editor, Management Science (January 2002 -)
• Area Editor, Marketing Science (January 2002 -)
• Member, Senior Advisory Committee to the Dean (2002 -)
• Associate Editor, Quantitative Marketing and Economics (January 2002 -)
• Several internet startups (January 2002 -)
• President-Elect, INFORMS, Society on Marketing Science (2010 - 2011)