Carnegie Mellon University

2018 Conference on Digital Marketing and Machine Learning

December 8-9, 2018
Tepper School of Business, Carnegie Mellon University
Pittsburgh, Pennsylvania

Over 4 billion people worldwide are deeply engaged with digital and mobile devices, A.I., machine-to-machine connected solutions, wearables, Internet-of-things technologies, Fintech, Mooc, and blockchain. This conference will explore how digital, social, and mobile technologies affect business models, customer behavior, and social changes at large.

    • Digital advertising and field experiments
    • Machine learning and dynamic optimization
    • AI and human-machine hybrid for personalization and attribution
    • Diffusion of Fintech and blockchain  
    • Digital platform, cognitive computing, and intelligent algorithms
    • Customer reviews and product innovations on platforms
    • Omnichannel targeting online offline
    • Social media analytics and customer insights
    • Mobile app advertising and pricing
    • Consumer privacy, ad fraud prevention, and big data
    • Digital addiction, self-control, and social movements online
    • Psychology, policy, legal implications of AI, AR, VR technologies
    • Analytics for healthcare, education, and financing online

Submission logistics: submit either a 3-page abstract, full paper, or 10 PPT slides to and cc: and

Confirmed Keynote Speakers: JP Dube (Chicago), Daria Dzyabura (NYU), Peter Fader (Wharton), Anindya Ghose (NYU), Rajdeep Grewal (UNC), Xueming Luo (Temple), Sridhar Narayanan (Stanford), Oded Netzer (Columbia), Foster Provost (NYU), Kannan Srinivasan (CMU), K. Sudhir (Yale), Hema Yoganarasimhan (UW)

Submission deadline is October 1, 2018. Acceptance notification date is October 20, 2018. (Acceptance of submission requires one co-author to register and present at the conference).  

Conference Chairs: Xueming Luo (Temple) and Kannan Srinivasan (CMU)

Contact: Rosanne Christy at or 412-268-1359.

Keynote Speakers

Daria Photo

Daria Dzyabura (New Economic School)

Fader photo

Peter Fader (Wharton)

Lan Lou Photo

Lan Luo (USC)


Xueming Luo (Temple)


Sridhar Narayanan (Stanford)

Netzer Photo

Oded Netzer (Columbia)

Sudhir Photo

K. Sudhir (Yale)