Carnegie Mellon University

The Leadership Brand Advantage

Building your personal brand for executive excellence.

Whether you like to think about it or not, you have a brand. It defines who you are, what you stand for, what makes you unique, how you are great, and why you should be sought out. A brand conveys your identity and distinctiveness. It communicates the value you offer. Too often, however, there’s a disconnect between how we see ourselves and how others see us.

Have you outgrown your professional identity? If you have the wrong brand for the position you hold, or the position you want, then your work is not having the impact it could. Your brand may have supported your career goals earlier, but now it no longer reflects what you can do – or what you aspire to do. Too often your brand is about your skills at executing rather than strategic visioning and thinking. 

Whether you’d like to convey greater gravitas or become a resource for strategic thinking and planning, align your leadership brand with the traits and skills needed to take your career to the next level.

Key Takeaways

  • Uncover, celebrate, and share the unique abilities you bring to the world 
  • Gain clarity on who you want to be as a leader and how you will build value and contribute to the places you work 
  • Ensure that the narrative created about you supports your professional aspirations by being accurate, coherent, compelling and differentiated
  • Identify and bridge the gaps between how you want to be seen and how others see your value
  • Enhance your visibility, particularly among those who matter to you and to the things you hope to accomplish 
  • Expand your network and attract opportunities

Who should attend?

This program is designed for executives, chief officers, and mid- to upper-level managers, who are interested in building a holistic leadership brand to enhance visibility, expand networks, attract new opportunities, and demonstrate how to create value. Participants will build a leadership brand action plan and examine their leadership persona and its alignment with participant’s career goals.

* Discounts are available for individual and group registrations. More information is available here.

Carnegie Mellon welcomes all individuals to participate in and attend Executive Education programs and events, on campus and/or online, as outlined in the university’s Statement of Assurance.

Additionally, we welcome the opportunity to accommodate requests for support for guests, visitors, and alumni with disabilities. To discuss your individual or group accommodation requests, please contact Carnegie Mellon's Office of Disability Resources at least two weeks in advance of your program start date.

Contact Executive Education at Carnegie Mellon

Contact a program director at 412-268-2304 or to learn more.

Get answers to common inquiries by visiting our frequently asked questions page.