Principles of Product Management II
Course Number: 46874
This course builds on Product Management I and expands upon the role and responsivities of the product manager in a software-centered product company. The purpose of this course is to equip students with the various methods, practices and tools they will need to be achieve product success across the product management life cycle (PMLC). We will introduce the Five Product Movements Model (5PMM) as the basis for the PMLC. We will survey the discipline of product management across the PMLC movements of strategy, planning, development, marketing and operations. Course participants will form teams and apply their learnings to a practical product case throughout the semester, with an emphasis on the strategy and planning movements. We will also examine how the role and responsibilities of the product manager must change to be successful as their category matures over the technology adoption life cycle (TALC).
Degree: MSPM
Academic Year: 2023-2024
Semester(s): Mini 1
Required/Elective: Elective
Units: 6