New Product Management
Course Number: 45833
The course focuses on the strategy for introduction of new products and services. In particular the course methodologies to enable you to: a) evaluate and value new product projects, b) identify opportunities, c) design and implement a conjoint study to refine and optimize the product, and d) tailor launch marketing plans to the product. (10/12-PB)
Degree: MBA
Concentration: Marketing
Academic Year: 2023-2024
Semester(s): Mini 1, Mini 4
Required/Elective: Elective
Units: 6