Carnegie Mellon University

Brand Strategy

Course Number: 45832

This course covers why brands are important, what they represent to consumers, how companies currently manage their brands, and strategies for creating and sustaining brand equity. (6/13-LC)

Degree: MBA
Concentration: Marketing
Academic Year: 2019-2020
Semester(s): Mini 3
Required/Elective: Elective
Units: 6

Format

Lecture: 100min/wk and Recitation: 50min/wk