Topics in Consumer Behavior
Course Number: 47739
This course is designed with three main goals:
- To help you understand what makes for good research in consumer behavior.
- To give you an overview of a selection of topics in social and cognitive psychology as they inform consumer behavior and decision-making.
- To expose you to a range of methodological techniques that might inspire novel research.
I chose the assigned papers because they illustrate important theoretical principles, inventive methodological techniques, or a combination of theory and methodology. To moderate the reading requirement and promote closer reading of the assigned papers, I’ve assigned a relatively small set of compulsory papers each week, with a longer list of optional readings.
- Class participation (45%)
- Two Research Ideas (10%)
- Final Project (45%)
Academic Year: 2019-2020
Semester(s): Mini 3
FormatLecture: 100min/wk and Recitation: 50min/wk
Textbook(s):Canvas and assigned papers
Learning ObjectivesHow to Evaluate Research and Ideas
Goals and Motivation
Fluency and Metacognition
Affect, Mood and Emotion
Framing and Context