Carnegie Mellon University

Topics in Consumer Behavior

Course Number: 47739

This course is designed with three main goals:

  1. To help you understand what makes for good research in consumer behavior.
  2. To give you an overview of a selection of topics in social and cognitive psychology as they inform consumer behavior and decision-making.
  3. To expose you to a range of methodological techniques that might inspire novel research.

I chose the assigned papers because they illustrate important theoretical principles, inventive methodological techniques, or a combination of theory and methodology. To moderate the reading requirement and promote closer reading of the assigned papers, I’ve assigned a relatively small set of compulsory papers each week, with a longer list of optional readings.

Assessment Structure:

  • Class participation (45%)
  • Two Research Ideas (10%)
  • Final Project (45%)

Degree: PhD
Concentration: Marketing
Academic Year: 2019-2020
Semester(s): Mini 3
Required/Elective: Elective
Units: 6

Format

Lecture: 100min/wk and Recitation: 50min/wk

Textbook(s):

Canvas and assigned papers

Learning Objectives

How to Evaluate Research and Ideas
Goals and Motivation
Uncertainty
Fluency and Metacognition
Adaptation/Satiation
Affect, Mood and Emotion
Affective Forecasting
Automaticity
Memor
Framing and Context
Mental Accounting