Carnegie Mellon University

Marketing Management

Course Number: 45730

This course provides an introduction to the field of marketing and experience in analyzing situations that marketing managers encounter. The course emphasizes marketing principles, analysis and strategy. Topics include marketing management, buyer behavior, product policy, pricing, distribution, advertising and promotion and competitive strategy. Concepts are applied through case studies, client presentations and the development of individual/team marketing plans.

Degree: MBA
Academic Year: 2019-2020
Semester(s): Mini 2
Required/Elective: Required
Units: 6

Format

Lecture: 100min/wk and Recitation: 50min/wk