Digital Marketing and Machine Learning Conference Schedule
All conference rooms are located in the Tepper School of Business on the Tepper Quad. (Download Schedule) [pdf]
Saturday, December 8, 2018
8 - 9 a.m. | Simmons Auditorium B
Registration & Breakfast, Conference Chairs Welcome
9 - 10:30 a.m. | Simmons Auditorium A
Plenary Session 1 - Chair: Timothy Derdenger
Keynotes
"Customer Lifetime Value in a Machine Learning World"
Peter Fader (University of Pennsylvania)
"Using AI and Blockchain to Monetize the Mobile Economy"
Anindya Ghose (New York University)
"Personalized Free Trials: Design and Evaluation"
Hema Yoganarasimhan (University of Washington)
"Data as a Source of Research Innovation"
Oded Netzer (Columbia University)
10:30 - 11 a.m. | Simmons Auditorium B
Coffee Break
11 a.m. - 12:30 p.m. | Concurrent Sessions 1 (A, B, C)
Session 1A: Room 2610
"Sharing Economy, Ratings" - Hui Li (Carnegie Mellon University)
"Consumer Protection in Sharing Economy" - Siliang Tong (Temple University), Xueming Luo (Temple University), Zhijie Lin (Nanjing University)
"Market Shifts in a Sharing Economy: Impact of Airbnb on Housing Rentals" - Yijin Kim (Carnegie Mellon University), Hui Li (Carnegie Mellon University), Kannan Srinivasan (Carnegie Mellon University)
"When Coupon Meets Sharing Economy" - Shaojun Marco Qin (Temple University), Xueming Luo (Temple University), Zhijie Lin (Nanjing University)
"Linking Attribute Sentiment and Ratings: Endogenous Selection in Online Reviews" - Ishita Chakraborty (Yale School of Management), Minkyung Kim (Yale School of Management), K. Sudhir (Yale School of Management)
"Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels" - Hui Li (Carnegie Mellon University), Kannan Srinivasan (Carnegie Mellon University)
Session 1B: Room 2611
"Digital Games, Online Reviews, & Peer Influence" - Pedro Ferreira (Carnegie Mellon University)
"Predicting User Activity, Engagement & Churn in Mobile Games via Constrained Joint Modeling" - Gourab Mukherjee (USC), Trambak Banerjee (University of Southern California), Shantanu Dutta (USC), Pulak Ghosh (IIM Bangalore)
"Online Reviews, Management Responses, and Gender Bias: An Empirical Investigation" - Davide Proserpio (University of Southern California), Isamar Troncoso (University of Southern California), Francesca Valsesia (University of Washington)
"Do Spoilers Spoil: An Empirical Study of Movie Reviews using Topic Modeling" - Jun Hyun (Joseph) Ryoo (Western University), Xin (Shane) Wang (Western University), Shijie Lu (University of Houston)
"How Does Variety of Previous Ads Influence Consumer’s Ad Response?" - Omid Rafieian (University of Washington),
Hema Yoganarasimhan (University of Washington)
"The Interplay of Information from Friends and from the Crowd to Search and to Purchase Experience Goods" - Baojiang Yang (Carnegie Mellon University), Miguel Godinho de Matos (Catolica Lisbon School of Business and Economics), Pedro Ferreira (Carnegie Mellon University)
Session 1C: Room 2700
"Social Media, Consumer Minds, & Predictive Analytics" - Ying Xie (University of Texas at Dallas)
"A Model of Tie Formation, Product Adoption, and Content Generation" - Mina Ameri (University of Pittsburgh), Elisabeth Honka (University of California Los Angeles), Ying Xie (University of Texas at Dallas)
"Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitudes" - Yakov Bart (Northeastern University), Andrew Stephen (University of Oxford), Felipe Thomaz (University of Oxford)
"Image Network and Interest Group - a Heterogeneous Network Embedding Approach to Analyze Social Curation on Pinterest" - Liye Ma (University of Maryland), Baohong Sun (Cheung Kong Graduate School of Business), Kunpeng Zhang (University of Maryland)
"Investigation of Chinese Online Shopping Behavior and Internet Shopping Platform Characteristics" - Wang Xiao-yu (South China University of Technology), Ran Lin‐zan (South China University of Technology)
"An Investigation of Users' Decision on Information Disclosure" - Omid Elmi (University of Texas at Dallas), Ying Xie (University of Texas at Dallas)
12:30 - 1:30 p.m. | Simmons Auditorium B
Lunch
1:30 - 3 p.m. | Simmons Auditorium A
Plenary Session 2 - Chair: Hui Li
Keynotes
"Can Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox"
K. Sudhir (Yale University)
TBD
JP Dube (University of Chicago)
"Attention, Engagement, Content Creation, and Sharing on a Social Network: Results from a Field Experiment"
Sridhar Narayanan (Stanford University)
"Voice-mining and AI Chatbot"
Xueming Luo (Temple University)
3 - 3:30 p.m. | Simmons Auditorium B
Coffee Break
3:30 - 5 p.m. | Concurrent Sessions 2 (A, B, C)
Session 2A: Room 2610
"AI, Machine Learning, Conversational Commerce, & Information Design" - Pedro M Gardete (Stanford University)
"Letting Logos Speak: A Machine Learning Approach to Data-Driven Logo Design" - Ryan Dew (University of Pennsylvania), Asim Ansari (Columbia University), Olivier Toubia (Columbia University)
"Evaluating and Improving Targeting Policies with Field Experiments Using Counterfactual Policy Logging" - Duncan Simester (Massachusetts Institute of Technology), Artem Timoshenko (Massachusetts Institute of Technology), and Spyros I. Zoumpoulis (INSEAD)
"Machine and Human: A Field Experiment of AI Chatbot Disclosure for Conversational Commerce" - Xueming Luo (Temple University), Siliang Tong (Temple University), Zhe Qu (Fudan University), Zheng Fang (Sichuan University)
"Multi-Homing and Platform Competition: A Natural Experiment in the Daily Deals Market" - Hui Li (Carnegie Mellon University), Feng Zhu (Harvard Business School)
"Avoiding Lemons in Search of Peaches: Designing Information Provision" - Pedro M Gardete (Stanford University), Megan H. Antill (Stanford University)
Session 2B: Room 2611
"p-Hacking, Consumer Targeting, & Decision-making" - Xi Chen (Erasmus University)
"Test & Roll: Profit Maximizing A/B Tests" - Elea McDonnell Feit (Drexel University), Ron Berman (University of Pennsylvania)
"p-Hacking and False Discovery in A/B Testing" - Ron Berman (University of Pennsylvania), Leonid Pekelis (OpenDoor), Aisling Scott, Christophe Van den Bulte (University of Pennsylvania)
"Digital Piracy, Extrinsic Incentives, and Writer Efforts" - Xiaolin Li (University of Texas at Dallas), Chenxi Liao (University of Texas at Dallas), Ying Xie (University of Texas at Dallas)
"Threats to Privacy versus Saving Money: A Multi-Period Panel Study of Consumer Choices in the Automobile Insurance Industry" - Miremad Soleymanian (University of British Columbia), Charles Weinberg (University of British Columbia), Ting Zhu (Purdue University)
"Evaluating and Improving the In-game Anti-addiction System: Implications for Consumer Usage and Welfare" - Xi Chen (Erasmus University), Xueming Luo (Temple University), Cheng Zhang (Fudan University)
Session 2C: Room 2700
"Pricing, & Automation" - Mustafa Dogan (Carnegie Mellon University)
"Blockchain Platform Network Externalities: A Time-Series Causal Analysis" - Hemang Subramanian (Florida International University)
"Paying Consumers for Attention: An Analysis of Blockchain-enabled Online Advertising Models" - Michelle Y. Lu (McGill University), Mengze Shi (University of Toronto)
"Algorithmic Pathways Depicting AI Routines for Customers’ Purchase Decision Via Mobile Shopping Applications" - Waymond Rodgers (University of Texas, University of Hull), Wen-Ling Liu (The University of Hull), Thi M Nguyen (The University of Hull)
"Automation of Jobs and Political Polarization" - Pinar Yildrim (University of Pennsylvania), Maria Petrova (IPEG), Bledi Taska (Burning Glass Technologies)
"Strategic Automation and Decision-Making Authority" - Mustafa Dogan (Carnegie Mellon University), Alexandre Jacquillat (Carnegie Mellon University), Pinar Yildirim (University of Pennsylvania)
6 - 9:30 p.m. | Simmons Auditorium B
6 - 7 p.m. Conference Reception
7 - 9:30 p.m. Conference Dinner
Includes a special industry and academic panel on unstructural data analytics, chaired by Kannan Srinivasan.
Sunday, December 9, 2018
All conference rooms are located in the Tepper School of Business on the Tepper Quad.
8 - 9 a.m. | Simmons Auditorium B
Registration & Breakfast
9 - 10:10 a.m. | Simmons Auditorium A
Plenary Session 3 - Chair: Alan Montgomery
Keynotes
"Image Portfolio and Demand in the Sharing Economy"
Rajdeep Grewal (University of North Carolina)
"Visual Elicitation of Brand Perception"
Daria Dzyabura (New Economic School in Moscow)
"Explaining the Decisions Made by Machine Learning-based Models"
Foster Provost (New York University)
"Machine Learning of New Product Design, Prejudices, and Restaurant Survival" - Lan Luo (University of Southern California)
10:10 - 10:30 a.m. | Simmons Auditorium B
Coffee Break
10:30 - 12 p.m. | Concurrent Sessions 3 (A, B, C)
Session 3A: Room 2610
"Deep Learning, Predictive Analytics, & Consumer Engagement" - Dokyun Lee (Carnegie Mellon University)
"The Effect of Image and Text Sentiment and Complexity on Consumer Engagement with Brand-Themed User-Generated Content" - Eunhee (Emily) Ko (Emory University), Douglas Bowman (Emory University)
"Increasing Consumer Engagement with Firm-Generated Social Media Content: The Role of Images and Words" - Eugene Pavlov (University of Washington), Natalie Mizik (University of Washington)
"Deep Learning of Big Data and Field Experiment: Analytics for Customer Selection and Campaign Targeting" -
Kunpeng Zhang (University of Maryland), Xueming Luo (Temple University)
"Quantifying the Likelihood of Advertisement Skipping in YouTube using Neuroscience and Survey Data" - Moran Cerf (Northwestern University)
"Focused Concept Miner (FCM): An Interpretable Deep Learning for Text Exploration" - Dokyun Lee (Carnegie Mellon University), Emaad Ahmed Manzoor (Carnegie Mellon University), Zhaoqi Cheng (Carnegie Mellon University)
Session 3B: Room 2611
"Multichannel Marketing: App-rooming, Peer Influence, & Conversions" - Peter J. Danaher (Monash University)
"Cosmopolitan Online Behaviors and Offline Travel Patterns" - Chenshuo Sun (New York University), Anindya Ghose (New York University), Xueming Luo (Temple University)
"It’s Free if You Want it: Measuring Cross-Channel Spillovers from Online User Engagement" - Adithya Pattabhiramaiah (Georgia Tech), Eric Overby (Georgia Tech), Lizhen Xu (Georgia Tech)
"Multi-channel Conversion Attribution: A Machine Learning Approach" - Qingchen Wang (University of Amsterdam), Piet Pepperkorn (University of Groningen), Maarten Soomer (University of Amsterdam)
"App-rooming: Implications for Omnichannel Promotions" - Siliang Tong (Temple University), Takeshi Moriguchi (Waseda University), Debashish Ghose (Temple University)
"Advertising Effectiveness for Multiple Brands in a Multimedia and Multichannel Environment" - Peter J. Danaher (Monash University), Tracey S. Danaher (Monash University), Michael S. Smith (Melbourne Business School), Ruben Loaiza-Maya (Melbourne Business School)
Session 3C: Room 2700
"Recommendation Systems, Analytics, & Search Models" - Marcel Goic (University of Chile)
"Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach" - Asim Ansari (Columbia Business School), Yang Li (Cheung Kong Graduate School of Business in Beijing), Jonathan Z. Zhang (University of Washington)
"Binge Yourself Out: The Effect of Binge Watching on the Subscription of Video on Demand" - Miguel Godinho de Matos (Catolica Lisbon School of Business and Economics), Pedro Ferreira (Carnegie Mellon University)
"Streaming Analytics for Real-Time Customer Sentiment Determination and Reporting for Brick-and-Mortar Retailers" - Felix Weber (Universität Duisburg-Essen)
"Recommendation Systems in Crowdfunding" - Lalit Jain (University of Washington)
"Category Pricing Optimization Using Data Driven Constraints" - Luis Aburto (University of Chile), Marcel Goic (University of Chile)
12 - 1 p.m. | Simmons Auditorium B
Lunch
1 - 2:50 p.m. | Concurrent Sessions 4 (A, B, C)
Session 4A: Room 2610
"Mobile Shopping, Media, & Targeting" - Wreetabrata Kar (Purdue University)
"Effect of Accessibility of Offline Retailers on Mobile Shopping: Implications for Inequality in Emerging Markets" - Xuebin Cui (Tsinghua University), Ting Zhu (Purdue University), Yubo Chen(Tsinghua University)
"Content Monetisation and Preview Design" - Dai Yao (Nanjing University), Kaiquan Xu (Nanjing University)
"Facilitating the Chain of Big Data Analytics Capabilities to Value Co-creation: The Role of Marketing Capabilities" - Chu-Bing Zhang (Tianjin University of Finance and Economics), Yu-Dong Zhang (Nankai University), Dong-Jin Li (Nankai University)
"A Hidden Semi-Markov Model of Customer-Multichannel Engagement Dynamics" - Sharmistha Sikdar (Cornell University), Giles Hooker (Cornell University)
"Customer Loyalty, Email Promotions, and Conversion: An Application of Machine Learning on Targeted Promotions" - James Chester Reeder, III (Purdue University), Wreetabrata Kar (Purdue University), Saayan Mitra (Adobe Research)
"Starting Cold: The Power of Social Networks in Predicting Non-Contractual Customer Behavior" - Moran Cerf (Northwestern University)
Session 4B: Room 2611
"Online Markets, & Mobile Wallets" - Navdeep Sahni (Stanford University)
"Expertise Assessment and Reputation Deflation in Online Labor Markets" - Marios Kokkodis (Boston College)
"How Platform Recommendation Algorithms Incentivize Sellers in Sharing Economy" - Zhijie Lin (Nanjing University), Siliang Tong (Temple University), Jing Li (Hong Kong Polytechnic University)
"Optimizing the Composition of Paid Content in a Freemium Model" - Daniela Schmitt (University of Mannheim), Florian Stahl (University of Mannheim), Raghuram Iyengar (University of Pennsylvania)
"Disruptive Potential of Mobile Wallets: Diffusion Modeling and Strategic Implications" - V. Kumar (Georgia State University), Nandini Nim (Georgia State University), Amit Agarwal (Georgia State University)
"A Field Experiment on Whether and How Free Sample Promotion Increase Purchase on Digital Retail Platforms" - Lin Boldt (University of Central Florida), Xiaoyi Wang (Zhejiang University)
"Advertising and Search Engine Usage" - Navdeep Sahni (Stanford University), Charles Zhang (Stanford University)
Session 4C: Room 2700
"Online Compulsion, Social Media, & Middleware" - Milan Miric (University of Southern California)
"Vices Go Together: Product Purchase After Online Compulsion" - Radek, Anatoli, Thomas, Koen Pauwels (Northeastern University)
"A Study on Social Media Influencers’ Role in Consumer’s Path to Purchase" - Falguni Vasavada-Oza (MICA), Khyati Jagani (Flame University), Nishanshi Sukla (IIM-Ahmedabad)
"Do Your Social Contacts Make You a Better Borrower? A Field Experiment" - Tian Lu (Carnegie Mellon University, Fudan University), Xianghua Lu (Fudan University), Chong (Alex) Wang (Peking University)
"The Impact of Social vs. Non-Social Referring Channels on Online News Consumption" - Sagit Bar-Gill (Tel Aviv University), Yael Inbar (Carnegie Mellon University), Shachar Reichman (Tel Aviv University)
"The Language of Brands in Social Media: Mapping Brand Image Based on Distinctive Brand Language Markers" - Vanitha Swaminathan (University of Pittsburgh), H. Andrew Schwartz (Stony Brook University), Rowan Menezes (Facebook), Shawndra Hill (Microsoft Research)
"Middleware and the Direction of Software Innovation" - Milan Miric (University of Southern California), Hakan Ozalp (VU Amsterdam)