On Social Media, Sell Your Brand, Not Your Stuff

This article, which features research co-authored by Dokyun Lee, Assistant Professor of Business Analytics.

May 15, 2019: How We Chose the 2019 CNBC Disruptor 50 Innovators

May 14, 2019: Amazon Offers Employees Incentives To Quit ... and Start Delivery Businesses

May 9, 2019: Business Schools Are Building Boldly for the Future

May 9, 2019: These 3 Productivity Hacks Helped Me Boost My Income 65 Percent

May 4, 2019: What 'Good' Dads Get Away With

May 3, 2019: There Are 3 Kinds of Office "Social Brokers" — Which One Are You?

May 2, 2019: WSJ Wealth Adviser Briefing: Foreign Bonds, ESG Investors, Airport Terminals

May 1, 2019: MBA Students Flock to Silicon Valley To Shape the Future of Technology

April 30, 2019: They Want It To Be Secret: How a Common Blood Test Can Cost $11 or Almost $1,000

April 28, 2019: 2019 Best & Brightest MBAs: Alexandra Gerson, Carnegie Mellon (Tepper)

April 28, 2019: 2019 Best & Brightest MBAs: Andrea Caralis, Carnegie Mellon (Tepper)

April 26, 2019: Uber Is Set To Hit the Road for the Year's Biggest IPO

April 24, 2019: In Pennsylvania, Two Health Care Behemoths Are Fighting. Patients Are Caught in Middle.

April 22, 2019: Life After Solving Climate Change: Not Mud Huts and Gruel but Clean Air and Warm Homes

April 22, 2019: 2019 Best 40 Under 40 Professors: Rosalind Chow, Carnegie Mellon University (Tepper)

April 17, 2019: Nieman Marcus Moves Into the Secondhand Markets

April 16, 2019: Golf Looks to a Tiger Boom 2.0

April 11, 2019: Lyft Unrolled a Thoughtful Workplace Mental Health Strategy — but Excluded Its Drivers

April 10, 2019: Are We Building the Next Dot-Com Bubble?

April 9, 2019: Elon Musk Lives To Fight Another Day as Judge Orders Him To Work Out Twitter Dispute with SEC

April 5, 2019: Elon Musk Just Had a Terrible Week and It Could Easily Get Worse, Fast

April 4, 2019: How Diverse Teams Produce Better Outcomes

March 29, 2019: Fair-Housing Charges Against Facebook Raise Question of Broader Liability for Algorithms

March 29, 2019: Egon Balas, Jailed and Tortured in Romania, Found Salvation in Math

March 26, 2019: 25 Best MBA Programs for Careers in Tech

March 25, 2019: Apple Wants Investors to Focus on Its Services Business. Regulators May, Too

March 24, 2019: The Best and Brightest Business Majors of 2019

March 24, 2019: What the World's Happiest Country Can Teach Americans

March 21, 2019: The Benefits of Gender Diversity at Work

March 20, 2019: Job Placement Rates at the Leading B-Schools

March 19, 2019: The Global Push to Reinvent GDP

March 19, 2019: How to Land an MBA Internship

March 12, 2019: Whites Are Mainly to Blame for Air Pollution, but Blacks and Hispanics Bear the Burden, Says a New Study

March 12, 2019: 2020 Best Business Schools

March 11, 2019: Study Finds Racial Gap Between Who Causes Air Pollution and Who Breathes It

March 9, 2019: Trump Administration Targets 'Secretive Nature' of Health Care Pricing

March 7, 2019: Exclusive: SEC Scrutinizes Fairness of Stock Exchange Pricing

March 7, 2019: Headhunters Ranked the Top 30 Business Schools. Harvard Isn't Even in the Top 20

March 6, 2019: Most Economists Oppose the $15-an-Hour Minimum Wage — Here's the Stunning Reason Why

March 6, 2019: Leadership Presence for Women: Is it Really Any Different?

March 6, 2019: Best B-Schools: Recruiter Insights

March 6, 2019: Corporate Recruiters Rate the Brand Value of Specific B-Schools

March 6, 2019: A Day in the Life of Everlane CEO Michael Preysman

Feb. 28, 2019: Amazon, Wrestling With Counterfeits, Seeks to Crack Down

Feb. 25, 2019: 10 Military Veterans to Watch From the MBA Class of 2020

Feb. 21, 2019: Interview with Danielle Schmitt, Tepper School of Business at Carnegie Mellon Alum

Feb. 20, 2019: Walmart Reports a Great Holiday Quarter

Feb. 20, 2019: Michigan Ross Makes a Big Online MBA Bet

Feb. 20, 2019: Some Tips to Help Small Business Owners Manage Change

Feb. 19, 2019: Class of 2020: 12 Ways to Calculate ROI on an MBA

Feb. 19, 2019: JPMorgan's Move Into Crypto Puts the Rest of the Industry on Notice

Feb. 17, 2019: Class of 2020: 12 Reasons Why I Chose an MBA

Feb. 16, 2019: CentreCourt London: Leading Adcoms Spill the Beans

Feb. 14, 2019: SEC's Regulation BI Under Fire From Ex-Officials

Feb. 13, 2019: Last Minute Valentine's Day Gifts That Won't Break the Bank

MiM Guide

Feb. 12, 2019: STEM-Certified MSc Programs Attract International Applicants and Recruiters

Feb. 11, 2019: Trump's Artificial Intelligence Initiative Needs to Show Us the Money

Feb. 11, 2019: Hospital Mergers Improve Health? Evidence Shows the Opposite

Feb. 9, 2019: From Interracial Couples to People With Disabilities: More Inclusive Emojis Are on Their Way

Feb. 9, 2019: The Best Online MBA Programs of 2019

Feb. 5, 2019: 10 Things to Expect in an Online MBA Program

Feb. 4, 2019: Facebook: Where Friendships Go to Never Quite Die

Feb. 4, 2019: As MBA Applications Fall, Online and Specialized Master's Courses Are Booming

Jan. 29, 2019: NYSE, Nasdaq Rival Aims to Shed Light on Fee Profits

Jan. 28, 2019: FT Global MBA Ranking 2019

Jan. 28, 2019: Average GPAs at the Top 50 Business Schools

Jan. 24, 2019: Being Second at Work Can Actually Be the Best

Jan. 21, 2019: BlackRock's Data Leak Strikes 20,000 Advisers, Mostly at LPL

Jan. 21, 2019: Which Is the Best HSBC Credit Card?

Jan. 15, 2019: Best Online MBA Programs

Jan. 13, 2019: Hospitals Must Now Post Prices. But It May Take a Brain Surgeon to Decipher Them.

Jan. 13, 2019: Fans Are Using Venmo to Tip Celebrities Like Bears QB Mitchell Trubisky and SNL's Michael Che

Jan. 8, 2019: Apple Recruits Prominent Facebook Critic for Privacy Team

Jan. 3, 2019: How to Automate and Grow Creative Small Businesses While Respecting the Craft

Jan. 3, 2019: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

Dec. 26, 2018: In Volatile Market, Companies Can Plan for Possible Slowdown

Dec. 22, 2018: You Got Them Exactly the Wrong Thing, Didn't You?

Dec. 21, 2018: 7 Best Corporate Bonds to Buy and Hold for 2019

Dec. 20, 2018: Why Student Clubs Count When Choosing MBA Programs

Dec. 19, 2018: All the New Professors at the Leading Business Schools

Dec. 18, 2018: 5G Promises an Interconnected World, but at What Cost?

Dec. 18, 2018: Does That Second Holiday Retail Job Make Sense? Experts Say It Does — if You Do the Math

Dec. 18, 2019: Women Leading the Blockchain Revolution

Dec. 12, 2018: Wharton Repeats as Top P&Q Undergraduate Business School

Dec. 12, 2018: Meet the Carnegie Mellon Tepper MBA Class of 2020

Dec. 11, 2018: 11 Senior Citizens on the Best Products of the Past Century

Dec. 11, 2018: The Science of Giving Gifts They Won't Want to Return

Dec. 6, 2018: After Market Whiplash, Experts Say Check Your Investment Basics

Dec. 5, 2018: Does Your Online M.B.A. Program Feel Too Remote? There's a Bot for That

Dec. 4, 2018: Here's Why We're All So Bad at Giving Gifts People Actually Want

Dec. 3, 2018: Why Twitter's Cute, Heart-Shaped "Like" Button Is Not So Harmless

Nov. 29, 2018: 5 People Building Our AI Future

Nov. 27, 2018: Who is J.D. Power, and What Do His Associates Do?

Nov. 25, 2018: Tesla Is the Hot Spot for Young Job Seekers

Nov. 24, 2018: The Charity Walkathon Is Dead

Nov. 22, 2018: Retailers Want More Than Your Cash This Holiday Season

Nov. 8, 2018: Best B-Schools

Nov. 5, 2018: Do You Need a High GPA to Get Into a Top MBA?

Nov. 4, 2018: Is an Internet Bill of Rights Necessary?

Oct. 31, 2018: Love & The MBA: Couples Who Study Together, Stay Together

Oct. 29, 2018: What an Online M.B.A. Can and Can't Do For You

Oct. 28, 2018: When It Comes to Vaccines, Celebrities Often Call the Shots

Oct. 27, 2018: Which MBA? The World's Best MBA Programmes

Oct. 27, 2018: GOP Voters More Likely to Choose Candidates Who 'Look' Conservative

Oct. 24, 2018: Dunkin' Aims at Starbucks With Revamped Espresso Drinks

Oct. 18, 2018: Dieting Is Out. That Poses a Problem for a Company Named Weight Watchers as It Rebrands Itself WW

Oct. 18, 2018: Careers in Supply Chain for MBA Grads

Oct. 16, 2018: 35 Business Schools That Get the Most Bang for Your Buck, Ranked

Oct. 16, 2018: The Health 202: The Trump Administration May Not Be Able to Force Drugmakers to Advertise Their Prices

Oct. 11, 2018: Shareholders Must Vote on Musk's Return as Tesla Chairman

Oct. 9, 2018: 5 Things to Know About an MBA in Production or Operations Management

Oct. 8, 2018: 35 Best MBA Programs in the U.S.

Oct. 8, 2018: Honest Liars: Dishonest Leaders May Be Perceived as Authentic

Oct. 5, 2018: Online Mattress Startups Are Disrupting the Market

Oct. 2, 2018: Is That Crowdfunding Charity Campaign Legit? Here Are Some Ways to Protect Your Donation

Oct. 2, 2018: Why Conservatives Don't Care That Brett Kavanaugh Is a Liar

Oct. 1, 2018: What B-School Deans Say About the Cost & Value of an MBA

Oct. 1, 2018: How to Talk to Your Boss About Mental Health

Sept. 28, 2018: Real Estate Tech Firm Opendoor Gets Cash Infusion From SoftBank

Sept. 28, 2018: What the SEC's Lawsuit Against Elon Musk Means for Tesla

Sept. 25, 2018: Continuous Processes Feed the Gig Economy

Sept. 24, 2018: The 50 Best MBA Programs in the World

Sept. 19, 2018: Opinion: Tesla Needs to Put a Seat Belt on Elon Musk

Sept. 13, 2018: David Tepper Says That Tepper School of Business Is Like No Other ...

Sept. 10, 2018: Best Undergraduate Business Programs Ranking

Sept. 10, 2018: 10 Classic and Unique Retirement Gift Ideas

Sept. 9, 2018: The Best Online MBA Programs of 2019

Sept. 8, 2018: The Question for Elon Musk: Dude, What Are You, High?

Sept. 5, 2018: What Happens if Trump Rolls Back Environmental Protections? These Are the Health Consequences

Sept. 1, 2018: The Best Labor Day Deals (and When to Go In-Store Over Online)

Sept. 1, 2018: Want to Become a Business Leader? Learn Accounting

Aug. 30, 2018: 7 Nontraditional Jobs for MBA Graduates

Aug. 29, 2018: Post-Disaster, Business Owners Find Varied Paths to Recovery

Aug. 23, 2018: How to Find a Good Business School for Accounting

Aug. 15, 2018: Retail Rebound Is Now: Sales Predicted Up 4.5 Percent Over Last Year

Aug. 14, 2018: Amazon Now Owns $1 Billion Worth of Other Companies

Aug. 13, 2018: They'll Donate More to Charity if You Try to Climb Mt. Everest

July 31, 2018: Mid-Luxury Brands Say No to Discounted Goods

July 27, 2018: 20 MBAs That Often Lead to Lucrative Fields

July 14, 2018: B-Schools Prove Even Liberal Arts Majors Can Learn Math