CONNECTS
Our CONNECTS seminar series enhances the experiential education of any individual interested in innovation and entrepreneurship. Tailored mainly for students to help take their ideas from conception to commercialization, the seminars run throughout the academic year. Teams looking for talent and talent looking for teams can CONNECT at these events.
McGinnis Venture Competition Focused Seminars (Fall 2024)
- Applying for the McGinnis Venture Competition? Attend these seminars to help prepare. These are noted in the seminar descriptions
- NEW THIS YEAR: The Social Enterprise Track for the McGinnis Venture Competition will have focused seminars for those applying.
All CONNECTS events will be hosted in-person at the Swartz Center for Entrepreneurship, Tepper Quad, 3rd Level. A virtually option will also be available.
Advanced registration is required. Zoom information will be sent before the event to all registered attendees. Please note that the session will be recorded.
Join the CMU Entrepreneurship Slack to connect with fellow entrepreneurs
Spring 2025 Schedule
How to Manage Raising Capital and the Requirements That Follow Fundraising
Tuesday, January 14, 2025
12:30 p.m. – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Jen Wallner, PwC
Join us for an exclusive PwC presentation tailored for founders and early-stage companies on effective finance governance, investor communications, navigating financing transactions and the value of an audit. Gain insights into first-time audits, key value matters for business growth and performance measurements to drive your business forward.
PwC (PricewaterhouseCoopers) is a global professional services firm that provides a wide range of services in areas such as audit and assurance, consulting, and tax. They help organizations navigate complex business challenges, improve processes, and ensure compliance with regulatory requirements. PwC also offers expertise in areas like financial advisory, risk management, cybersecurity, and digital transformation, serving clients across various industries to enhance their operational efficiency and strategic growth.
Insurance for Startups
Thursday, January 16, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Laurie Kuzneski, Kuzneski Insurance Group
Need insurance for your startup? Learn what you need and when you need it.
Get Ready to Raise Investment Capital for your Startup
Wednesday, January 22, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Christine S. Ferguson-Rau, President, Ferguson Financial Consulting, Inc.
Learn how to prepare to engage successfully with investors, including a 17 point checklist.
An Entrepreneurs' Guide to Managing Legal
Thursday, January 23, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Dave Mawhinney & Craig Markovitz, CMU Swartz Center
Having a productive, efficient and effective relationship with legal counsel is very important for an entrepreneur. How do you select the right firm? Manage the work? Control costs? Get maximum value and valuable advice? This interactive session led by seasoned entrepreneurs will provide tips, hints and advice for having a happy, productive and mutually beneficial relationship with legal counsel.
Keys to Building a Successful & Sellable Startup: Cashflow Forecasting & Digital Organization
Wednesday, January 29, 2025
12:30 p.m. – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Kelley Lynch, Chief Financial Officer, sovaSage Inc.
After creating the right product and hiring the right people, a company's next most critical elements needed to grow, thrive and have a successful exit strategy are Cashflow Forecasting and Digital Organization. I initially created a Cashflow Forecasting model to help the company I was working with get out of the 2008 financial crisis. Since then, I have worked with numerous companies and have easily adapted the model for each company's needs, which also included three successful exits. You will learn how to make a 13-week rolling cash flow model that will give you better insights to your company’s operations, create different forecast scenarios, and be the basis of 12+ month cashflow forecast. We will also talk about how being disciplined with your Digital Organization is needed to do cashflow forecasting and is crucial if you plan to bring in investors, bankers or pursue an exit strategy. The best part – this modeling is not intimidating to the non-financial oriented entrepreneurs!
Splitting the Founder’s Pie & Other Aspects of Equity Compensation
Thursday, January 30, 2025
12:30 – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Frank Demmler, Startup Whisperer, 2 X Frank Entrepreneurial Yoda-for-Hire
Equity compensation can be a very mysterious concept for first-time entrepreneurs. Learn how to make critical decisions from the division of the Founders' Pie through stock option grants.
Practical Business Negotiation for the Early-Stage Company
Tuesday, February 4, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Eric Kline, Troutman Pepper
Negotiating for a startup can be a “David vs. Goliath” battle and conventional strategies rarely work. Eric has advised early-stage clients for 25+ years and will discuss important considerations as you bring on key employees, negotiate early customer contracts, finance the company and consider an exit. He will share with you strategies that have worked to level the playing field with bigger companies. Join us for an entertaining afternoon and some practical advice in startup negotiation.
IP: What Is It and How Should You Protect It
Wednesday, February 5, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Alicia Palladino, J.D.,Ph.D and Martin Gomez, Goodwin
Learn an overview of IP basics and discuss strategy to protect your assets from a Life Science and Technology perspective. Learn some of the common mistakes made by startups and how to avoid them.
To Trust or Not to Trust: What Every Startup Needs to Know about Privacy and Cybersecurity
Thursday, February 6, 2025
12:30 p.m. - 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: John Funge, DataTribe
Privacy and cybersecurity are no longer back-office tasks sequestered away from the core of a business. With a steady drum beat of high-profile security breaches and cases of customer data mismanagement, privacy and security are increasingly becoming board-level topics for companies large and small. They are both a threat and opportunity. This seminar will provide an overview of key privacy and cybersecurity regulations, trends and practices that every startup needs to know.
How Innovation Can Help to Heal Healthcare
Tuesday February 11, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Ginny Pribanic, MedRespond, LLC
The damage from the COVID-19 pandemic will continue to disrupt healthcare for a very long time. The workforce stress includes high rates of burnout, psychological stress and suicide with reports that 90% of nurses are considering leaving the profession. This crisis poses an incredible opportunity for innovation, if we can get the attention of leadership overwhelmed by their current struggles.
Finding Follow-on Capital
Wednesday, February 12, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Ben Garber, 7 Mile Advisors
"We've very excited about your company, but it's just not a fit for us right now." Sound familiar? In this workshop you'll learn how to use tools currently available to all CMU students to run the same process used by investment bankers and venture capitalists to target next round investors. We will cover profiling your company and potential investors, available resources and how to use them, getting prepared and what to expect when raising capital. Fundraising is an arduous process. Engaging the right audience can make it easier.
Franchising - Opportunities are Everywhere
Thursday, February 13, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Chris Cynkar, FranChoice
With more than 3,000 franchise brands to choose from, how can you determine a good one from a....not so good one? Join Chris Cynkar to explore the world of franchising and determine the right questions to ask to determine franchise opportunities that best fit your objectives. Chris is an Adjunct Professor of Entrepreneurship at the Tepper School, a past Franchise Consultant with FranChoice as well as investor in 5 different franchise brands over the past 13 years.
Early-Stage User Acquisition and Marketing
Tuesday, February 18, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Matt Spettel & John LaGue, Trainwell
Matt Spettel (CEO) and John LaGue (COO) of CoPilot break down the basics of acquiring your first 10, 100, and 1000+ customers as a consumer business. The talk will cover the basics of growth hacking, channel experimentation (across advertising, influencers, and partnerships), acquisition funnels, and unit economics.
Intellectual Property Crash-Course
Wednesday, February 19, 2025
12:30 p.m. – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Shane Rumbaugh, Steptoe & Johnson
Learn about patents, trademarks, copyrights and personal rights.
Financial Modeling
Tuesday, February 25, 2025
12:30 p.m. – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Phil Compton
If you’re going to start a company, mapping out your financial projections will be an important part of that process. Learn the basics and gain insight on how to incorporate assumptions and flexibility into a model. Understand and be able to discuss key terms such as burn rate, cash runway and EBITDA which will allow you to more confidently support projections to your investors, Board and fellow team members. Includes both a financial model template and a user-friendly simple cap table.
The Hustlenomics Way: The Toyz Story
Wednesday, February 26, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Damola Idowu, EIC and Founder of Owners Illustrated Magazine
Hustlenomics Way presents the Toyz Story. How the creation of the intersection of Hip Hop culture and cars gadgets and video games launched Toyz Magazine in 2007. This helped Wole Idowu reach Carnegie Mellon University at 15 in 2012 and appear on CNBC in the 20 Under 20 Transforming Tomorrow documentary with Peter Thiel. The Toyz journey has designers like Ralph Gilles and artists like 50 Cent intersecting in the industry with coverage that overlaps culture with commerce. Working with Epic Games and EA Games and Esports in 2008!!! Video games by Microsoft on the cover of a hip-hop magazine. They pioneered the intersection of hip-hop and technology. Damola will discuss how this has become a movement to empower a generation of millions on the same path to become at least 6 figure earners in tech and entrepreneurs with their creativity. Learn how storytelling and content creation and user-generated content for video games opens up pathways to Tech!!!!
Cost Efficient IP Strategies that Lead to Massive Exits
Thursday, February 27, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Sreekar Gadde, BlueTree VC & Jason Somma, Attorney/Consultant
Intangible assets currently account for 90% of the the S&P 500 index’s total value. For startups, the entire value is often based solely on intangibles. This session focuses on using efficient intellectual property (IP) strategies to drive business value (and investment opportunity) for your early-stage, high-growth, company. IP, in its many forms, as it often defines what differentiates you from your competition. Being able to describe this strategically can drive up valuations and acquisitions. Further, to better position a company, business owners must own their IP strategy and not just leave it to their legal counsel. In this session, we go beyond the basics of what patents, copyrights, and trademarks are, focusing instead on how to build an IP Strategy that leverages what makes your company unique to drive business value.
How to come up with ideas worth pursuing?
Thursday, March 13, 2025
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option
Presenter: Mar Hershenson, Pear VC
Please Note: Speaker will be virtual for this event
Based on partnering with 200+ founders (Doordash, Aurosa Solar, Solvvy, Kindroid) in their 0 to 1 journey, Mar will describe the process of ideation and validation of venture backable ideas and dive into the key steps of customer development and discovery, testing and MVPs and initial market assessment.
Fall 2024 Schedule
Designing a Product Culture
Tuesday, September 10, 2024
12:30 – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Brad Eiben, Carnegie Mellon University
You'll learn:
- The critical importance of culture, especially for startups
- Applying design thinking to building culture
- When, "The customer is always right," is wrong
- Motivation, implementation, and reinforcement
Entrepreneurship Through Acquisition
Wednesday, September 11, 2024
12:30 – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Len Caric, Carnegie Mellon University
Why interview for a job when you can be the CEO of your own company after graduation? No ideas for a business? No problem, acquire an existing business and be in control of your future.
Business Model Canvas: A Practical Guide*
Tuesday, September 17, 2024
12:30 p.m. - 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Craig Markovitz, CMU Swartz Center
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
Many aspiring entrepreneurs have heard of the business model canvas, but few actually use it correctly. This workshop will focus on the proper techniques to leverage the full value of this important tool for business planning and validation.
Customer Discovery*
Wednesday, September 18, 2024
12:30 p.m. - 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Emily Moquin, Schmidt Market Research
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
Understanding the importance of customer-centricity in decision-making from concept to commercialization and practical tips for when and how to gather customer insights.
Uncovering Ideas with Strategic Design*
Thursday, September 19, 2024
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Megan Guidi, Open/CMU
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
“That’s a great idea!” is an exclamation we’d all like to hear from our leaders, instructors, investors and users. But are great ideas just lucky strikes? Or is there a structured way to explore possibilities and generate ideas? In this seminar, we’ll focus on the types of strategic design methods used to uncover ideas, discuss how to implement these in your own practice and try one or two!
You’ll:
- Learn how to identify where you are in the process of having a “great idea”
- Appropriately target methods to your work
- Get FREE access to a virtual strategic design tool-kit
Please come ready to follow-along and participate in interactive activities (this will not be a passive session).
Segmentation, Targeting and Positioning*
Tuesday, September 24, 2024
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Bob Blattberg, Carnegie Mellon University
Presentation
STP Video 1
STP Video 2
STP Video 3
STP Video 4
STP Video 5
Please note: The speaker for this talk will be virtual
*This seminar is recommended for anyone participating in the McGinnis Venture Competition, specifically into the Social Enterprise Track.
This workshop will explore a critical part of a marketing strategy, segmentation, targeting and positioning (STP). Market segmentation is the process of dividing up mass markets into groups with similar needs. Targeting identifies the most attractive segments. Positioning refers to the place that a product or services occupies in the minds of the customers and how it is distinguished from the products or services of its competitors. Topics covered will include examples of successful application of STP in the social enterprise space and the process to determine how to segment a market, what criteria should be used for determining which segments to target and showing positioning maps.
Start Smart Law: Introduction to Startup Law
Thursday, September 26, 2024
5:00 - 6:15 p.m. EST, Zoom Only
Presenter: David Lehman, K&L Gates & Stephanie Dangel, University of Pittsburgh School of Law
Using a checklist that will be distributed, you’ll be given a lightning round of the key legal needs and issues for a startup: Founders agreements, equity splits, company formation, handling IP, raising capital, building a team, etc. Then you’ll get to ask YOUR most pressing legal questions. This session and checklist will be the basis of future Start Smarts which will go into each of the issues in more depth.
Unique Selling Proposition*
Tuesday, October 1, 2024
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Bob Blattberg, Carnegie Mellon University
Presentation
USP Video 1
USP Video 2
Please note: The speaker for this talk will be virtual
*This seminar is recommended for anyone participating in the McGinnis Venture Competition, specifically into the Social Enterprise Track.
The purpose of this workshop is to learn about a key marketing concept – an organization’s unique selling proposition (USP). The unique selling proposition, also called unique value proposition in the business model canvas, is the marketing strategy of informing customers about how ones brand or product is superior to its competitors. Topics to be covered include what are the three criteria for determining if your product or service has a USP, what is the difference between a benefit and a feature and why is this critical in determining a USP and examples from both for profit and non-profit firms of USP’s.
Science vs. Art in Pricing and Revenue*
Wednesday, October 2, 2024
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Laura Forth, Go Further, LLC
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
This seminar is recommended for anyone participating in the McGinnis Venture Competition. The science of pricing involves systematic analysis, data-driven methodologies and profit-maximizing techniques. The art of pricing encompasses the intuitive, creative and strategic aspects of setting prices. Every good revenue model requires a bit of both.
This workshop blends the 'science' of market-proven best practices with the 'art' of creative strategies, helping entrepreneurs build a confident revenue model.
The Lean Startup
Tuesday, October 8, 2024
12:30 p.m. - 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Dave Mawhinney, CMU Swartz Center
The Lean Startup is a technical approach to generating and managing startups, helping to get an anticipated product or service into the hands of customers faster. Learn how to make your startup lean and efficient using entrepreneurial best practices in this seminar.
CANCELLED: Pitching Innovation to the C-Suite
Wednesday, October 9, 2024
12:30 p.m. - 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Melissa Murphy, Carnegie Mellon University
One of the most common complaints of corporate entrepreneurs is being blindsided by questions from outside their areas of expertise. Even well-prepared corporate entrepreneurs have higher-stakes conversations than traditional startup CEOs with stakeholders coming from narrower perspectives.
Before pitching the idea, think about it from the perspective of the functional areas of leadership in the C-Suite. Through what lenses will the most powerful decision-makers in the company view new ideas?
Join us for a lively discussion about better ways to prepare for pitching innovation to the C-Suite, the much higher communications burden placed on intrapreneurs in the early days of innovation and how to better leverage tools such as the Pitching Innovation to the C-Suite Canvas.
Start Smart Law: How to Handle Your (and Others') Intellectual Property
Thursday, October 10, 2024
5:00 - 6:15 p.m. EST, Zoom Only
Presenters: David Lehman and Lauren Murray, K&L Gates
Intellectual Property is an asset to be protected. This session will cover how to deal with IP issues including:
- Different ways to protect your company’s IP (copyrights, trade secrets, patents, trademarks, etc.)
- Do you really need a patent?
- Difference between a provisional patent and a formal patent filing
- Developing a patent strategy
- How to handle IP created by class projects when one or more of the student team members want to pursue commercialization
- Tips on searching the US Patent Office Database (for prior ‘art’ e.g. existing patents)
- What to expect after filing a patent (time and expenses)
Start Smart Law: How to Form Your Startup Company, Part 1: The Basics
Thursday, October 24, 2024
5:00 - 6:15 p.m. EST, Zoom Only
Presenter: David Lehman, K&L Gates & Stephanie Dangel, University of Pittsburgh School of Law
Please note: this session is a pre-requisite to attend “How to Form Your Startup Company, Part 2: Workshop”
Learn the basic legal issues involved with new company formation, including choice of entity (LLC, C-Corp, social enterprise options such as non-profit (501c), Benefit Corporation, B Corps certification, and other company structure alternatives)), basics of founders’ agreements, splitting equity, and employee vesting. Participants will receive a legal road map and checklist to begin working on prior to “How to form Your Startup Company, Part 2: Workshop” on November 7.
Pitch with Production Value*
Tuesday, October 29, 2024
12:30 p.m. - 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Brian Staszel, Carnegie Mellon University
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
How to script, capture and edit quality video that looks more expensive than it was.
Nonprofit Finance and Funding*
Wednesday, October 30, 2024
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Kim McCormick and Leah Lizarondo, CMU Swartz Center
*This seminar is recommended for anyone participating in the McGinnis Venture Competition, specifically into the Social Enterprise Track.
Social Enterprise and Nonprofit Financing: An overview of some alternative funding strategies tailored for startups that are "social enterprises" (for-profits for good) i.e. companies that have social, economic, or environmental impact or targeting B-Corp status and nonprofits with revenue models. Topics will range from non-dilutive funding options to nonprofit M&As.
Avoiding Mentor Whiplash: How to Manage Conflicting Advice*
Wednesday, November 6, 2024
12:30 p.m. - 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Jim Jen, CMU Swartz Center
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
Building a strong network of mentors and advisors can be incredibly valuable for your startup (and career). But as you talk to more people, how do you reconcile the differing feedback you receive? This CONNECTS talk will provide frameworks for assessing feedback and tips on how to build successful mentor relationships.
How to Win Friends and Influence Judges: The Lost Art of the Question & Answer Experience*
Thursday, November 7, 2024
12:30 – 1:30 p.m. EST
In Person: Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Adam Paulisick, maad labs/CMU
*This seminar is recommended for anyone participating in the McGinnis Venture Competition.
Most people think that great presentations are finished when you have completed your pitch but that's just when the live-or-die moment emerges in the questions that come from panelists, investors, fellow entrepreneurs, or audience members to see if you are really doing something differentiated. This session will focus on how to inventory those likely questions, especially the ones that might get hostile, and proactively answer or crowdsource within your team the most differentiated answers.
You'll
- Learn how to identify different types of hostile frequently asked questions (polar, open, closed, etc)
- Explore answer patterns that result in urgency, heavy recall, and a variety of other desired outcomes
- Get FREE access (30 days) to Skillbuilder.io to help easily crowdsource the best answers proactively to these tough questions for your pitch
- Work towards the 10 most likely make-or-break questions you'll get LIVE!
Please come ready with a tablet or laptop to follow along, interact, and workshop your specific questions during this session.
Start Smart Law: How to Form Your Startup Company, Part 2: Workshop
Thursday, November 7, 2024
5:00 - 6:15 p.m. EST, Zoom Only
Presenter: David Lehman, K&L Gates & Stephanie Dangel, University of Pittsburgh School of Law
Please note: in order to attend this session, you will need to have previously attended “How to Form Your Startup Company, Part 1: The Basics” on October 24
Your team will be matched with one or more law students to design a “legal roadmap” that will recommend the best entity option for your startup and the basics of a Founders Agreement. You will also receive guidance on other legal issues on your ‘checklist’ – all under the supervision of experienced startup lawyers!
This workshop fills up quickly, so if you want to be matched with a Pitt Law student, you will need to fill out a brief application (to be provided to attendees of the Oct. 24 “How to Form Your Startup Company, Part 1: The Basics” session) and send to Stephanie Dangel (sad111@pitt.edu) by EOD on Thursday, October 31.
Note: There is NO obligation to form a company because of participation in this workshop. Startups can form a company at any time that it makes sense to do so!
Outcome & Impact Measurement*
Wednesday, November 13, 2024
12:30 – 1:30 p.m. EST
Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual
Presenter: Bob Blattberg, Carnegie Mellon University
Please note: The speaker for this talk will be virtual
*This seminar is recommended for anyone participating in the McGinnis Venture Competition, specifically into the Social Enterprise Track.
This workshop will focus what and how to measure social enterprise’s impact. In the “for-profit” sector, there are numerous measures used to assess the success of the organization such as profit, EBIDA and sales increases. Measuring non-profits is more difficult. Many non-profits use input measures such as number served or cost to serve. While important, it is necessary to also measure impact and outcomes. We will provide a measurement structure which focuses on inputs, intermediary measures and output and outcome measures. Examples will be provided showing how non-profits can compute these relevant measures.