Inside-Out Commercialization Workshops
The Inside-Out Commercialization Workshop is tailored mainly for faculty, postdocs and senior graduate students to help take their ideas from conception to commercialization, the workshops run throughout the academic year.
Inside-Out Commercialization Workshop – Marketing for Early Stage Startups
Monday June 14, 2021
12:00 p.m. – 1:30 p.m. EDT
Zoom meeting link will be provided via email to all registered participants prior to the event.
- Terri Glueck, Director of Community Development & Communications, Innovation Works
- Amy Baker, Vice President of Marketing, Othot, Inc.
Start-ups often hear that they need to ‘do marketing’ but most don’t really know what that means, much less how to do it. But marketing is what drives sales and helps to create the sales pipeline. So without a full marketing strategy and knowing how to implement it, sales will suffer. This informal workshop will provide an overview of what marketing is (much more than just advertising) as well as provide the basic steps on how to get started.
The Inside-Out Commercialization Workshop is tailored mainly for faculty, postdocs and senior graduate students to help take their ideas from conception to commercialization.