Carnegie Mellon University

Rachel Gogos

Rachel Gogos

Founder & CEO, brandiD


Branding, Marketing, Web Design


There’s not a business, influencer, or up-and-comer on the planet who doesn’t need a brand. Thankfully, that’s Rachel Gogos’ specialty! Rachel is a serial entrepreneur with a passion for people, the web, and creating strong personal brands. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website. Today, in her current role as CEO and founder of brandiD, a digital agency that specializes in branding and website design, Rachel channels over 20 years of marketing and communications experience with each and every one of her clients.

Aside from the United Nations, Rachel has held positions at The Wall Street Journal and as well as launched three companies of her own besides brandiD.

Rachel’s passion is working with entrepreneurs, helping them build unique and memorable brands. A writer at heart, Rachel used to pen a column, Digital You,which appeared on the online Business section of the Pittsburgh She was also a contributing author to Personal Branding For Dummies(Wiley), the #1 top-selling personal branding book on amazon.combefore writing her own book, Build Your Personal Brand: The Definitive Guide to Soul-Based Marketing.