Senior Marketing Manager at DJI
Consumer Products, Robotics
Lexie Ma currently leads the consumer drone business unit at DJI, the market leader in aerial imaging systems headquartered in Shenzhen, China. She has helped build the company’s international footprint and expanded the potential of unmanned aerial technology via marketing communication. As one of the founding members for the company’s marketing team, Lexie has led the global marketing strategy for DJI’s key consumer products, including Mavic Pro, Spark, and the newest flagship Mavic 2 series. She has solid hands-on experiences in bridging the culture gaps between the east and west for tech companies.
Area of expertise includes:
- Cross-cultural marketing strategies
- Product marketing including product launch, campaign development, etc.
- Consumer drone industry
- Market expansion
- Chinese technology landscape