Carnegie Mellon University


Marketing & Communications with Computing Services

Launching Your Site

Follow the steps below to initiate the site launch process once your site is complete.

Note: We require a notice of ten-business days for a site launch. After completing the site launch request form you may continue to work on the site and publish to the staging server as needed. During site launch, the site will be published to the live server/URL in its current state.

Publish your site to the staging server. The staging server will allow you to preview the site before it is "live." Complete the following outside of regular business hours (before 9am or after 5pm):

  1. Select the Base Folder in the folder structure.
  2. Click Publish.
  3. Click Submit.
  4. After the publishing job completes, review the site on the staging server at

After your site has been published to the staging server, review it to ensure it is fully functional and follows best practices.  Below is a list of items to check.

Note: The CMS team can perform a site review upon request. Request a site review when you submit your site launch request.

Overall Functionality
  • Test links throughout the site (i.e., external site URLs are valid, document links load properly)
  • Images load on pages
  • Navigation is accurate and consistent on every page
System Names

All system names should meet the following requirements:

  • All lowercase letters, numbers
  • No spaces
  • Hyphens are used between words (not underscores)
Titles and Headings The title of a page (i.e., what the page is called in the navigation) should match, or be similar in topic to, the first heading of the page.
Meta Descriptions Meta descriptions (Description field in the CMS) should summarize the page content and incorporate relevant keywords where applicable. They are important for search engine optimization and should be filled out completely for each page on your website.
External Links External links, those that are outside of your site, should open in a new browser window.
Document Links Links that open a document such as a PDF should be labeled to reflect the document type (e.g., [pdf], [doc], etc.) and should open in a new browser window.
Link Relevant Text Text links should contain relevant keywords; do not link generic words and phrases like "click here" or "read more."

To improve load time and minimize bandwidth consumption for visitors to your website, please compress all images before uploading them to the CMS. We recommend and

Images should be true-to-size. Do not resize images by simply modifying the display dimensions when added to a page.

Web Accessibility Proper measures should be taken to ensure that your site can accommodate those with disabilities. Learn more about web accessibility.

After you review your site and complete any edits, the site's Project Sponsor or Project Lead may request the site launch. Please note:

  • We require a notice of ten-business days for a site launch. The site launch will be any time within the ten-day window.
  • The Marketing & Communications Online Strategy team can perform a site review upon request. Please allow additional time for the site launch.

Complete the site launch request.