Carnegie Mellon University


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Create Links

A link provides a method of taking website visitors from one location (website, page, document, etc.) to another. Links can be added to the content areas of your site using the WYSIWYG and are typically created using text or images. In addition, custom styles can be applied to text links to portray buttons or calls to action.

Steps for creating the different types of links are provided below.

Words Matter

Did you know that linking generic words and phrases such as "click here" and "read more" is a big no-no? For search engine optimization and accessibility, it's very important to use text that is relevant to the topic of the page you're linking to.

Don't reveal your newbie-level skills by doing this: To visit Carnegie Mellon, click here.

Do it like a pro and collect your SEO bonus points: Visit Carnegie Mellon.

More best practices for links

Anchor Link

An anchor link links to a specific section on a page. When building a page, many of the elements have the option to assign a Section ID or Grid ID; these are the anchors which can be linked to.

  • Follow the steps for Internal Link, however for Anchor (step 3) enter the Section ID or Grid ID of the element on the page you want to link to (do not include # before it)
  • If linking to an anchor on the same page, skip the step of choosing an asset (step 2) and only enter the Anchor

Tip: You may create you own anchors within a WYSIWYG by placing your cursor in a specific location and clicking the Anchor button Anchor Assign an ID (do not include spaces).