Carnegie Mellon University


Marketing & Communications with Computing Services


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  • Alt-text: An input field required while embedding images. Alt-text is helpful in the event an image doesn't load. It is also required for accessibility standards, as the visually impaired cannot see images. Alt-text provides descriptive text where images would be.
  • Anchor: Anchors are used to link to specific areas of a page, be it an area on the same page or another page entirely. You can define an anchor using the ID fields available in content areas. Note, do not confuse anchor IDs with anchor text, which is the clickable text of a link.
  • Assets: What were previously and colloquially called files, folders and pages in v4. Assets also include images, PDFs, Word documents, etc.


  • Breadcrumbs: or, breadcrumb links. Links that act as internal navigation on pages. They appear just below the hero and above the first content area and show the relative position of your current page to its parent pages.


  • Call to Action: a set of words, typically used as a link, to drive users to a specific task or page. For instance, "read more" or "donate now" are calls to action.
  • CMS: The abbreviation for content management system, which is what you use to build your website.


  • Dashboard: or, Home Area Dashboard (v5). The welcome screen when a user logs in to the CMS and selects a site.


  • Field label: Descriptive text that helps identify an input field when creating or editing pages in the CMS. You can familiarize yourself with common field labels to help while building your website.
  • Front end: The user-facing experience of your website. It's what you see in your browser when you navigate to your website's URL. Not to be confused with back end or CMS interface.


  • Hero: The large image space just below the top navigation. It may include a single photo, slideshow, silent video or news article. There are many options for customizing the hero area.


  • Navigation: You website's navigation consists of the header words through which users move through your site. On the front end of your website, navigation is made up of Top Navigation and Side Navigation.


  • Page elements: Within the CMS, page elements include the hero area and content areas (WYSIWYG, Slideshow and Grid). Not to be confused with site-wide elements.
  • Parent Folder/Directory: In a file system, the parent folder is the containing folder. Folders within the parent folder are called children. The same nomenclature can be applied to pages. For instance, your highest level navigation would be considered parent pages to subnavigation pages (or, children) under them.


  • Section labels: The heading labels for content sections in the CMS interface such as Hero, Content, etc. which are collapsible.
  • Setup: Asset in the folder structure that allows you to configure site-wide elements.
  • Sidebar: The sidebar is the right third of the full-width of the screen, next to a Content area. You cannot add a sidebar next to a Grid content type. The sidebar can contain its own content areas of one of the following types: Link Lists, Event Lists or WYSIWYG.
  • Site-wide elements: Within the CMS, site-wide elements include the header, footer grid and footer.


  • v4, version 4: The old design templates that CMS sites used until they were discontinued in winter 2017.
  • v5, version 5: The design template that CMS sites are currently using.


  • WYSIWYG: Short for "what you see is what you get." Within the CMS, a WYSIWYG area allows for text, images or media.