Carnegie Mellon University


A service provided by the University CMS Team

Web Analytics

Web analytics, the measurement and analysis of website visitor data, is key to understanding how website visitors use your site. It can help identify the most important information that people are looking for, and determine areas of your website that need improvement. A successful website caters to the needs of its visitors, and web analytics is a powerful tool to identify those home run opportunities.

All CMS Sites include Google Analytics

HOWEVER it is very important to know that you must first request that Analytics be enabled for your Andrew account! Once you've completed this step, know that your CMS site is automatically set up to collect website visitor data! You’ll have all of the standard reports and dashboards at your fingertips as well as a number of extra goodies tailored specifically for CMS sites. Want to dig into the numbers for video plays? We’ve got you covered! Looking for details on what visitors search while on your site? We’ve got that and more.

Get Started

  1. Request Google Analytics be enabled for your Andrew account and specify the CMS site(s) you would like analytics for
  2. Log into Google Analytics
  3. In the platform’s header region, click on the dropdown menu that contains a number followed by a site name (example: 1000 my-site). Select a site report to view the analytics (CMS site reports are listed under Views).

  4. Visit the Home page which features a number of helpful reports. Explore additional reports via the left-hand menu, including custom tracking for CMS sites.
  5. To learn more about Google Analytics, visit the Analytics Academy for self-paced training or the Help Center for answers to specific questions.


Google Analytics 4 is a new edition of the standard Google Analytics platform, called Universal Analytics. Recently Google announced that it is sunsetting Universal Analytics and you may see prompts within the platform or receive emails from Google about the change. In preparation for this transition, we are evaluating the appropriate next steps. At this time, no action is required.

No, you may continue to use your own installation of Google Analytics, however we recommend transferring the analytics from your personal Google account to your Andrew account. Follow these steps.

  1. Request Google Analytics be enabled for your Andrew account
  2. Follow Google's instructions to transfer ownership of Google Analytics; be sure to give your Andrew account Edit and Manage Users permissions 
  3. Remove your personal Google account

Yes, if the Google Analytics provided with your CMS site doesn't fully meet your needs, you may install your own Google Analytics tracking. Follow the steps provided for How to Use Google Analytics.

Yes, you can use both! Highlighted below are some of the major differences between the two options to help you decide if installing your own tracking is the best fit for your web analytics needs.

Historical Data

  • Default analytics: Your site's analytics will be recorded from the site launch date on! (For existing sites, data will go as far back as late in December 2020)
  • Your installation: Data collection starts from time of installation

User Permissions

Report Configurations

  • Default analytics: Custom tracking and reporting has been set up to capture key information such as scroll tracking, link click tracking and video play percent.
  • Your installation: All configurations and customizations will need to be created from scratch

These spikes may be from a variety of causes, but the two most common reasons for CMU sites are:

  1. A timely event triggers large volumes of keyword searches (for example, an event announcement in May will trigger a spike in searches around that event in May compared to other months).
  2. Due to backend processes on the email provider side, traffic from Gmail often shows up as organic. Since a large portion of the university currently uses Gmail, clicks on links in mass emails to the CMU community may sometimes show up as google/organic as the source/medium.