Carnegie Mellon University

Search Engine Optimization (SEO)

Follow the guidance below to ensure your site is optimized for the university search tool and other search engines such as Google. 

Contact the Help Center for help embedding search functionality into your AWPS site.

The title should contain the top keywords associated with the page to provide visitors and search engines with the subject. Titles should be unique and avoid ambiguous content such as "General Information" or "Welcome Page." Place the title tag within the head element of your HTML document:

<html>
<head>
<title>
Visit CMU - Carnegie Mellon University</title>
</head>

The meta description tag provides search engines with a summary of your page. It follows the title in search results. It can be a sentence or a short paragraph. It should be unique and descriptive of page content to entice readers to visit and improve search results

Place the meta description tag within the <head> element of your HTML document:

<html>
<head>
<title>
Visit CMU - Carnegie Mellon University</title>
<meta name="description" content="
Schedule a visit to Carnegie Mellon, a global research university known for interdisciplinary and global programs. Maps are available for the Pittsburgh campus." />
</head>

Make sure your content is well-written, uses correct spelling, contains terms visitors might use for search and is formatted properly. Headings and paragraphs should be specified with appropriate HTML tags:

<h1>Visit Carnegie Mellon University</h1>
<p>Tour our growing urban campus, nestled in one of Pittsburgh's oldest neighborhoods.</p>

Note: Use heading tags where they make sense. Too many can make your page difficult to scan the content.