Carnegie Mellon University

Social Innovation and Leading Change

Innovating for Social Change: From Plan to Roadmap 


Nov. 2 - Dec. 4, 2020 | online | $6,000

This program runs for four consecutive weeks, with one module per week.

As our social and business environments converge, it’s become clear that business leaders must focus their efforts on realizing social change. To be effective, however, requires more than just a good idea or the willingness to contribute – it requires a particular skill set. In this four-week online course, leading faculty and experts will work with participants on their own concrete ideas – giving them the tools to take it from concept through elevator pitch and plan, all the way to acquiring the necessary resources and bringing it to market.

While this course will address the core innovation process needed to be successful – highlighting Carnegie Mellon’s proven tools and best practices – it is also applicable to those seeking change within their existing organizations, by leveraging the research of Carnegie Mellon’s Corporate Startup Lab. And while participants may wish to develop ideas related to the current conversations, these skills are equally applicable to all pressing and relevant social issues. With increased understanding of effective skills and established processes, you’ll leave this course with greater understanding and the ability to accomplish real and lasting change.

Key Takeaways

  • Master principles, processes, and tools required for social innovation as both standalone efforts and within larger organizations.
  • Learn to critically evaluate key ideas early in the project development cycle.
  • Hone your pitch to successfully acquire necessary resources.
  • Understand how to organize and formulate an effective roadmap, bringing concepts to fruition.

Who should attend?

This program is designed for managers to directors tasked with oversight, management, and implementation of business initiatives. The program is also relevant for professionals across functions who want to rise to the challenges of a rapidly changing social and economic business environment.

Program Topics

Module 1 - First Principles

Content

  • Lean innovation thinking 
  • Thinking big/founder’s vision 
  • Timing - why now?
  • Elevator pitch
  • Intro to storytelling: digital applications
  • Social justice movements

Takeaways

Deliverables

  • Elevator pitch
  • Group work

Discussion Objective

  • Clarify vision and push to think bigger



Module 2 - Stakeholder Discovery and Other Key Hypotheses

Content

  • Customer discovery 
  • Other key innovation assumptions/hypothesis
  • Storytelling part two

Takeaways

Deliverables

  • CPS statement
  • Interviews
  • Updated CPS statement

Discussion Objective

  • What did they really validate from interviews? 

Module 3 - Thinking Through Business Model

Content

  • Business model canvas
  • Share nonprofit canvas to synch on vocab 
  • Corporate startup canvas

Takeaways

Deliverables

  • Canvas(es) filled out with what assumptions are validated, need validated next and are still hypothesis

Discussion Objective

  • Discuss canvas deliverable

Module 4 - Roadmap and Pitch

Content

  • Examples of MAPs
  • How to fit MAPs into plan
  • Developing financial milestones and projections
  • Pitching innovation to C-suite canvas
  • Investment pitches 
  • Storytelling, part three
  • Social justice, part two

Takeways

Deliverables

  • Roadmap
  • Investment pitch

Discussion Objective

  • Next steps and critique pitch

Earn the Carnegie Mellon Certificate in Executive Leadership

Participate in three executive education open enrollment programs in five years to earn Carnegie Mellon’s highest certificate designation for executive education.

LEARN MORE ABOUT THE CERTIFICATE

Executive Education at Carnegie Mellon

Contact a program director at 412-268-2304 or exec-director@andrew.cmu.edu to learn more.