Strategic Leadership and Intelligent Business: Lessons of Excellence from Luxury Brands

Develop a global perspective, a strategic mindset, and a deeper knowledge of the foundations and key success factors of luxury brands.

While luxury brands are widely recognized for product quality, desirability and heritage, common workplace culture and leadership strategy has enabled industry success for generations. Strategic Leadership and Intelligent Business: Lessons of Excellence from Luxury Brands uncovers the key foundations of the luxury industry combined with new data and analytical capabilities enabled by AI to reimagine success in any business sector.

An examination of iconic luxury brands reveals a common commitment to excellence, integrity and innovation. This immersive program combines the renowned expertise of Carnegie Mellon Tepper School of Business and ESSEC Business School to translate these values to practical application and elevate your approach to leadership strategy and technological advancements.

Learn best practices in building a strong and powerful brand by examining how luxury brands manage paradoxes and consistency: maintaining brand desirability and consistency while innovating and growing the audience. Examine the opportunities and challenges of AI-driven technology and innovation and explore tools to leverage data to anticipate potential market disruptions.

Experience first-hand the leadership culture of iconic brand management during a one-week immersion in Paris, France at ESSEC Business School. Then, leverage Carnegie Mellon’s expertise in innovation, AI, and analytics to examine the future of operations and supply chain using technology and data to anticipate future trends. 

“One of the most rewarding aspects of the course was combining the academic lectures and the academic aspect of the course with the hands-on experience. We had the privilege to visit renowned companies and luxury brands such as beauty boutiques, luxury hotels, and luxury food markets to complement the academic aspect of the course which was very rewarding to me. If I had to describe the course in three words, I would say it is experiential, prestigious, and forward thinking.”

– Valerie Daher, Essec-AUB International Residency Participant

Key Takeaways

  • Adopt common principles of world-class management and leadership to build a culture of excellence
  • Learn how to deepen your customer value proposition and grow brand affinity
  • Enable AI for intelligent augmentation of business and the future of work
  • Rejuvenate heritage and value myths with the inclusion of innovation and creativity
  • Examine opportunities to maximize profit by using data to forecast demand and prepare for disruption
  • Gain access to industry experts through site visits such as Maison Lesage, Four Seasons Hotel George V, Bollinger Cellars, and Google

Who Should Attend

The partnership will provide senior executives and entrepreneurs access to a global network of educators and peers in a transformational program that addresses the contemporary issues impacting the luxury market, empowering professionals to develop a global perspective, a strategic mindset, and a deeper knowledge of the foundations and key success factors of luxury brands.

Meet Your Instructors

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Simon Nyeck Savoir-faire Management and Branding Professor | ESSEC Business School
Tim Derdenger Associate Professor of Marketing and Strategy