Strategic Communication: Writing to Lead and Influence

Enhance your written communication and elevate your leadership brand to influence and inspire.

Clear and persuasive writing helps you lead with impact. It grabs attention, inspires action, and keeps your message sharp, even across today’s dispersed, global, and hybrid work environments.

Your ability to write well is a vital part of your leadership toolkit. It helps you organize your thoughts, influence decisions, and communicate your vision. When you write with confidence and clarity, you strengthen your personal brand and keep your team aligned.

In this interactive online workshop, you will gain practical strategies to turn your writing into a powerful leadership tool. You will learn how to analyze your audience, build a clear writing plan, and deliver messages that resonate. You will also explore how to use generative AI tools such as ChatGPT to support and enhance your writing. By the end, you will be ready to create more effective emails, business documents, and presentations with tools you can use right away.

Meet Your Instructor:

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Emily DeJeu Assistant Teaching Professor of Business Communication

Key Takeaways

  • Harness the power of a six-phase communication planning sequence to expertly analyze your audience and plot your approach to writing a persuasive message that gets results.
  • Practice simple but powerful writing “moves” for navigating difficult communication scenarios effectively, ensuring you get your message across while maintaining good working relationship.
  • Learn three interlocking techniques for crafting organized, efficient messages.
  • Leverage best practices of formatting and structuring to design highly skimmable messages that busy readers can navigate quickly.
  • Adopt an effective approach for writing with generative AI.
     

Who Should Attend

This program is designed for leaders interested in building a toolkit of writing skills they can leverage in corporate, public sector, entrepreneurial, academic, or nonprofit environments.