Strategic Communication: Writing to Lead and Influence
Enhance your written communication and elevate your leadership brand to influence and inspire.
Clear and persuasive writing is a powerful leadership tool – it commands attention and inspires action. And in today’s dispersed, global, and often hybridized workplace, this kind of powerful writing is more important than ever to ensure effective communication.
Written communication is a crucial part of your leadership toolkit. Knowing how to use it as a tool to organize your thinking, influence others, and showcase your leadership skills not only adds value to your organization, but it also strengthens your personal brand – particularly if you can leverage your writing expertise to communicate confidently while maintaining team alignment.
During this interactive online workshop, you will learn how to use writing as a persuasive tool to lead others. Specifically, you will learn proven strategies for analyzing audiences, developing a writing strategy, and planning a message. You will also learn tactics for crafting clear messages and using generative AI resources, such as ChatGPT, to assist your writing. You will leave with tools you can use instantly to craft more persuasive emails, business documents, and presentations.
Key Takeaways
- Harness the power of a six-phase communication planning sequence to expertly analyze your audience and plot your approach to writing a persuasive message that gets results
- Practice simple but powerful writing “moves” for navigating difficult communication scenarios effectively, ensuring you get your message across while maintaining good working relationship
- Learn three interlocking techniques for crafting organized, efficient messages
- Leverage best practices of formatting and structuring to design highly skimmable messages that busy readers can navigate quickly
- Adopt an effective approach for writing with generative AI
Who Should Attend
This program is designed for leaders interested in building a toolkit of writing skills they can leverage in corporate, public sector, entrepreneurial, academic, or nonprofit environments.
* Discounts are available for individual and group registrations. More information is available here.
Carnegie Mellon welcomes all individuals to participate in and attend Executive Education programs and events, on campus and/or online, as outlined in the university’s Statement of Assurance.
Additionally, we welcome the opportunity to accommodate requests for support for guests, visitors, and alumni with disabilities. To discuss your individual or group accommodation requests, please contact Carnegie Mellon's Office of Disability Resources at least two weeks in advance of your program start date.
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