Planning & Promoting Your Student Organization Events
The Office of Student Leadership, Involvement, and Civic Engagement (SLICE) is here to help you create your Carnegie Mellon experience through your student organization's programs and events. Use the event management cycle to ensure information lives on to maximize your events' potential. SLICE also offers a personalized Event Planning Toolkit to help pin-point your exact event planning needs & drop-in hours for event support for any event planning-related questions not covered on this page.
Why are you holding an event? Do you want to gain new members? Are you raising awareness for a social cause? Does your audience consist of first years or graduate students? Exploring your event objective(s) and goal(s) should be the first step in planning your successful event.
- What are we trying to do?
- What goals do we have?
- How do we want attendees to feel?
- Who are we trying to reach?
- How many people do we expect or would like to reach?
Set reasonable goals: one great event is better than four average ones.
2. The Plan
SLICE has put together an easy-to-use Planning Your Event Checklist that designates who should be doing each task and can be recycled for all of your events.
Inviting a Speaker or Performer
Speakers and performers may involve a contract and payment for their services. Utilize the SLICE Office's resources and guidance on how to use your student organization funds and negotiate contracts if you plan to invite a speaker or performer to your next event.
- Please allow 6 weeks to complete the contract process—the sooner the better.
- All services—whether payment is being exchanged or not—require a contract.
- Schedule an Event Support Meeting with SLICE to review and to execute contracts, which are required for the payment of all services (inclusive of rentals).
- Students MAY NOT email the contracts office directly. You must schedule an Event Support Meeting with SLICE to obtain a signed agreement from the University.
- All contracts for on-campus events should be between the service provider and “Carnegie Mellon University.”
- If you are using agency funds (JFC funds) and your event is off-campus, you MUST sign your own agreement.
Food Services & Catering Your Event
For events located in or managed by the Cohon University Center, catering must be provided by University Catering or a university-preferred vendor, as indicated in the Cohon University Center Catering Policy. Otherwise, there is a non-preferred vendor fee for set-up and clean-up. If an organization is providing food (for events, tabling, etc.), you must follow the Cohon University Center's Food Safety Policy.
Having Alcohol at Your Event
Working with Suppliers & Contracts
Q: My supplier sent me a contract to sign. What should I do?
If a supplier sends you a contract to sign, do not sign it.
- Schedule an Event Support Meeting with SLICE.
- Review the agreement and consider what you are okay agreeing to and what you would like to negotiate (proving transportation, meals, private dressing room, etc.).
- Complete the steps to Pay for a Service. It is important that whoever the party being PAID is the same as the party on the contract. To determine this, ask the vendor for a W9 upfront.
Q: My supplier does not have a contract. What should I do?
- Determine the who, what, where, when, why, and how much are you paying the vendor.
- Schedule an Event Support Meeting with SLICE.
- Complete the steps to Pay for a Service. It is important that whoever the party being paid is the same as the party on the contract. To determine this, ask the vendor for a w9 upfront.
Risk management and event planning go hand-in-hand. You should be thinking about the potential risks you are taking on and whether they are physical/financial/reputational. What is the likelihood and potential impact of those risks? What are all the various strategies that you could use to mitigate that risk so you are comfortable moving forward?
5 tips for ensuring safety at your events
- Meet with a staff member in the SLICE Office to discuss your event as early as possible in your planning stages.
- Do not sign any contracts and agreements without reading and understanding EVERY clause. For events on campus or events using the Carnegie Mellon University name, only authorized university employees are permitted to sign these agreements.
- Avoid risky activities, including the presence of alcohol. Even if you are not directly serving alcohol, its mere presence at your event increases your risk of something bad happening during or after your event.
- Consider the use of an activity release waiver. A SLICE staff member can help you obtain the release waiver from the University’s General Counsel.
- Be thorough. Most liability lawsuits stem from negligence. Do your due diligence when planning an event and think through every possible scenario.
For more detailed information about the University’s Risk Philosophy, please visit the Enterprise Risk Management Department.
Hosting Events with Minors
CMU is committed to providing a safe and secure environment for all minors involved in any programs or activities sponsored by the university.
Upholding University Policy
Visit the Registrar's website & learn how to reserve spaces on 25LivePro!
Academic Building Spaces
Academic spaces can be reserved before each semester via 25LivePro (login required). Academic reservations take priority and are complicated. Organizations may not receive confirmation until the first week of each semester. Contact firstname.lastname@example.org with any questions.
Cohon University Center
- The Jared L. Cohon University Center is a hub of the CMU campus. Designed to support health, wellness, and community engagement, the center offers conference space and meeting rooms, a studio theater, a state-of-the-art fitness center, gymnasium, swimming pool, multiple dining locations and plenty of gathering and study space. Spaces in the Cohon Center can be reserved a year in advance. Email email@example.com with any questions.
- Study rooms are available for students to reserve via 25LivePro (login required). Study rooms are available Sunday through Thursday, 7:00 pm to 1:30 am. There are 25 rooms of different sizes and each room features at least two chairs, a table, and a whiteboard. Walk-ins are also welcome.
- Tabling (spaces & physical tables) must be reserves via 25LivePro (login required).
- The Tartan Collaborative Commons (TCC) is a newer space designed by the Undergraduate Student Senate for students to have a space for individual and small group work. There are several seating options available and two small enclosed conference rooms with media functionality. There are also several glass boards throughout the space.
Looking for a conference room for a meeting or event? SLICE manages space reservations for two conference rooms (306 and 329) supported by Student Government for recognized student organizations. The conference rooms are located on the third floor of the Cohon Center.
Reserve a large outdoor space on CMU's campus, such as The Triangles near the Cut and The Fence, East West Walkway, Legacy Plaza, Merson Courtyard, The Mall, CFA Lawn, Tepper Green, and Tepper Patio by completing the Outdoor Event Request Form.
Reach the right audience. Use CMU hashtags, like #LifeAtCMU, #CMUsocial, #CarnegieMellon, #AllTartans and #TartanProud.
Advertising & Marketing your event
Developing a strategy and timeline around your approach will ensure you reach your organization's intended audience. When designing your publicity materials, make sure to create several sizes that will meet the needs of printed materials, social media, etc. This will help keep marketing materials consistent and professional.
Explore channels to market and advertise your next event.
Digital Media Screens
Athletics Tennis Court Screens: Email Andrea James to add your advertising image to the Tennis Court Media Screen.
Lee Lobby/"Brown Chairs" TV Screen (Cohon University Center Events): Email a PDF version of the flyer in portrait orientation to firstname.lastname@example.org.
Emails & E-newsletters
- Announcements: Email Announcements to include your event/initiative in communications distributed to residents living in dorms.
- The Piper: Email your idea to email@example.com before 2 p.m. on Tuesday to be considered for that week's issue of The Piper. Events should be submitted through the online form to ensure they are added to the University Calendar.
- Opt-in Student Affairs Newsletters: Browse interest-based newsletters, like diversity and inclusion, spiritual life, wellness, fitness and more, from across Student Affairs.
Posters & Banners
- Doherty Banner/Poster:
Step 1: All banners must be approved by the SLICE Office before hanging. Banners across Doherty Archway must be a MAXIMUM of 14.6 feet long X 30 inches in height.
Banners must include:
- name of organization clearly displayed
- contact information
- appropriate content
- "funded by your student activities fee"
Step 2: Student organizations must submit a work order to FMS for banner installation. There will be a fee through FMS - work orders will need an organization's oracle string from the organization's authorized signer.
Step 3: After submitting installation work order, submit the take-down order. Banners must be taken down either 48 hours after an event has passed OR 30 days from initial installation.
Note: Student organizations may leave banners at the 1st Floor SLICE Office for banner pick-up from FMS.
- Cohon Center Info Desk: Number of posters: 2 (give to CUC help desk for approval and hanging)
- Office of Residential Education and Fraternity/Sorority Life: Number of posters: 134 (please see Resident Communication section of Housing & Residential Education website for details about approval, distribution, etc.)
- Poster Route: Refer to Student Government Graffiti and Poster Policy (Appendix A:Locations of Student Government Bulletin Boards)
Student org instagram Video Tutorial
Have questions about improving your organization's presence on social media? Curious about new posting strategiess? Check out "Marketing to College Students" (video), created specifically for student organizations by current and former members of Carnegie Mellon University's Marketing & Communications and Division of Student Affairs' social media teams.
SLICE's Intern is here to helP!
If you’re interested in improving your organization’s social media, advertising your events or connecting with more student organizations who are on social media, message the SLICE Intern on our Instagram!
The first rule of event management is that something will go wrong or not go as planned. The true test is how prepared are you to deal with it.
Proper budgeting and day-of documentation, like the One-Pager, will allow room for mishaps or surprises and help you to execute your student organization's event as seamlessly as possible.
- Choose your day-of attitude; others will emulate you!
- Take calculated, planned-for risks.
- Follow your budget & have a plan for paying for your vendors.
- If you don't know, ask! SLICE offers a personalized Event Planning Toolkit, event support meetings and drop-in hours for event support to work with you one-on-one.
How prepared are you to deal with a speaker running late? Maybe you need to feed a crowd of 50 people and you were only delivered one pizza, or the screen won't turn on for your movie showing—what do you do? Utilize an organizational document like the One-Pager to keep a running list of all the details, like the venue information, directions and timeline, and contacts for your event.
4. Assess: Start. Stop. Continue.Once you've had time to pause after the event, take the time to document and to make suggestions for a future executive board to consider. Think to yourself, “if we did this all over again, what would we want to start doing? What should we stop doing? What would we definitely want to continue? Did we stay within our budget?”
- Event Basics
- Agents Used
- What Was Accomplished Beforehand
- Is the Budget created?
- What vendors do we need to pay?
- Day-Of Contacts
- Event Lead
- Did Things Go As Planned?
- Did we pay our vendors?
- Do we have a cash box and/or receipt envelope?
- Writing Thank-You's
- Transitions Materials
- Recommended Modifications
- How Do You Define Success?
- Did we follow our budget?
- Event Evaluation Template