Music Entrepreneurship
We believe that the current times offer unprecedented potential for musicians to thrive as entrepreneurs, and the Music Entrepreneurship team is here to give you tools and experiences to launch you successfully into professional life. Based on hands-on experiential learning, our course offerings train you to identify new opportunities and take action. Whether you’re interested in creating a product, developing a new performance modality, creating social change, or leveraging technology, you’ll benefit from the content and professional connections offered by our Music Entrepreneurship faculty. Even students on a more traditional music path will find value in courses focused on mental training, professionalism, and community engagement. Whatever your passion might be, the Music Entrepreneurship program is your gateway to creating a unique path in music and connecting you with like-minded collaborators.
In addition to electives, we offer a one-year Advanced Music Studies certificate program in Music Entrepreneurship.
Professional Partnerships
Through the Music Entrepreneurship program, you will meet professionals from organizations ranging from Twitter to Tanglewood and explore the many areas in which musicians are needed. We are also able to connect you with mentors in your area of interest and offer internships with community partners such as the Pittsburgh Symphony Orchestra, WQED, new music ensembles, Carnegie Museums, and Pittsburgh Opera as well numerous schools, local businesses, and international festivals.
Music Start-ups
For those ready to pursue a big idea, the Music Entrepreneurship Certificate offers the structure to work on your business while you’re in school so that you can work in your business once you graduate.
AMS in Music Entrepreneurship
The Advanced Music Studies Certificate in Music Entrepreneurship is a 1 year program designed for students who have already demonstrated an interest and ability in music entrepreneurship and have a self-defined project they want to pursue at CMU under faculty guidance. To apply, you must submit a statement of intent, provide documentation of past projects, describe one or two project ideas that you would like to pursue over the course of your AMS year, and list of qualifications and experiences that support proposed initiatives. More information about the AMS in Music Entrepreneurship application can be found here.
Examples of AMS projects:
2023 Taproot Drums: Taproot Drums produces eco-friendly drum gear made from hemp wood and other sustainable, ethically-sourced materials. Taproot Drums aims to inspire a shift in musicians towards more conscious consumption of natural resources. With custom jigs designed in a virtual reality 3-D design program, Taproot Drums’ products are all crafted by hand right in their own shop here in Pennsylvania.
This project by Sean Andres was part of his 2023 AMSC in Music Entrepreneurship.
Elective Courses Offered:
The Freelance Musician
Faculty: Monique Mead
The objective of this course is to make you "roadworthy" as a professional musician, equipping you with the tools, skills, and mindset that would make people want to work with you again and again. You can think of it in three stages: "building the vehicle" (professional portfolio), "tuning the engine" (communication); and "mapping the route" (strategy) to put you on the road to success. This course will put you in touch with innovative artists, managers, web designers, career consultants, and other professionals who want to help you succeed
You will learn to:
- Lead with purpose: articulate your contribution to society and the difference it makes.
- Create a professional portfolio (website, bio, photo, contract, invoice, mission statement, etc.)
- Practice interpersonal skills (communicating professionally with clients, giving introductions, negotiating payment, interviewing, networking, etc.)
- Make an impact by the way you present yourself on stage.
- Develop an audience-centered approach to public speaking and programming.
- Communicate professionally with your client as your plan and perform an event.
- Demonstrate proper etiquette relating to attire, timeliness, payment, email, telephone, dining, thank-you’s, and social media
Testimonials:
“I had the privilege of taking “The Freelance Musician” course with Monique Mead, and I can confidently say that it was an invaluable experience. Monique’s expertise and passion for helping musicians succeed were evident from day one. Monique’s skill-sets in self-promotion, networking, and navigating the freelance landscape equipped us for real-world success, making this course a necessary step for any serious musician.
Monique invited guest speakers—successful freelance musicians, agents, and music business experts—to share their journeys. These sessions provided diverse perspectives and inspired us to pursue our unique paths. Monique’s rolodex of industry contacts was impressive, and she generously connected us with professionals who could offer mentorship or collaboration opportunities. Thank you, Monique, for empowering us to thrive in our music careers!”
~ Victor Valle, MM in Composition and Music Theory, 2023
Mental Training for Peak Performance
Faculty: Monique Mead
The purpose of this course is to help you perform your best under pressure by learning new skills for effective practicing, audition preparation, and managing performance anxiety. You will hear insights from elite performers, participate in discussions, practice mindfulness, and perform from Kresge stage. All of this will be documented in your journal that will serve as a beneficial resource for you and your students for years to come.
By the end of the semester you’ll be able to:
- Calm and focus your mind using various mindfulness techniques and establish a routine for mind/body self-care.
- Apply these techniques during your practice as well as performance situations such as masterclasses, public speaking, auditions, competitions, and concerts.
- Share what you have learned about performance psychology, practice strategies, and mind/body awareness.
- Feel more comfortable with public speaking and assuming leadership roles.
Preview of "Mental Training for Peak Performance"
Testimonials
“Professor Mead’s class helped me unpack many of the mental barriers that were preventing me from becoming the best artist I can be. This course equipped me with so many useful tools to get my mind and body primed for performing, and I still find myself using many of these techniques months later. This class was also a great opportunity to meet artists who have found success in a wide variety of paths in the music field, and it was inspiring to learn how they overcame the same challenges I face. Through this class, I was provided with many opportunities to practice public speaking, performing my instrument in front of people, and switching between the two in a presentation. I now feel more confident and grounded than ever when I am on stage. I would recommend Mental Training for Peak Performance to everyone!”
~ Erin Higgins, MM in Viola Performance, 2025
The Citizen Artist
Faculty: Monique Mead
This course celebrates the intersection of artistry and citizenship by engaging in conversation around social justice and exploring ways in which music can uplift our Pittsburgh community. We collaborate with organizations such as Autism Pittsburgh and the Lullaby Project to create meaningful experiences that engage people in collaborative music-making and foster connection within the community. Musicians, artists, and social advocates across campus are invited to participate.
Objectives
By the end of the semester you will …
- Understand the scope of work for citizen artists and identify the sectors that resonate most with you.
- Develop presentation and performance skills to engage audiences of all ages.
- Learn to incorporate culturally responsive pedagogy.
- Engage people through collaborative performance.
- Be able to add two community engagement projects to your résumé.
“I am truly impressed with how thoroughly Professor Mead incorporated the diverse skillsets of all the students in this class. Because the course relies on project work outside of class, her ambition empowered us to think outside the box and work together to create meaningful experiences between us and community members. In an industry that relies on ingenuity, this course not only equips us with entrepreneurial skills, it also reminds us how we can use our art to make the world a better place.”
“I ️ learned a lot in this course and appreciated how Professor Mead brought in guests to help us with both of our larger concerts. The class gave us real world experience that challenged us to move out of our comfort zone. This work done in this class has significant effects on what we do for the community of Pittsburgh.”
—from anonymous Faculty Course Evaluation, 2024
Past projects:
2022 Lullaby Project Pittsburgh
The Teaching Artist
Faculty: Monique Mead
In a world where cultural institutions are focused on educating new audiences and developing a more diverse community for their art, skilled teaching artists are in high demand, making this one of the most lucrative areas for professional musicians. In this course, you will be working alongside successful professionals in the field as you work on “real projects” in the community. Students will learn to be ambassadors for their art, and those going into orchestral careers will learn essential “outreach” skills that will make them an even greater asset to the organizations they serve.
Since students come with specific interests, projects are tailored to your needs and may include:
- Setting up a private teaching studio
- Preparing an inspiring masterclass
- Public speaking and audience engagement skills
- Presenting a workshop or assembly for people of various ages
- Creating online teaching presence
Testimonials
"The Teaching Artist Training course equipped me with the skills and resources to set up my private teaching studio. It offered a unique hands-on experience that inspired me to think outside of the box, allowing me to develop engaging programs that both educate and inspire the younger generation. I am incredibly grateful for the practical knowledge I took away from this course, as it allowed me to successfully launch my own private teaching studio."
~ Dayna Hagstedt, B.M. in Flute Performance, 2021
Art of Audience Engagement
Faculty: Monique Mead
Who is your audience? What do they care about? How will you connect? These are the questions you’ll answer as you choose from a diverse range of community partners and develop an innovative, interactive program with a student team. Discover how much fun performing becomes when formality falls away and you create something that fully engages your audience!
You will learn to…
- Make connections between current events, the business community, and your current repertoire to create musical events that add value to modern society.
- Conduct client research that leads to synergetic collaborations.
- Speak to diverse audiences in a way that is inclusive and engaging.
- Draw new audiences to your concerts.
- Create a portfolio that includes a project timeline, media interview, budget, instrumental arrangements, performance script, project management, and documentation.
Collaborative Project in Music Entrepreneurship
Faculty: Monique Mead
This is a student-driven course that houses and launches new student initiatives. Working as a team, you will get to create and manage a music initiative, beta-test it and work on making it sustainable. (This involves collaborating with outside partners, securing funding, managing operations, admin, marketing, etc.) Student initiatives that continue to thrive in the Pittsburgh community and beyond include the CMU Scottie Sound Bath, Lullaby Project Pittsburgh, and Azure Family Concerts (see below).
Testimonials:
“The music entrepreneurship program helped me to strengthen my interpersonal skills in the workplace. I have enrolled in the course Collaborative Project in Music Entrepreneurship, which provides essential knowledge of starting and running a music business. I’m able to work with different team members to begin new projects and also sustain them. These projects offer opportunities to support and connect with the community. I am very grateful for the experience and Monique Mead’s guidance throughout the course.”
~ Ka Wing Chan, MM in Composition, 2024
Past Initiatives:
2023 Scottie Sound Bath: An immersive, full-body listening experience utilizing vibrations from quartz singing bowls to induce deep relaxation, reduce stress, and promote well-being on the CMU campus.
2022 Lullaby Project Pittsburgh: “Fostering love and connection through collaborative songwriting.” Partnering with parents to create personalized lullabies for babies with traumatic birth experiences.
2021 Azure Family Concerts: An “All behaviors welcome” chamber series for families with autism, featuring audience participation and an instrument petting zoo. A program of Autism Pittsburgh.
2018 Volta Music Foundation: Provides music education and instruments for underserved communities in the U.S. and Latin America.
Business of Music
Faculty: Denis Colwell
This class will teach you the fundamentals of how to survive in the music industry. A diverse set of speakers, hands-on projects tailored to your interests and needs and group activities will introduce you to the challenges you'll face during your career. How to manage your money, what you need to know about copyright, whom do you need on your side? We'll cover all of these and more!
By the end of this course you should be able to:
- Understand the basics of copyright, performing rights organizations, contracts, business formation and forms of incorporation
- Understand the state of the industry
- Identify opportunities in the market and develop projects to meet those needs
- Work with teams to develop businesses from the ground up
- Create a business model canvas to help chart the course in any new venture
- Create and execute surveys and focus groups
- Understand your own unique skills and strengths and how to chart a course towards a satisfying career
- Identify competitors in the market and how best to deal with them
- Pitch your ideas in a clear, concise fashion
Marketing & Communication
Faculty: Denis Colwell
What is your message? Who is your audience? How do you reach them? These are among the topics we'll explore in this course. Group projects and case studies help us identify the key aspects of one of the most important aspects of any music career. Being a great musician won't do you any good if no one knows you exist!
By the end of the semester, you should be able to:
- Understand such concepts as branding, marketing, reach and advertising
- Identify audience segments and target messages to those segments
- Create compelling marketing materials
- Work with teams to try out a variety of marketing strategies in real-world circumstances
- Learn to capitalize on social media and use it to effectively build and communicate to an audience
- Learn to write effective and powerful marketing copy (bios, sales pieces, etc.)
- Examine competitors and market leaders to look for opportunities and best practices
The Artist as Entrepreneur
Faculty: Monica Yunus
We will explore the concept of arts entrepreneurship while cultivating the knowledge base and skill set necessary to make the leap from student to professional. Students will be introduced to the fundamentals of brand building, budgeting, and managing one's career, and guest artist entrepreneurs will present real-world case studies. We will delve into the practicalities of the business as well as the steps involved in building one's own personal creative brand. You are the CEO of YOU LLC, and this course will help prepare you for what happens post-graduation.
Inside the Music & Video Technology Industry
Faculty: Jay LeBoeuf
Inside the Music and Video Technology Industry explores how leading audio, music, and video technology companies, such as Sonos, Adobe, Pandora, Avid, Dolby, and iZotope bring products from idea to market. We examine best practices, roles, day-to-day responsibilities, desired skill sets, and department/team function. Students are introduced to full time and internship roles available for College of Fine Arts and Engineering students in this amazing industry, such as marketing, product management, software and hardware engineering, design, and more.
Music and Money
Faculty: Denis Colwell
This course is intended to develop a working knowledge of the business of music, the organizations and platforms in it, and to cultivate an entrepreneurial and curious mindset and imagination about future possibilities in the field. The overarching goal is to provide students with ideas and information about career possibilities in the field of music. Students will examine types of musical groups, ensembles, and institutions from the standpoint of their economic, business and marketplace realities. We will examine contemporary methods of musical content creation, delivery platforms, advertising and marketing avenues, and revenue streams. We will hear from experts in various music specialties and have the opportunity to ask questions both during class and via email afterward.
Students will understand:
- the need to be entrepreneurial, and the attendant need for a growth mindset, and how to cultivate these.
- the economics, challenges, and the governance and financial structures underlying modern large and small musical performing groups as well as in individual careers.
- a broad understanding of the modern recording industry.
- career options beyond composing and performing.
- the philanthropic world as applied specifically to music groups and musicians.
- the value of networking.
Music Entrepreneurship Projects
2023 Scottie Sound Bath: Scottie Sound Bath is an immersive, full-body listening experience utilizing vibrations from quartz crystal “singing bowls” to induce deep relaxation, reduce stress, and promote well-being on the CMU campus. Each sound bath also features short instrumental solos at the beginning and end of each session.
Scottie Sound Bath was initiated in Fall 2023 in the Collaborative Project for Music Entrepreneurship course. Since then, they are now a CMU student organization and continue to offer private sound baths all over campus and as part of CMU’s Group X fitness classes.
2022 Lullaby Project Pittsburgh: “Fostering love and connection through collaborative songwriting,” The Lullaby Project pairs new and expecting parents and caregivers with professional artists to write and sing personal lullabies for their babies, supporting maternal health, aiding childhood development, and strengthening the bond between parent and child.
Lullaby Project Pittsburgh was initiated in Fall 2022 in the Collaborative Project for Music Entrepreneurship course. Since then, they have written lullabies for over 14 families and hosted four incredible Celebration Concerts.
2021 Azure Family Concerts: With a mission "to foster community for people with autism by presenting interactive concerts in a welcoming environment," Azure Pittsburgh recognizes that autism and related challenges can present barriers to attendance and engagement in a formal concert setting. Azure programs the highest quality artists while taking care to consider and remove as many barriers as possible to create a sensory-friendly environment where all people are accepted, embraced, and celebrated. All behaviors are welcome!
Azure Family Concerts was initiated in Fall 2021 in the Collaborative Project for Music Entrepreneurship course.
2018 Volta Music Foundation: Volta Music Foundation’s mission is to provide students in underserved communities the opportunity to advance their musical careers through a variety of educational programs and talent development opportunities. This includes after-school music programs for low-income and minority student populations involving group instrument lessons, music history, and theory.
Volta Music was initiated in Fall 2018 in the Collaborative Project for Music Entrepreneurship course.
2015 C Street Brass and Beauty Slap
C Street Brass is a brass quintet aiming to connect lovers of the arts from all walks of life around a highly energetic and engaging concert experience. They were Ensemble in Residence at Carnegie Mellon University from 2012-12015 and have been featured in a variety of performing arts series. In 2014, members of C Street Brass developed Beauty Slap, an entirely new band concept combining the sound of classically trained brass with modern electronic dance music. The result was the creation of an entirely new genre, thunder funk. Beauty Slap has performed and toured extensively across the United States. Often, C Street Brass and Beauty Slap share dual residencies to offer contrasting and complementary perspectives on the current state of entrepreneurship and the business of music.
Suggested Order:
Introductory Courses
Fall Semester - Year 1
Business of Music
The Freelance Musician
Mental Training for Peak Performance
Spring Semester - Year 1
Marketing and Communication
Art of Audience Engagement
The Artist as Entrepreneur
Inside the Music & Video Technology Industry
Advanced Courses
Fall Semester - Year 2
Teaching Artist Training
Collaborative Project in Music Entrepreneurship
Spring Semester - Year 2
Entrepreneurship for the Creative Industries*
Collaborative Project in Music Entrepreneurship
Internship in Music Entrepreneurship