Carnegie Mellon University

School of Music

Where artistry and innovation share center stage

Music Entrepreneurship

We believe that the current times offer unprecedented opportunities for musicians to thrive as entrepreneurs.  This program trains you to see those opportunities and take action.  Anyone with a passion for creating something new, making an impact in society, or solving problems will benefit from the content and professional connections offered by the Music Entrepreneurship faculty.  Students on a more traditional path benefit from classes in mental training, professionalism, and interpersonal skills. We are a hands-on program, tailored to help you create your unique path in music.

Professional Partnerships

 Through the entrepreneurship program, you will meet professionals from organizations ranging from Twitter to Tanglewood.   Students intern and create projects with community partners such as the Pittsburgh Symphony Orchestra, Chamber Music Pittsburgh, Phipps Conservatory, Carnegie Museums, and Pittsburgh Opera as well numerous schools, local businesses, and international festivals.

Elective Courses Offered:

Faculty: Monique Mead

Interpersonal skills, stage presence, and a professional portfolio are the deliverables for this class.  Faculty guests share their experiences in handling the many aspects of professional life that are not performance-related.

You will learn to:

  • Lead with purpose: articulate your contribution to society and the difference it makes.
  • Create a professional portfolio (bio, photo, contract, invoice, mission statement, etc.)
  • Practice interpersonal skills (introductions, negotiating payment, proposing a toast, giving interviews, signing autographs, etc.)
  • Make an impact by the way you present yourself on stage.
  • Develop an audience-centered approach to public speaking and programming.
  • Communicate professionally with your client as your plan and perform an event.
  • Demonstrate proper etiquette relating to attire, timeliness, payment, email, telephone, dining, thank-you’s, and social media

Guest Speakers: Maria SpacagnaCynthia DeAlmeidaAndrés CárdenesGregory LehaneThomas DouglasJennifer AylmerDaniel Teadt, and David Harding.

Reading List:
"The Inner Voice," Renée Fleming.
"Beyond Talent: Creating a Successful Career in Music," Angela Beeching.
"The Savvy Musician," David Cutler.
"Start With Why," Simon Sinek.
"Stage Performance," Livingston Taylor.

Download a .pdf of the syllabus

Greta MutluGreta Mutlu (MM'14)
As a freelance musician, I have found all of the knowledge and skills immediately applicable and tremendously helpful in developing personal projects and expanding my professional network.

Martina CarusoMartina Caruso (A’14)
www.martinacaruso.com
The Music Entrepreneurship program helped me realize that my passion for music has the potential to go far beyond performance alone. I am incredibly grateful for the experiences I took away from this program.

Faculty: Monique Mead

Everyone gets nervous, but it doesn’t need to be debilitating.  In this course you learn strategies to calm your mind and turn nervous energy into mental focus.  Guest faculty, PSO musicians, and visiting artists share their challenges and offer strategies for audition preparation, effective practicing, self-care, conflict resolution, and other mind-body topics. 

By the end of this course, you should be able to:

  • Better understand how the mind works
  • Use techniques to counter nervousness and feel more relaxed on stage
  • Manage time wisely and establish an effective practice routine
  • Get the most out of your private lessons and student/teacher relationships
  • Practice professional courtesy in ensembles, and know what is expected of you at auditions, competitions, and festivals
  • Manage a crucial conversation in stressful situations

Guest speakers: Jeanne Baxtresser, Craig Knox, Luz Manriquez, Lorna McGhee, and Stephen Neely. 

Download a .pdf of the syllabus

Sean SalamonSean Salamon (A’14)
www.pingvoices.com
The Music Entrepreneurship team was a tremendous resource for our nascent vocal ensemble, giving us practical advice, professional opportunities, and being ever-present as a sounding board for ideas. And personally, I learned more from Monique about the business of classical music than from anyone else.

Faculty: Monique Mead

Who is your audience?  What do they care about?  How will you connect?  These are the questions you’ll answer as you choose from a diverse range of community partners and develop an innovative, interactive program with a student team.  Discover how much fun performing becomes when formality falls away and you create something that fully engages your audience!

You will learn to…

  • Make connections between current events, the business community, and your current repertoire to create musical events that add value to modern society.
  • Conduct client research that leads to synergetic collaborations.
  • Speak to diverse audiences in a way that is inclusive and engaging.
  • Draw new audiences to your concerts.
  • Create a portfolio that includes a project timeline, media interview, budget, instrumental arrangements, performance script, project management, and documentation. 

Download a .pdf of the syllabus

Ji young NamJi young Nam (MM'15)
ireallyloveviola.com
I am grateful for the powerful ideas and life skills I was able to take from Ms. Mead's class into professional life.



Faculty: Monique Mead

In a world where cultural institutions are focused on educating new audiences and developing a more diverse community for their art, skilled teaching artists in high demand, making this one of the most lucrative areas for professional musicians.  In this course, you will be working alongside successful professionals in the field as you work on “real projects” in the community and abroad.  Students will learn to be ambassadors for their art, and those going into orchestral careers will learn essential “outreach” skills that will make them an even greater asset to the organizations they serve.

Since students come with specific interests, projects are tailored to your needs and may include:

  • Creating an engaging video for an upcoming program
  • Setting up a private teaching studio
  • Preparing an inspiring masterclass
  • Exploring the use of technology for teaching
  • Public speaking and audience engagement skills
  • Shadowing professional teaching artists
  • Creating and presenting a curriculum for adult education
  • Presenting a school workshop or assembly
  • Creating a theme-based interdisciplinary concert
  • Creating online teaching materials and videos
  • Documenting your projects for your professional portfolio

Download a .pdf of the syllabus

Faculty: Lance LaDuke

This class will teach you the fundamentals of how to survive in the music industry. A diverse set of speakers, hands-on projects tailored to your interests and needs and group activities will introduce you to the challenges you'll face during your career. How to manage your money, what you need to know about copyright, whom do you need on your side? We'll cover all of these and more!

By the end of this course you should be able to:

  • Understand the basics of copyright, performing rights organizations, contracts, business formation and forms of incorporation
  • Understand the state of the industry
  • Identify opportunities in the market and develop projects to meet those needs
  • Work with teams to develop businesses from the ground up
  • Create a business model canvas to help chart the course in any new venture
  • Create and execute surveys and focus groups
  • Understand your own unique skills and strengths and how to chart a course towards a satisfying career
  • Identify competitors in the market and how best to deal with them
  • Pitch your ideas in a clear, concise fashion

Download a .pdf of the syllabus

Evan VockleyEvan Vockley (MM'14)
In addition to enhancing my skills as a musician, these courses helped me to cultivate skills I didn't even know I had-- my business savvy, public speaking ability, stage presence, and understanding of social media and marketing were all workshopped with Monique Mead and Lance LaDuke. This invaluable experience has taught me how to see new opportunities all around me and has directly led to many successful endeavors.

Faculty: Lance LaDuke

What is your message? Who is your audience? How do you reach them? These are among the topics we'll explore in this course. Group projects and case studies help us identify the key aspects of one of the most important aspects of any music career. Being a great musician won't do you any good if no one knows you exist!

By the end of the semester, you should be able to:

  • Understand such concepts as branding, marketing, reach and advertising
  • Identify audience segments and target messages to those segments
  • Create compelling marketing materials
  • Work with teams to try out a variety of marketing strategies in real-world circumstances
  • Learn to capitalize on social media and use it to effectively build and communicate to an audience
  • Learn to write effective and powerful marketing copy (bios, sales pieces, etc.)
  • Examine competitors and market leaders to look for opportunities and best practices

Download a .pdf of the syllabus

Colin Pinto-MartinColin Pinto-Martin (A'11, MM'14)
Aside from my private lessons, these were the most important courses I took at CMU.

Faculty: Monique Mead

This is the most advanced entrepreneurship course and requires a solid foundation of project management and interpersonal skills (from the courses above) as well as a self-defined project that has business potential or solves a problem.  Students work as a team, usually in collaboration with an outside client.  Expect a strong focus on leadership and presentation skills.

Your portfolio will include a problem statement, research, meeting agendas and minutes, task lists, data sheets, business portfolios, and slideshow/video documentation.

Download a .pdf of the syllabus

Gabriel ColbyGabriel Colby (MM'14)
www.cstreetbrass.com
The CMU Entrepreneurship program has been invaluable to my development as a working artist. During my time in the program I attended numerous lectures of true gurus in the fields of music, arts, business, and communication. The CMU Entrepreneurship program has equipped me with the tools to be more comfortable in all professional situations, from honing stage presence in front of a major concert hall to business etiquette at a board meeting.

Annie GordonAnnie Gordon (MM’14)
At CMU I learned to be a complete musician: one who performs at her highest ability, markets herself, speaks for herself, and engages with her audience. In the entrepreneurship courses, we developed these skills through hands-on involvement in real-world projects.  The experience was empowering.

Suggested Order:

Introductory Courses

Fall Semester - Year 1

Business of Music
Stagecraft: Presence and Professionalism
Stagecraft: Mental Training for Peak Performance

Spring Semester - Year 1

Marketing and Communication
Art of Audience Engagement

Advanced Courses

Fall Semester - Year 2

Teaching Artist Training
Collaborative Project in Music Entrepreneurship

Spring Semester - Year 2

Entrepreneurship for the Creative Industries*
Collaborative Project in Music Entrepreneurship
Internship in Music Entrepreneurship

* Tepper School of Business course