Innovative, forward-thinking and solution-focused, Melissa Murphy is a nationally-recognized and award-winning brand leader committed to building and transforming brands and organizations.
Melissa is an adjunct professor at the Tepper School of Business at Carnegie Mellon University, teaching both graduate and undergraduate courses in Integrated Marketing Communications, New Product Development, Launching New Products, Product and Brand Management and Brand Strategy. She is also active in programs with the Swartz Center of Entrepreneurship, including the Corporate Start-Up Lab, which showcases how entrepreneurial innovation methodologies can be successful in larger corporations.
Melissa’s vast experience boasts an impressive list of companies and campaigns with worldwide recognition, including: StarKist, Del Monte Foods, and Heinz. Throughout the years, she has played a leadership role and impressively fashioned numerous award-winning branding and social media campaigns; championed employee management and communications to build brands internally and improve morale and employee satisfaction; managed numerous industry and company crises and issues; spearheaded communications efforts for a myriad of corporate initiatives, including restructurings and change management, earnings and M&A; facilitated planning sessions for business, marketing and communications strategies, as well as conducted off-site meetings for clients; fostered corporate giving policies; implemented community outreach programs; and has served on several non-profit boards.
Areas of Expertise
Integrated Marketing Communication
New Product Management & Launching New Products
Product & Brand Management
Bringing Entrepreneurial Innovation Methodologies to Larger Corporations
Masters Degree in Integrated Marketing Communications from Northwestern University
Bachelor's Degree in English Writing, with minors in Business and English Literature, University of Pittsburgh