Catherine Fang
Distinguished Service Professor
Mountain View, CA
Bio
Dr. Fang is Distinguished Service Professor at Carnegie Mellon University. She is also a seasoned and passionate researcher and entrepreneur with 20 years of experience in both the software industry and academia. Dr. Fang's research and product expertise lies in personalized healthcare, clinical trials, AI-based therapy, and data mining on digital audience behavior profiling and targeting. With multiple US patents to her name, she also serves as an associate editor for the IEEE Reliability Society.
Dr. Fang's entrepreneurial spirit has led her to co-found AiCare, a cutting-edge AI and cloud-powered Healthcare & Medical platform. Prior to this, Dr. Fang served as Global/Sr. Product Manager and Architect at LinkedIn, Yahoo, Bluekai (acquired by Oracle), and Sun Microsystems.
Areas of Expertise
- Product management
- Go-to-market strategy
- Software development/architecture
Integrated Innovation Courses
- Software Product Definition
- Software Engineering Management
- Artificial Intelligence for Product Managers
Education
- Master of Science in Software Management, Carnegie Mellon University
- Doctor of Philosophy (PhD) in Computer Engineering, Northwestern Polytechnic University
- Bachelor of Science in Information Management, Peking University
Patents
- U.S. Patent “Multi-Profile Tracking Identification of a Mobile User” in 2014 (US20140372224) - Methodology proposed to and partly adopted by industry standard organization “Interactive Advertising Bureau” (IAB), a standard org to conduct research and provide legal support for online advertising industry globally.
- U.S. Patent "Client Caching Identification Tracking" in 2014 (20140372225)
- U.S. defensive publication "A Mail Categorization System for Displaying Advertisements" in 2011 - View details
- U.S. patent "Advertising Exchange System to Share Online Audiences" in 2011 (US20110119128) - Implemented in Yahoo Global Advertising Exchange Platform serving 400+ US newspapers generating multi-million dollars revenue.
Awards
- Machine Learning System used to power 2012 Summer Olympic digital campaigns and Presidential Election digital campaigns.
- Cross-organization award on product innovation: Automated Advertising Inventory Classification, Yahoo, 2010-2011 - The solution was launched to Yahoo! Mail and Yahoo! Global News in production with positive impact to revenue.
- Company Tech Talk on Product innovation, Yahoo, 2009 - Audience Sharing from Incubation Idea to Revenue Generating Solution
Featured Stories
Dr. Catherine Fang: How Product Managers are Leveraging Machine Learning
Dr. Catherine Fang explores the impact of new technologies on the role of product manager.
Solving problems through syntax: Catherine Fang teaches new mobile apps for IoT course
In a new course, students learned essentials for programming for the Internet of Things, especially the Web of Things, the application, and user-facing layer, while applying their knowledge to solve real-world challenges through final projects.
How to Ace the Product Manager Interview
Faculty and former product manager Catherine Fang presents to students on how to land a PM position at Silicon Valley’s top tech companies.
CMU Silicon Valley supports the next generation at MVHacks
At MVHacks, Integrated Innovation students decode the path to tech careers for local teens.