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Catherine Fang

Adjunct Professor

Contact

catherine.fang(through)sv.cmu.edu

Address
Mountain View, CA

Bio

Catherine Fang is an entrepreneurial product leader who is passionate about building intelligent software products powering social networking at both large-scale and enterprise platforms. She has 18 years of product management, go-to-market strategy, and software development/architect experience managing products with globally distributed resources (U.S., UK, Hungary, India, China, Japan, Brazil, etc). Catherine specializes in areas including: machine learning-based social network content recommendations, global digital audience targeting strategy for content marketing and advertising, and audience look-alike modeling.

In addition to her role at the Integrated Innovation Institute, Catherine works as an Chief AI Product Manager at AICare partnering with Stanford Medical School and Stanford Hospital on biomedical platforms. She is the co-founder and CEO of ECAdvisor, an educational platform for software product strategy consulting and personalized recommendations. Previously, she had worked as Group/Senior Product Manager at LinkedIn, Yahoo, and BlueKai (acquired by Oracle), and as software architect/developer at Sun Microsystem.

Areas of Expertise

Product management
Go-to-market strategy
Software development/architecture

Integrated Innovation Courses

Software Product Definition
Software Engineering Management
Artificial Intelligence for Product Managers

Education

Master of Science in Software Management, Carnegie Mellon University
Doctor of Philosophy (PhD) in Computer Engineering, Northwestern Polytechnic University
Bachelor of Science in Information Management, Peking University

Patents

U.S. Patent “Multi-Profile Tracking Identification of a Mobile User” in 2014 (US20140372224) - Methodology proposed to and partly adopted by industry standard organization “Interactive Advertising Bureau” (IAB), a standard org to conduct research and provide legal support for online advertising industry globally.
U.S. Patent "Client Caching Identification Tracking" in 2014 (20140372225)
U.S. defensive publication "A Mail Categorization System for Displaying Advertisements" in 2011 - View details
U.S. patent "Advertising Exchange System to Share Online Audiences" in 2011 (US20110119128) - Implemented in Yahoo Global Advertising Exchange Platform serving 400+ US newspapers generating multi-million dollars revenue.

Awards

Machine Learning System used to power 2012 Summer Olympic digital campaigns and Presidential Election digital campaigns.
Cross-organization award on product innovation: Automated Advertising Inventory Classification, Yahoo, 2010-2011 - The solution was launched to Yahoo! Mail and Yahoo! Global News in production with positive impact to revenue.
Company Tech Talk on Product innovation, Yahoo, 2009 - Audience Sharing from Incubation Idea to Revenue Generating Solution