Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

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How can an analytics platform serve retailers and their shoppers?

Retailers can a learn a lot about transactional trends through data analysis, but data collection can also be a resource for shoppers, too.

The Solution 

sMart is an inclusive data analytics app for both retailers and shoppers. Retailers upload their transaction documents into sMart and receive a comprehensive analysis of purchase data. Using filtering functions and visualization tools, retailers can check for trends, see which items are being purchased together, and watch inventory. Though helpful for retailers, sMart also serves customers: customers can receive personalized recommended shopping lists based on their interests and the data trends sMart has observed.