Carnegie Mellon University
Integrated Innovation Institute

Engineering + Design + Business

Carnegie Mellon University Integrated Innovation Institute Logo

Gabriel Benbunan

Gabriel Benbunan

He/Him/His
MIIPS, 2026

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What unique skills or interests do you bring to the iii?

I bring five years of experience in brand strategy, where I’ve worked on clarifying ideas and shaping how brands express themselves across different audiences. I care about how things are said as much as what’s being said. Outside of work, I explore similar themes through photography, languages, and travel.


Why MIIPS?

I chose the MIIPS program at Carnegie Mellon to complement my background in brand strategy with structured exposure to adjacent fields such as service design and innovation strategy. My goal is to build on my strategic foundation while expanding the methods I use to approach brand experiences across products, services, and systems.

Education

BSc Business Psychology at Loughborough University

Experience

Brand strategist at Saffron Brand Consultants

What type of role are you looking to obtain after you graduate?

While I’m still exploring specific roles, I’m interested in positions that sit at the intersection of brand, design, and innovation. I’d like to work on multidisciplinary teams (like those at IDEO or frog) that shape how people experience products or services through strategy, storytelling, and design. I’m drawn to roles that value clarity, creativity, and collaboration across disciplines.