Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

Carnegie Mellon University Integrated Innovation Institute Logo

Donna Sturgess

Donna Sturgess

Executive in Residence, Chief Marketing Officer - College of Engineering

Pittsburgh, PA


As our first Executive in Residence, Donna works with the III leadership team to explore and develop new strategic initiatives help to achieve our mission.

Donna is President & Founding Partner of Buyology Inc. and formerly Global Head of Innovation, GlaxoSmithKline. Donna is a strategist and senior marketer with over 25 years of both U.S. and global experience at GlaxoSmithKline where she was the commercial head of large brand portfolios prior to her innovation role. At Buyology she is a visionary proponent of building clients' brands through a deeper understanding of the nonconscious drivers of attention, engagement, and persuasion to better understand customer choice and why people buy what they buy. Forbes named Buyology in 2011 as one of the Top 100 Most Promising Companies in America.

Donna frequently writes and speaks internationally on the elements of creating remarkable brands. Her articles have appeared in many magazines and books including Harvard Business Review, Forbes, Brand Week, Advertising Age, and other press outlets.  In 2011, CEO Read called her book, Eyeballs Out, one of the Top 25 Books on Business.

  • Named Top 15 Women in business by Ernst & Young
  • The Quantum Leap Award winner for “changing the game” in business, by the Advertising Women of New York
  • Named Top 20 Innovation Bloggers in 2011 & 2012