Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

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Lloyd Corder

Dr. Lloyd Corder

Adjunct Professor

Pittsburgh, PA


Dr. Lloyd Corder is a marketing strategist, researcher, and professor. He has completed over 2,000 full scale marketing research projects with clients from numerous industry sectors.

Dr. Corder currently serves as an adjunct faculty member of Carnegie Mellon University’s Integrated Innovation Institute. Prior to his time at the III, he spent 21 years as an adjunct professor of Marketing at the Tepper School of Business at Carnegie Mellon University where he taught marketing research, international marketing, and branding.  For the past 35 years, he has served as an adjunct communication faculty member at the University of Pittsburgh and previously at Pennsylvania State University and Chatham University.

Prior to starting CorCom, Inc., Dr. Corder was vice president of marketing research and leadership communications, and a strategic marketing and communications counselor for Ketchum Public Relations, one of the top-three world-wide public relations firms. 

The results from Dr. Corder’s studies have been published in over 200 magazines and newspapers.  In the same week, results from three of his studies appeared in USAToday.  He has written over 50 articles on various business, marketing, and communications topics, as well as numerous books and training manuals. His book, The Snapshot Survey:  Quick, Affordable Marketing Research for Every Organization, was published by Kaplan. Dr. Corder has won several industry and professional awards, including the industry’s most prestigious awards, the Silver Anvil (six awards) and the Bronze Anvil (for the most innovative research project).

Dr. Corder holds M.A. and PhD degrees in communication from the University of Pittsburgh. His B.A. is from the University of Kansas. Currently, he serves on the board of the North Hills Regional Catholic Elementary Schools. Previously, he served on the Ben Avon Council for 16 years, and spent the last 4 as president. He has also served on the board of the Heartwood Institute and the North Boroughs YMCA (President, emeritus).

  • Managing Products and Brands
  • Doctor of Philosophy (PhD) in Communication, University of Pittsburgh
  • Master of Arts in Communication, University of Pittsburgh
  • Bachelors of Arts, University of Kansas