Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

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Peter Boatwright

Dr. Peter Boatwright

Co-Founder, Director of III, Allan D. Shocker Professor of Marketing and New Product Development

Pittsburgh, PA


Peter Boatwright is the director and co-founder of the Integrated Innovation Institute. As an expert in innovation education, he has coauthored two books and teaches coursework on related topics such as product innovation, brand strategy, new product management, pricing strategy, and market research. 

He is also the Program Director for the Institute's online programs, driving the vision for the program and regularly collaborating with faculty to develop and refine the curriculum and coursework. 

In his work, Peter has consulted for leading companies across diverse industries. He has collaborated with several industry leaders, including Nissan, Apple, International Truck and Engine (Navistar), Campbell's, Philips-Respironics, Bayer, Bosch, Merck, Mindtree, MSA (Mine Safety Appliances), Procter and Gamble, Lubrizol, McKesson, GlaxoSmithKline, New Balance, DesignAdvanceSystems, Hewlett Packard, and Lockheed Martin.

Peter has been with Carnegie Mellon University since 1997, joining as a faculty member of the Tepper School of Business. In his current role in the Tepper School, Peter serves as an Allan D. Shocker Professor of Marketing and New Product Development and has taught business coursework at CMU's campus in Doha, Qatar.

Peter is originally from Denton, Texas. He spends his free time focused on being a dad.

  • Innovation
  • Product pricing
  • Statistical modeling
  • Integrated Product Development Capstone
  • The Pricing of Products & Services
  • Doctor of Philosophy (PhD) in Business, University of Chicago
  • Master of Business Administration (MBA), University of Chicago
  • Master of Science in Statistics, University of Wisconsin
  • Bachelor of Science in Mathematics, Wheaton College
  • Boatwright, P. B. H., and J. Cagan. “Built to Love: Creating Captivating Customers.” Berrett-Koehler Publishers, San Francisco, September 2010.
  • Vogel, C. M., J. Cagan and P. B. H. Boatwright. “The Design of Things to Come: How Ordinary People Create Extraordinary Products.” Wharton School Press/Prentice Hall, Upper Saddle River, NJ, 2005. Translated to Chinese, Korean, Japanese, Spanish, Italian.

For a complete list of publications, visit Peter's profile on the Tepper School of Business website.