Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

Integrated Innovation Institute

Sheryl Root

Sheryl Root

Program Director, M.S. Technology Ventures

Mountain View, CA


Based at CMU Silicon Valley, Sheryl Root is Program Director of III's M.S. in Technology Ventures program and an Associate Professor of the Practice for the M.S. in Software Management program. In her role as director and faculty, Sheryl both develops curriculum and teaches courses that merge technology with entrepreneurship.

Outside of CMU, Sheryl is the owner of RootAnalysis, a consulting firm specializing in corporate strategy and marketing. For more than 13 years, Sheryl's firm has worked with C-level Silicon Valley executives at high-tech companies, such as HP-Compaq, Oracle/PeopleSoft, Hyperion, Philips, Novell, and many startup organizations.

Prior to joining academia, Sheryl had an extensive career in the software industry, including a 20-year tenure working for Hewlett-Packard (HP). While at HP, she exceled in a number roles, including Director of Business Strategy, Director of Marketing Operations for Services, Director of the Software Initiative, and Manager of Unix environments. Specializing in the area of software, she led internal teams of consultants for HP operations across the globe, advancing the company's process practices in software engineering and business management.

Sheryl is a leader, board member, and advocate for many world–renowned institutes and organizations. She is Chairman of the Advisory Board for Women in Technology International (WITI), a member of the Board of Advisors for the Stanford Business School Sloan Program, and board member of Netswitch Technology Management. She has coached numerous startups to achieve success in high-tech industries. Additionally, she is a frequent speaker in high-tech subject areas such as agile marketing, strategy, women in STEM, career planning, leadership, new business models, and organizational structures.

Outside of work, Sheryl is an connoisseur of wines and previously owned her own vineyard. In a previous life, she used to race cars. 

Advice for Future Innovators

"Don't be afraid of failure… It is what you learn from it."

Areas of Expertise

Business Models & Strategy, Leadership, Agile Marketing, Product Management, Team Dynamics

Integrated Innovation Courses

  • The Leadership Challenge
  • Process & Project Management
  • Agile Marketing for High Tech Innovation
  • Organizational Behavior for High Tech Knowledge Industry
  • Software Management Capstone Project
  • Master of Science in Technology Ventures Practicum


  • Master of Business Administration - Stanford University
  • Undergraduate Degree from University of California


  • Hall of Fame Award - Women in Technology, 2015