Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

Integrated Innovation Institute

Ellen Ayoob

Ellen Ayoob

Program Director, Master of Integrated Innovation for Products and Services

4612 Forbes Avenue
Pittsburgh, PA


Ellen M. Ayoob has spent over 20 years working on multidisciplinary teams in academia, industry, and the nonprofit sector. She believes all design needs to be human-centered and empathetic and cares deeply about the experiences and narratives embedded in the interactions we have with technology. She uses human-centered research and design methods to understand users, works with clients and sponsors to articulate actionable design strategies, and has spent most of her career as a bridge between engineering, design, and communications.

Ellen is Program Director for the MIIPS program and an Assistant Teaching Professor at the Integrated Innovation Institute. Prior to joining iii, she was Director of Education at the Creative Nonfiction Foundation. She has worked previously at the Human Computer Interaction Institute, Robotics Institute, National Robotics Engineering Consortium, Wall-to-Wall Studios, and the Software Engineering Institute. In addition, she served as the vice president and president of the local chapter of AIGA, co-chaired design conferences and workshops, guest lectured at local universities, and presented at multiple conferences.

Advice for Future Innovators

Lead with empathy and always be connecting the dots (ABCD).

Areas of Expertise

Human-Centered Research and Design, Design Thinking, Writing

Integrated Innovation Courses

  • Experience Innovation


  • Master of Design in Communication Planning and Information Design, Carnegie Mellon University
  • Bachelor of Arts in Communications, Dual Minor in Psychology and Journalism, University of Pittsburgh