Brand Builder and Head of Marketing, Cofertility
Sharing the Story of Accessible Fertility Options
With one glance at marketing executive Meela Imperato’s (DC 2013, 2015, 2015) resume, you’ll know exactly what she is passionate about. Meela follows the old adage that if you do what you love, you’ll never work a day in your life. The impressive impact of her marketing work over the last decade is a testament to just that.
“I'm a Jill-of-all-trades marketer,” she says. “My specialty is joining early-stage companies and building their marketing departments from the ground up to full scale.”
Meela has helped companies including Noom Inc., Aaptiv, Google, Peloton and Cofertility establish the right marketing channels to drive growth and build their brand. As the company scales, she brings in specialists to expand and refine the approach.
Two years into her tenure at Cofertility, Meela focuses on amplifying the company’s unique approach to egg freezing and donation, making fertility preservation more accessible while building more ethical alternatives to cash compensation. Women who want to freeze their eggs to store them can do so at no charge if they donate half of the eggs retrieved to another family (including same sex couples, cancer survivors and those facing infertility) that can’t conceive otherwise.
The work is meaningful on a personal and professional front. Meela and her husband used IVF to conceive their son, which gave her unique insights into the world of third-party reproduction.
“I learned a lot about the fertility space and saw firsthand how much it could benefit from innovation and improvement. And that's what inspired me to join the team at Cofertility — I wanted to help create solutions that increase accessibility to family building for everyone,” she says. “I'm honored to be part of a forward-thinking company that champions a mutually beneficial, human-centered approach to family building — creating optionality for both donors and intended parents.”
Story by Elizabeth Speed