Expertise

Topics:  Sports Technology, AI and Sports, Data and Business Intelligence in Sports, Fan Experience, Player and Game Analysis, Entrepreneurship, Social Entrepreneurship, Sports Entrepreneurship

Priya has a Ph.D. in electrical and computer engineering, and has been a Professor of Electrical and Computer Engineering at Carnegie Mellon University for 25 years. She is passionate about entrepreneurship, social impact, and sports technologies. She is also the founder of YinzCam, a Pittsburgh-based company that has worked with 200+ professional teams and leagues for 17 years to design and build their digital and data platforms. YinzCam works with clubs, leagues, and venues, such as those in the NFL, NBA, NHL, MLS, English football, A-Leagues (Australia), Liga MX, UFL, Dubai Basketball, and more.

Media Experience

YinzCam achieving founder’s greater vision  — Sports Business Journal
Priya Narasimhan is a human sparkplug. If you come across another person who can talk with this much excitement about technology, I’d love to meet them. Narasimhan is the founder and CEO of platform developer YinzCam, which has hundreds of team and league clients around the world. We recently connected on the company’s upcoming work with the National Lacrosse League, which will be covered at more depth in next week’s magazine.

YinzCam uses World Cup to innovate with daily features called ‘Ship Happens’  — Sports Business Journal
YinzCam founder & CEO Priya Narasimhan said her client roster has a strong soccer presence, including a half-dozen English soccer clubs (such as Brentford, Wolves, Birmingham City), more than half of MLS, Liga MX and the Mexican Football Federation. Though the individual clubs would be going dormant during the FIFA men’s World Cup, fans would naturally want to follow their teams’ players during the event, so YinzCam licensed Opta stats and turned to AI to expedite the creation of new features. “Football may be global,” Narasimhan said, “but interest is local.”

Signal Boost: Priya Narasimhan, CEO & Founder, YinzCam  — Zoomph
At Zoomph, we believe the most meaningful innovation is driven by people and their stories. That’s why we’re excited to feature leaders and changemakers who are shaping the future of sports, technology, and culture. Our Signal Boost series highlights voices across the industry, offering thoughtful insights, personal experiences, and perspectives that inspire how we think about impact, creativity, and growth. Get to know the leaders who are moving the industry forward—one conversation at a time.

YinzCam creating jersey patches with NFC tags  — Sports Business Journal
Priya Narasimhan, YinzCam’s CEO, told SBJ that she sees sizeable potential for the scannable, which at a base level would populate a digital replica of the physical badge into a user’s collection on the team app (YinzCam rolled out a digital collection badge function earlier this year). These physical badges can house much more though, such as in-app deals and brand partner discounts. "A fan can essentially walk around wearing these patches, or the team can sell these patches or give them away to season ticket members, or a sponsor can come in and sell those,” Narasimhan said. "And essentially, the patch activates a digital experience sitting only inside the team mobile app.”

Woman of Steel: Priya Narasimhan, CEO and founder of YinzCam, has designs on doing, well, everything  — Business Times
Priya Narasimhan reflected on the latest step in her remarkable journey. YinzCam, the mobile app company of which she is CEO and founder, had just signed the Vodacom Blue Bulls, a rugby team in South Africa. It is YinzCam’s first client on the continent where she grew up. “This one was personal to me,” she said. Both Narasimhan and YinzCam are global enterprises. She was born in India, raised in Zambia and moved to the United States in 1998 to get her Ph.D. at UC Santa Barbara. Eleven years later, she founded YinzCam, and with the Blue Bulls on board the company now has clients on four continents and close to 200 clients overall. Among them are the NFL (24 team apps and status as the league’s official in-stadium handheld technology provider), the NBA (21 team apps and the league’s official team mobile and arena app developer) and La Liga (as the official app developer).