Think Small, Live Large
CMU Alumni Collaborate to Champion Small House Living in the Pacific Northwest
School of Architecture
written by
Pam Wigley
Eli Green and Adam Friedman, whose friendship began at Carnegie Mellon University in the Sigma Alpha Epsilon (SAE) fraternity, have come full circle in their careers. Now based in Portland, Ore., their shared journey has led them to make significant strides in promoting sustainable and innovative housing solutions.
Eli Green, a 2000 graduate of the School of Architecture, is the founder and director of SQFT Studios, a firm specializing in custom and prefabricated accessory dwelling units (ADUs), as well as remodeling and custom home building with a strong focus on environmental sustainability. Green's passion for architecture was ignited by his upbringing in both Portland, Ore., and Concord, Mass. He selected Carnegie Mellon not only for its prestigious reputation, but also because of his family ties in Pittsburgh.
At CMU, Green was inspired by urban design luminaries such as Professor David Lewis and Professor Art Lubetz, whose challenging curriculum and critical reviews were instrumental in shaping his approach to architecture. Green’s summer construction jobs further enriched his understanding of the building process, solidifying his future work as an architect.
Upon returning to Portland after a stint in New York City, Green saw a pressing need for innovative housing solutions in a market with limited land and high demand. This realization led to the creation of SQFT Studios, aimed at addressing the housing crunch with a sustainable and creative approach.
Enter Adam Friedman, a 1998 School of Art alumnus and lifelong artist. Friedman's early exposure to art, thanks to his grandmother and family background, shaped his future pursuits. Although he initially ventured into digital asset management in New York City, his move to Portland in 2003 led him to launch OVENLIGHT, a design and marketing agency tailored to small businesses.
Friedman’s expertise in branding and marketing became a crucial asset for SQFT Studios. He rebranded the firm with a new logo, website, and a comprehensive marketing strategy. His efforts have helped to educate potential clients and attract the right audience, while Green’s personal touch ensures that each client’s needs are addressed with professionalism and care.
Together, Green and Friedman have made significant strides with SQFT Studios, transforming small spaces and addressing housing challenges with innovative solutions. Their partnership extends beyond architecture and marketing; they’ve also ventured into crafting American Single Malt Whiskey with their distillery, The Treasury, further showcasing their diverse talents and entrepreneurial spirit.
Their journey underscores the impact of collaboration and the value of CMU's diverse educational experiences in shaping successful careers.
featuring the following:
photography courtesy of SQFT Studios
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