Brand Guidelines
Please refer to this guide on representing Carnegie Mellon University’s Ray and Stephanie Lane Computational Biology Department for any research papers, posters, presentations and other productions using the department name for internal or external use. Any questions can be directed to cbd-admin-staff@compbio.cmu.edu.
Department Name
Please refer to our department in all digital and physical representations as “Ray and Stephanie Lane Computational Biology Department.” Note that the branding agreement name does not permit the use of an ampersand (“&”).
Please refrain from using or abbreviating it to “Computational Biology Department,” “CompBio Department,” or “CBD” in any representations of our department.
Department Logos
The current logo of the Ray and Stephanie Lane Computational Biology Department is a wordmark, a specific type of logo that uses the brand's name in a distinctive font without a graphic symbol or image.
The previous wordmark of the Computational Biology Department logo cannot be used with the current department logo in any representations for internal or external use. The “CB image" (illustrated with a graphic DNA strand in the "B") can be used only for internal social events such as student associations or special department events.
The CB image cannot be used for thesis work, papers, posters, etc.
Do's and Don'ts of Using Department Images/Logos
University Unitmarks, Seals, Powerpoints, Backgrounds, & Wordmarks
You may only use the one color (red or black) university seal on your thesis papers and presentations. Any other university seal images are reserved for the president and executive offices. To request an official Unitmark (free of charge), please email University Communications & Marketing at marketing-info@andrew.cmu.edu.
If you'd like to add University visuals or backgrounds to a presentation or research materials, please be sure to follow the guidelines here:
University Colors & Font/Typefaces
The core colors of Carnegie Mellon University, registered since the late 1920s, are red, light gray, dark gray, black and white. Carnegie Red should be the dominant color in your color scheme. The grays, black and white support Carnegie Red. The preferred typeface of Carnegie Mellon University is Open Sans. If there is risk that the presentation device does not have Open Sans, use Helvetica as an alternate font.
The Ray and Stephanie Lane Computational Biology Department also uses Open Sans font and the same University color palette. If your program does not have a wordmark or logo, please use Open Sans Light font with 1.15px spacing between lines.