Carnegie Mellon University

Wordmarks, Lettermark, Unitmarks

Carnegie Mellon University has several marks or logos that provide quick identification of the institution and its units.


Wordmark

Role: The Wordmark is the primary identity element in our system. Our Wordmark functions as the official university logo, using only the words in our name and no other graphic elements. It is a unique expression of who we are.

Any public, official materials associated with the university — whether in print, online or around campus — must include the university Wordmark, unless specially noted or a Unitmark is used (see Unitmarks).

The front or back of any official publication must include the Carnegie Mellon University Wordmark or a Unitmark. The Wordmark can be rotated 90° (i.e., on the spine of a binder or shirt sleeve). Avoid curves, arcs or diagonal placement. The Wordmark has been crafted especially for the university. Therefore, it can only be reproduced using a graphic file (.eps and .png provided on the Downloads page).

Digital media occasionally requires variations to the minimum size and safe zones. If faced with these challenges, contact the Marketing & Communications brand manager at 412-268-9523 or marketing-info@andrew.cmu.edu for custom solutions or approval.

Minimum Size (Horizontal)

wordmark minimum width diagram

Never print the horizontal Wordmark less than 2 inches or 300 pixels wide.

Minimum Size (Stacked)

wordmark stacked minimum width

Never print the stacked Wordmark less than 1 inch or 150 pixels wide.

Safe Zone

wordmark safezone diagram

Leave at least 1 n-width buffer around the Wordmark.

Do Use "University"

wordmark with correct check mark

Always include "University" in the Wordmark. This clearly distinguishes Carnegie Mellon University from other institutions who use "Carnegie" or "Mellon" in their name.

Acceptable Wordmark Colors

color pallete

When using a white Wordmark, it can only be placed on the core colors and tartan.

Wordmark Combinations

color-combo-edit-600x600-min.jpg

When using a different core color Wordmark other than white, explore different core color combinations to achieve different tones for your audience.

The Wordmark must be legible when using a photographic or texture background. When in doubt, use the Wordmark Square on photography or texture for legibility. 

wordmark on photo
wordmark square on photo
wordmark on tartan
wordmark square on tartan

Wordmark Square

Role: This version of the Wordmark should be used whenever the brand should stand out in a punctuated manner. The square format allows for a variety of placements in both vertical and horizontal layouts by its symmetrical format. It creates a solid visual that attracts the eye and breaks from the visual clutter.

Use this mark to draw attention to the university name and over textures and photos. Always scale entire mark proportionately as a group — do not modify the elements of the Wordmark Square separately.

Digital media occasionally requires variations to the minimum size and safe zones. If faced with these challenges, contact the Marketing & Communications brand manager at 412-268-9523 or marketing-info@andrew.cmu.edu for custom solutions or approval.

Minimum Size

wordmark-in-square size restrictions

Retain all size restrictions associated with the university Wordmark. Never print the stacked Wordmark less than 1 inch or 150 pixels wide. The Wordmark to square ratio is 1 : 1.22 inches.

Safe Zone

wordmark-in-square safe zone

Leave at least 1 n-width buffer around the square.

The options of the Wordmark Square retain all color restrictions associated with the university's Wordmark.
red wordmark square
black wordmark square
gray wordmark square
light gray wordmark square

Lettermark

Role: This mark presents a more informal reference reserved for a close feeling of connection to the university. Student and alumni groups gravitate to the casual reference like a nickname to a close friend and a sense of pride.

The CMU Lettermark is a trademarked symbol of Carnegie Mellon University and therefore should never be modified or used in violation of the standards noted in these guidelines. The Lettermark must always be accompanied by the full Wordmark, Carnegie Mellon University, in some other location on the communications vehicle or product. The Lettermark should never lock up to or sit adjacent to the Wordmark.

Digital media occasionally requires variations to the minimum size and safe zones. If faced with these challenges, contact the Marketing & Communications brand manager at 412-268-9523 or marketing-info@andrew.cmu.edu for custom solutions or approval.

Lettermark

lettermark

Minimum Size

lettermark small width minimum

Never print the stacked wordmark less than 1 inch or 150 pixels wide.

Safe Zone

lettermark safe space

Leave at least 1 C-width buffer around the square.

The options of Lettermark retain all color restrictions associated with the university's Wordmark.
red lettermark
lettermark black
lettermark gray
lettermark light gray

Unitmarks

Role: The university’s brand helps build equity in all the campuses, schools/colleges, departments, divisions and centers/institutes that are associated with it. The name Carnegie Mellon University is our strongest unifying brand element, by using a Unitmark, we reinforce the brand everywhere it appears worldwide. Above all, we want to demonstrate a unified Carnegie Mellon University worldwide.

A custom logo for your group or entity distracts from the equity of the overall university brand — negatively affecting everyone. Official university Unitmarks should be used rather than custom logos.

The Wordmark always appears above and "locked to" the unit names of campuses and other entities. NEVER crop or modify a Unitmark. Unitmarks are available in the core colors and should retain color restrictions associated with the university's Wordmark.

The Unitmarks are only to be modified or created by Marketing & Communications. For an official Unitmark, please contact the Marketing & Communications brand manager at 412-268-9523 or marketing-info@andrew.cmu.edu. Your official Unitmark will be provided to you free of cost. If you are interested in producing a branded item for unofficial use like spirit items (e.g., event t-shirt, poster), read more under Merchandise.

Campus/Location

campus location unitmark

Wordmark and Campus/Location are equal in front style, size and weight.

Schools and Colleges

school unitmark

Wordmark is bolder but smaller; the School is dominant in size.

Centers, Institutes, Department and Administrative Units

centers and institutes unitmark

Wordmark and unit are balanced.

Unitmarks are available in the core colors: Black, Iron Gray and White, as well as Carnegie Red and Black (Carnegie Mellon University in Carnegie Red and your Unitmark in Black). Retain color restrictions associated with the university's Wordmark.

unitmark red and black
unitmark white on red
unitmark light gray
unitmark black