Carnegie Mellon University

Brand Foundation

At the Leading Edge of Human Progress

The world wants what Carnegie Mellon University does, and always has done. We learn, we make, we solve, we create, and we give it to the world. Since the beginning, we've taken an audacious and creative approach to research, education and performance. United by curiosity and driven by passion, we reach out across schools and disciplines to make real, practical change. We are bold in our approach to benefit all of humankind.

CMU taps into a diverse community and its core academic strengths to explore both the promise of the future and its perils. Deploying our expertise, entrepreneurial spirit and ambition, and world-leading digital technologies across business, engineering, the sciences, the humanities and the arts, we do the work that matters.


The Positioning Statement

Carnegie Mellon University takes an audacious, unconventional approach to research, education and performance. United by curiosity and driven by passion, we reach out across disciplines, forge new ground and deploy our expertise to make real, practical change that benefits all of humankind.

Get the Essentials Toolkit

All the Carnegie Mellon University brand necessities in one convenient package.

Download (1 GB)