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Information Systems  ›  faculty-staff  ›  Nui Vatanasakdakul

Nui Vatanasakdakul

Associate Teaching Professor, Information Systems

Bio

Dr. Nui Vatanasakdakul is an Associate Teaching Professor in Information Systems. Prior to CMU appointment, she has 10 years of experience in the tenure-track position as senior lecturer in information systems at Macquarie University, Australia. During 2002 to 2007, she taught at various Australian universities including University of Sydney, University of New South Wales and University of Wollongong. She has worked as an IT consultant for Deloitte prior to entering academia. Dr. Nui holds a PhD in Information Systems from the University of New South Wales, where she received a prestigious Australian Postgraduate Scholarship Award (2004 to 2007). She is an active member of the Association of Information Systems. She serves as committee member and co-founder of special interest group in Green Information Systems since 2009. She co-chaired research tracks for AMCIS, ECIS and PACIS since 2009. She was invited as faculty research mentor for  doctoral consortium at the ACIS conference in 2016. She has been appointed as the editorial board member of the Journal of Global Information Technology Management. She has over 50 publications in peer-reviewed journals and top conferences in IS. Her research and teaching areas are best known in social and culture in IS adoption research; IT risk management and auditing, innovation and tech entrepreneurship. She was invited as speaker in various international forums and as visiting scholar to teach and research in many universities across the globe including Germany, Thailand, UK, USA and Qatar.

Area of Expertise

  • IS adoption, utilization and success;
  • Social and culture in IS research;
  • IT auditing and risk management;
  • Innovation and tech entrepreneurship;
  • Social commerce;
  • Sustainability and green IS;
  • Accounting information systems;
  • IS

 

Education

  • PhD in Information Systems (APA scholarship), Australian Business School, University of New South Wales, Australia, 2007(Awarded the Australia Postgraduate and the Faculty of Commerce and Economics scholarships, 2004 to 2007) (QS world ranking 2018 - 45 overall, 22 in business)
  • Master of Electronic Commerce (Academic Excellence Award), Faculty of Informatics, University of Wollongong, Australia, 2002
  • Master of Information and Communication Technology (Academic Excellence Award), Faculty of Informatics, University of Wollongong, Australia, 2001
  • Bachelor of Commerce in Business Administration, Sukothaitammathirat Open University, Thailand, 2000
  • Bachelor of Sciences in Statistics, Major in Business Information Technology, Faculty of Commerce, Chulalongkorn University, Thailand, 1999

(Equivalent to an Australian Bachelor degree major in computing formally assessed by Australia Computer Society; Chulalongkorn is the no 1 ranked university in Thailand, with AACSB and EQUIS accreditations)

Research

During the past 15 years, I have established an active research program in the areas of global and socio-cultural IS utilization and success, strategic fit and IS transfer to Asia, IS risk management and governance, and IS education. My research program adopts a multi-disciplinary approach to provide theoretical, methodological and empirical evidence on various aspects of technology adoption in various cultural environments. I do not believe in ‘One size fits all’ approach in IT adoption. I believe that in order to successfully adopt technology and establish the right IT strategy; one has to understand the fit between technology and local context. My PhD work involved an investigation of the appropriateness of internet technology for inter-firm communication in the Thai tourism industry. Further example projects include projects on social media adoption in work contexts in Thailand and Australia; ERP post implementation in China; Social media adoption among micro enterprises in the Indonesian retail industry; Success factors of Accounting Information Systems adoption in Australia; Big data capabilities and the success of IFRS 9 implementation; IT governance and risk management. I have secured research grants totaling over $250,000 Australian Dollars (AUD).

I am the author of over 50 international peer-reviewed journal, conference and book publications. My research has appeared in the Journal of Global of Information Technology Management; International Journal of Information Technology and Management; Studies in Higher Education; International Journal of Educational Management and in leading IS conferences - AMCIS, ECIS, PACIS, ACIS, HICSS, IFIP. Furthermore, I have over 330 citations and 10 H index on the Google Scholar Citation index. I have experiences in supervising PhD, Master and Bachelor research students to completion in the IS domain and was invited to be PhD thesis examiner over 10 thesis worldwide.

Projects

Nui is an active member of the association of information system, which leads the global IS research community. She served as research track chairs and workshops in major IS conference since 2009. This includes the Americas Conference on Information Systems, the European Conference on Information Systems, and the Pacific Asia Conference on Information Systems. She also serves as editorial board member of Journal of Global Information Technology Management since 2009. She was invited as faculty mentor at the doctoral consortium of the Australasian Conference on Information Systems in 2016. Nui was a founding committee, treasurer and secretary of the special interest group in the Green Information Systems (SIGGreen) of the Association of Information Systems from 2010 to 2019. Nui is also member of the following chapters.

Qatar chapter

  • Committee member and secretary of Association of Information Systems- Qatar Chapter
  • Committee member of Information Systems Audit and Control Association (ISACA)

Australia and New Zealand chapter

  • Member of Chartered Accountants of Australia and New Zealand (Full membership), since 2016
  • Member of CPA risk management group, since 2015
  • Member of the Extreme Events Research Group (IEERG), University of Sydney, since 2012

Global Chapter

  • Member of Association of Information Systems, since 2008
  • Co-founder, treasurer and secretary of special interest group in Green Information Systems (SIGGreen), Association of Information Systems, since 2010 to 2019
  • Member of special interest group in Accounting Information Systems, Association of Information Systems, since 2014
  • Member of Information Systems Audit and Control Association (ISACA), Academic Advocate, since 2015
  • Member of the career advisory council, 2017 to 2018
  • Member of the academic review board, since 2017
  • IS academic advisor, since 2018
  • Member of academic appointment review committee, since 2019
  • Member of micro courses review committee, since 2019
  • Advisor to student majlis club 2019 to 2020
  • Set up and coordinating the leaders in IS event, since 2019
  • Member of QSC selection committee, 2019

Publications

Refereed Journal Articles

  • Vatanasakdakul, S., Aoun C., Putra, Y. (Accepted in 2019). Social Media in Micro Enterprises: Exploring Adoption in the Indonesian Retail Sector. Journal of Global Information Management
  • Aoun, C., Vatanasakdakul, S., Ang, C.S. (2018). Feedback for Thought: A Call for Learner Focused Reflective Practice, Studies in Higher Education: 43(1), pp. 72 to 95 (http://www.tandfonline.com/doi/full/10.1080/03075079.2016.1156665 – published online on 22 Mar 2016.)
  • Vatanasakdakul, S., Aoun, C., Chen, Y.  (2017). “Chasing Success: An Empirical Model for IT Governance Frameworks Adoption” Science Technology & Society Journal: 22 (2) (ISSN: 0971-7218, ISSN Online 0973-0796)
  • Blount, Y., Abedin, B., Vatanasakdakul, S., Erfani, S. (2016). Integrating ERP (SAP) in the Accounting Curriculum: A Systematic Literature Review and Case Study, Accounting Education: an International Journal. 25(2): 185-202
  • Vatanasakdakul, S., C. Aoun and Y. Chen (2013). "Effects of ERP Systems in China: Cultural Influences in the Manufacturing Industry " Journal of Information, Information Technology, and Organizations8: 41-66.
  • Preittigun, A., W. Chantatub and S. Vatanasakdakul (2012). "A Comparison between IT Governance Research and Concepts in COBIT 5." International Journal of Research in Management and Technology 2(6): 581-589.
  • Vatanasakdakul, S. and C. Aoun (2011). "Why don't accounting students like AIS?." International Journal of Educational Management 25(4): 328-342.
  • Vatanasakdakul, S., J. D'Ambra and P. Ramburuth (2010). "IT Doesn't Fit: The Influence of culture on B2B in Thailand "Journal of Global of Information Technology Management13(2): 10-38
  • Vatanasakdakul, S. and C. Aoun (2010). "Interorganisational Networks of Pressure and Influence: A Study of B2B in the Thai Tourism Industry." Journal of Information and Technology Research3(1): 13-27
  • Vatanasakdakul, S. and J. D’Ambra (2007). "A conceptual model for e-commerce adoption in developing countries: A task-technology fit perspective." International Journal of Information Technology and Management 6(2-4): 343 - 361.

Book

  • Vatanasakdakul, S. (2010), E-Commerce Diffusion in Thailand: The Culture-Fit Dimension, VDM Verlag Germany.

Book Chapters

  • Vatanasakdakul, S., Aoun C., Chantatub W., (accepted in 2018). Information Technology in Thailand: Promises and Challenges.
  • Vatanasakdakul, S., Tibben, W., & Cooper, J. (2006). What prevent B2B e-commerce adoption in developing countries?: A socio-cultural perspective. In E. Mrudula (Ed.), Cultural Framework and Challenges: Web Adoption and Practice. India Institute of Chartered Financial Analysis of India (ICFAI) University Press
  • Vatanasakdakul, S., Lee, E., & Cooper, J. (2004). The success strategies for hybrid business model: Needs for hybrid consumer research In M. Mendes, R. Suomi & C. Passos (Eds.), Digital communities in a networked society: eCommerce, eGovernment and eBusiness. USA: Kluwer Academic Publishers.
  • Vatanasakdakul, S., & Cooper, J. (2003). Socio cultural dimension on online services adoption for developing countries: If you build it, will they come? In C. Narciso & P. Bro (Eds.), Building society through e-commerce: e-government, e-business and e-learning. Chile: Guntenberg.
  • Vatanasakdakul, S., & Ramburuth, P. (2005). Managing across cultures: An Australian manager in Thailand. In P. Ramburuth & C. Welch (Eds.), Casebook in International Business: Australian and Asia Pacific Perspectives. Australia: Pearson.

Refereed Conference Proceedings

  • Vatanasakdakul, S., Aoun C., Putra, Y. (2019) “Connecting the Dots through Social Media: A Lifeline for Micro Enterprises”, Cancun, Mexico, August 14 to 17
  • Vatanasakdakul, S., Aoun C., Putra, Y. (2019) " Social Media Adoption Among Micro Enterprise in Indonesia ”, in the 4th International Conference on Information and Network Technologies (ICINT 2019), Kyoto, Japan, May 25-27
  • Stead, C., Vatanasakdakul, S., Aoun C. (2018) "Big data analytics capabilities for IFRS 9 success”, in the 26th European Conference on Information Systems (ECIS 2018), Portsmouth, United Kingdom, June 23 to 28
  • Ahad, T., Bush, P., Blount, Y., Vatanasakdakul, S. (2018) “Mobile based Information System Adoption: The Role of Perceived Empowerment Benefits" to the International  Business Information Management Conference (31st IBIMA) Milan, Italy, 25-26 April
  • Stead, C., Vatanasakdakul, S. (2017) “IFRS 9 (Financial Instruments) and the Heightened Demand for Big Data Governance. A Preliminary Literature Review”, Pacific Asia Conference of Information Systems, Langkawi, Malaysia 16-20 July
  • Taimur, A., Bush, P., Blount, Y., Vatanasakdakul, S. (2016) “Mobile phone enabled SCM: The Bangladeshi RMG sector”. The 28th International Business Information Management (IBIMA) Conference, Seville, Spain
  • Taimur, A., Bush, P., Blount, Y., Vatanasakdakul, S. (2016) “Empowering RMG workers: towards a Conceptual Framework”. The 28th International Business Information Management (IBIMA) Conference, Seville, Spain
  • Aoun, C., Vatanasakdakul, S. (2016). “Enabling Community Resilience A Context Specific Approach”, the SIGGreen Pre ICIS workshop in to be held in connection with the International Conference in Information Systems, Dublin
  • Aoun, C., Ang, K., and Vatanasakdakul, S. (2014). "Where is the Feedback! A Decomposition of Feedback Mechanisms in an Introductory Information Systems Course," the 20th Americas Conference of Information Systems - Smart Sustainability: the Information Systems Opportunity, Savannah, Georgia, 2014.
  • Aoun, C., Chew, E., and Vatanasakdakul, S. (2014). "Beyond Speculation: A Holistic Investigation into Factors Affecting Social Media Utilisation in the Workplace," the 20th Americas Conference of Information Systems - Smart Sustainability: the Information Systems Opportunity, Savannah, Georgia, 2014.
  • Ngoh, S., Vatanasakdakul, S., and Smith, S. (2014). "Smart Statements – An Analysis of Organizational Green Statements," in the 20th Americas Conference of Information Systems - Smart Sustainability: the Information Systems Opportunity: Savannah, Georgia, USA
  • Ngoh, S., Vatanasakdakul, S., and Smith, S. (2014). "Sustainable Symmetry: A Comparison of Institutional Green Statements," in the18th Pacific Asia Conference on Information Systems- IT Ubiquitous and Collaborative Innovation, Chengdu, China 2014.
  • Chen, Y., Vatanasakdakul, S., and Aoun, C. (2013). "Governing IT: Factors Influencing the Success of IT Governance Frameworks Adoption in Australia," the 5th Annual Pre-ICIS Workshop on Accounting Information Systems in to be held in connection with the International Conference in Information Systems in, Milan, Italy,
  • Aoun, C. and S. Vatanasakdakul (2012). Social Media in the Workplace: Key Drivers for Inclusive Innovation. the 18th Americas Conference on Information Systems, Seattle, USA.
  • Zhong, X., S. Vatanasakdakul, C. Aoun (2012). Does culture matter? Cultural influences and IT governance integration mechanism. the 18th Americas Conference on Information Systems, Seattle, USA.
  • Zhong, X., S. Vatanasakdakul, C. Aoun (2012). IT Governance in China: Cultural Fit and IT Governance Capabilities the 16th of Pacific Asia Conference on Information Systems Ho Chi Minh city, Vietnam.
  • Aoun, C., Vatanasakdakul, S., and Bunker, D. (2011) "From Cloud to Green: E-Collaboration for Environmental Conservation," the 9th IEEE International Conference on Dependable, Autonomic and Secure Computing, Sydney, Australia, pp. 1-8.  
  • Aoun, C., Vatanasakdakul, S., and Cecez-Kecmanovic, D. (2011) "Can IS Save the World? Collaborative Technologies for Eco-Mobilisation," the 22nd Australasian Conference on Information Systems, Sydney, Australia, pp. 1-10.
  • Aoun, C., Vatanasakdakul, S., and Chen, Y. "IT Governance Framework Adoption: Establishing Success Factors," Governance and Sustainability in Information Systems – Managing the Transfer and Diffusion of IT: International Federation for Information Processing WG 8.6 Conference Hamburg, Germany, 2011, pp. 239–248.
  • Richards, D., Marrone, M., and Vatanasakdakul, S. (2011) "What does an Information Systems Graduate need to know?:  A focus on Business Analysts and their role in sustainability," the 22nd Australasian Conference on Information Systems, Sydney, Australia, pp. 1-10.
  • Aoun, C., Vatanasakdakul, S. & Li, Y. (2010), AIS in Australia: UTAUT application & cultural implication, the proceedings of the 21st Australasian Conference on Information Systems, 1-3 December, Brisbane
  • Rai, P., Vatanasakdakul, S. & Aoun, C. (2010), Exploring perception of IT skills among Australian accountants: An alignment between importance and knowledge, the proceedings of the 16th Americas Conference of Information Systems, 12-15 August, Lima, Peru.
  • Aoun, C., & Vatanasakdakul, S. (2009). I Don't Like IT: Exploring challenges in accounting information systems education. Paper presented at the 15th Americas Conference on Information Systems (AMCIS), San Francisco, USA.
  • Vatanasakdakul, S., & Aoun, C. (2009). Social structures, isomorphic pressures, and B2B utilisation in Thailand. Paper presented at the 42th Annual Hawaii International Conference on System Sciences (HICSS42), Hawaii, USA.
  • Vatanasakdakul, S., Aoun, C., & Chen, Y. (2009). Made in China: ERP post-implementation performance in the Chinese manufacturing industry. Paper presented at the 15th Americas Conference on Information Systems (AMCIS).
  • Vatanasakdakul, S. (2008). National culture's impact on B2B technology adoption in Thailand. Paper presented at the 14th Americas Conference on Information Systems (AMCIS), Toronto, Canada.
  • Vatanasakdakul, S. (2008). Introducing cultural fit factors to investigate the appropriateness of B2B technology adoption to Thailand. Paper presented at the 21st Bled conference e-commerce on e-Global, Bled, Slovenia
  • Vatanasakdakul, S. (2006). Reshaping e-commerce in Thailand: An exploratory study of e-commerce adoption for business to business communication in the Thai tourism industry from a cultural fit perspective. Paper presented at the 17th Australasian Conference on Information Systems (ACIS), Adelaide, Australia.
  • Vatanasakdakul, S., & D'Ambra, J. (2006). An exploratory study of the socio-cultural impact on the adoption of e-commerce for firms in the tourism industry of Thailand. Paper presented at the 14th European Conference on Information System (ECIS), Goteborg, Sweden.
  • Vatanasakdakul, S., D'Ambra, J., & Ramburuth, P. (2006). Is B2B e-commerce technology appropriate for developing countries?: A proposed conceptual model to investigate B2B e-commerce adoption in developing countries from a strategic fit perspective. Paper presented at the Academy of World Business, Marketing & Management Development Conference, Paris, France.
  • Vatanasakdakul, S., Tibben, W., & Cooper, J. (2004). What prevent B2B e-commerce adoption in developing countries?: A socio-cultural perspective. Paper presented at the 17th Bled conference e-commerce on e-Global, Bled, Slovenia.
  • Vatanasakdakul, S., & Cooper, J. (2003). Socio-cultural dimensions on online services adoption for developing countries: If you build it, will they come? Paper presented at the Collaborative Electronic Commerce Technology and Research conference for Latin American (CollECTeR LatAm), Santiago, Chile.
  • Vatanasakdakul, S., Lee, E., & Cooper, J. (2003). The success strategies for hybrid business model: Needs for hybrid consumer research. Paper presented at the 3rd IFIP conference on e-commerce, e-business and e-government, Brazil.
  • Vatanasakdakul, S., Lee, E., & Cooper, J. (2003). Toward understanding hybrid consumer behaviour: A new approach to characterize hybrid consumer. Paper presented at the European Co-operation in the field of scientific and technical research on users aspect of ICTs: the good the bad and the irrelevant, Finland.
  • Vatanasakdakul, S., & Cooper, J. (2002). The needs for development of control assurance framework for e-business from the IT perspective. Paper presented at the 7th conference on Collaborative Electronic Commerce Technology and Research (CollECTeR), Melbourne, Australia. 
  • Vatanasakdakul, S., & Tibben, W. (2002). Some implications of knowledge management theory for e-business. Paper presented at the 7th conference on Collaborative Electronic Commerce Technology and Research (CollECTeR) Melbourne, Australia.