AutoRef: Revolutionizing the Car Buying Experience-Project Olympus - Carnegie Mellon University

Sunday, February 10, 2013

AutoRef: Revolutionizing the Car Buying Experience

If you've ever been frustrated with the car-buying experience -- and the wheeling and dealing that goes along with it -- AutoRef has just the solution you're looking for. The start-up, a recent graduate of Innovation Works' AlphaLab incubator, has created an online platform that serves as the middleman between consumers and auto dealerships to help smooth the negotiation process. Michael Bailey, AutoRef's director of marketing joins Jim Jen, director of Alpha Lab, to discuss the innovative website which now serves consumers from coast to coast... Watch Interview»