IDeaS Center Spring 2024 Seminar Series
Nudging truth: Can Advertising, Behavioral Design, Nudge Theory, and Generative AI be used to influence the acceptance of science and fact?
Research tells us that if you really believe that the Earth is flat, a random Professor or Expert explaining to you that it's round is not only not going to convince you but will make you more firmly commit to your false belief. But what if the explanation was framed in the way that someone whom you trusted spoke, asking you to just consider that there is some information that supports the possibility that just maybe the earth might be round?
Advertising agencies and design firms have over the years employed techniques of awareness, influence and persuasion to encourage reticent audiences to do everything from prevent forest fires to rock the vote. Are there effective techniques used in advertising and design that can be applied to change the negative or neutral behaviors of reticent or untrusting audiences?
We explore a research design that uses generative AI to frame responses to subject questions in a way that a trusted public figure would respond, if they limited their response to facts only. By analyzing the resultant conversations that explore contentious topics such as election integrity and vaccine effectiveness, we look to see if receptivity to facts and evidence can increase immediately and/or over time.
This project is still in the developmental stage. We anticipate it being in the field within the next few months.
Chris Labash is an Associate Professor of Communication and Innovation in Carnegie Mellon's Heinz College and teaches a variety of communication, consulting, and strategy courses to graduate student and executive audiences. He is also a researcher and faculty member with CMU’s Center for Informed Democracy and Social - Cybersecurity (IDeaS) - Carnegie Mellon’s Center for Disinformation, Hate Speech, & Extremism Online, and regularly consults with CMU’s Software Engineering Institute, as well as other organizations and businesses.
His current research looks at how applying principles of communication, influence, persuasion, advertising and design might help audiences better trust accurate information as it is communicated, and marginalize or dispel misinformation and disinformation.
Prior to joining the Carnegie Mellon Faculty in 2003, Chris had been Executive Vice President, Executive Creative Director at Ketchum Advertising (then the 15th-largest ad agency in the world), Vice President of Global Marketing at Development Dimensions International, a management consultant, and a serial entrepreneur.
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2024 Spring Seminar Schedule
April 9, 2024, Audrey Kurth Cronin - Trustees Professor of Security and Technology and the founding director of the Carnegie Mellon Institute for Strategy and Technology (CMIST)April 23, 2024, Cynthia Miller-Idriss - Professor, School of Public Affairs and School of Education, Department of Justice, Law & Criminology
April 30, 2024, Matthias C. Kettemann - Professor of Innovation, Theory and Philosophy of Law at the Institute for Theory and Future of Law at the University of Innsbruck (Austria)
**Unless noted all seminars will be held virtually via Zoom. Additional talk details and registration links will be posted online prior to seminar dates. Email email@example.com to be added to the mailing list.
The IDeaS Seminar series are held during Spring and Fall semesters. Most seminars are live streamed and available on our YouTube page after the event.
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Past Seminar Presenters
Simulating Social Media Using Large Language Models to Evaluate Alternative News Feed Algorithms
The Paradox of the Paradox of Friends: Implications for Social and Organizational Change
Making correction visible: The value of observed correction to reduce misperceptions on social media
Computational and Design Approaches for Combating Problematic Online Information
Juliana Schroeder - The Psychology of Reading "Mind" During Conversation
Katie Harbath - Tech and elections - A brief history of how we got here and where we go next
Rebekah Tromble - Expert Voices Together: A Trauma-Informed Approach to Supporting Experts Facing Online Harassment
Sam Gregory - Deepfakes: Critical questions on current problems and emerging ‘solutions'
Jaime E. Sidani, PhD, MPH, CHES & Beth L. Hoffman, MPH - Misinformation, Mistrust & Media: The Story of COVID-19 Vaccine Hesitancy
Ananya Sen - Quantifying the User Value of Social Media Data
Daniyar Serikov - Distortions in the Kazakh Media Landscape
Jessica Dawson - The Surveillance App Economy and the National Security Risk
Joshua Tucker - The (Surprisingly?) Limited Impact of Russia's Election Interference on Twitter in the 2016 US Election
Ashique KhudBukhsh- Novel Frameworks for Quantifying Political Polarization and Mitigating Hate Speech
Rotem Guttman- Dr. Diabolicov - How I learned to Stop Worrying and Love Cybersecurity (and other novel ways to teach).
Sumeet Kumar - Social Media Analytics for Stance Mining with Examples from Corona Virus Discussions on Twitter
David A. Broniatowski Ph.D. - Can communicating the gist combat systematic online distortions of public opinion on health topics? (with new insights from COVID19)
Jacob N. Shapiro Ph.D. - Early Evidence on COVID-19 Misinformation and Detecting Online Influence Efforts
Yan Leng Ph.D. - Analysis of misinformation during the COVID-19 outbreak in China: cultural, social and political entanglements