Improving Decision Making using AI to Benefit Society
The AI Institute for Societal Decision Making (AI-SDM) brings together AI and social sciences researchers to develop human-centric AI for societal good that harnesses the power of data and an improved understanding of human decisions to create better and more trusted choices.

We develop AI to augment human decision-making in societal domains such as public health and disaster management that require complex, often life-saving, decisions to be made under uncertain, dynamic, and resource-constrained circumstances, while also accounting for people’s perceptions of risk and trust. Using data-driven recommendations, counterfactual reasoning, and personalized interventions, we enable public health and emergency management organizations to make effective and ethical decisions that are socially accepted. We are also training and upskilling the workforce at the intersection of AI and social sciences through targeted engagement with high schools, community colleges, universities, corporations, and government partners, all while creating public awareness about AI's potential to positively impact society.
“AI-SDM fundamentally advances and bridges the gap between human and autonomous decision-making to create hybrid human-AI decision systems that leverage AI capabilities while ensuring social acceptance. We also train the next generation of workforce trained at the intersection of AI and social sciences.”
Aarti Singh
AI-SDM Director
"Our work at the AI-SDM contributes the foundational research required to accurately predict human choices under conditions of uncertainty, time constraints, and temporal dynamics. We are constructing the future of experimental and computational cognitive decision science while promoting fairness through human-AI complementarity."
Cleotilde (Coty) Gonzalez
AI-SDM Co-Director