Thursday, January 23, 2014
Backed with $9.8M from Mayfield, Fitmob Wants to Reinvent Local, Group Fitness
The gym is being disrupted from all angles, from workout gear, the quantified self to even how we workout at home. Fitmob is launching today with a new way to create workout, and redefine what the gym is in the digital age.
Founded by Snapfish CEO and Mayfield VC Raj Kapoor and Ness Computing co-founder and former Palantir Engineer Paul Twohey, fitmob is placing its bets on connecting people through local, indoor and outdoor group workouts with high-quality trainers. With San Francisco as the first market, fitmob is announcing $9.75 million in equity and debt funding from Mayfield Fund, Silicon Valley Bank, and angel investors.
Via the fitmob mobile app or website, you can find local workouts in a park or indoor facility near you, sign up, enter your credit card info and attend the class. For now, fitmob will offer 30 workouts per week in San Francisco at the Brannan Street Wharf in SOMA, at fitmob’s HQ on 5th Street and in Dolores Park, focusing on strength, cardio and yoga fusion. Workouts are open to the public with the first week free for new members. We’re told fitmob will continue to expand to new neighborhoods and cities over the next year...Read more»
By: Leena Rao